Heng Yuan Xiang: Brand Touches The Net Layout Sports

According to the world clothing shoes and hats net, a few days ago, domestic brands

Tsinghua University and more than 100 students from Tsinghua University, Renmin University, Beijing Normal University and other institutions of higher learning jointly contribute to the "youth Heng good" public entrepreneurship initiative.

The industry believes that this is an important move for Heng Yuan Xiang to become younger.

Brand is the "special" that sticks to its own deep ploughing and subdividing the market, or "Guang" that goes hand in hand and diversify into development. It has always been a controversial topic in the industry.

Heng Yuan Xiang, as an old brand in China, focuses on building high-quality products.

At the same time, Heng Yuan Xiang did not expand blindly, and becoming younger became the main way to expand the market.

Walking into the campus, layout of sports industry, brand touches and so on all make this tradition.

Return to the public view in a young way.

In addition to helping college students start their own businesses, Heng Yuan Xiang vigorously promotes sports and sports events, and is committed to creating a healthy and entertaining sports lifestyle for consumers in a cultural way.

August 27th -9 10, 2017, Heng Yuan Xiang world all events Skating Championships in the "roller skating capital" held in Nanjing.

Heng Yuan Xiang, as the global partner of the first skating world championship, promotes the healthy development of the sport in China in the direction of becoming more popular, younger and more fashionable.

In recent years, Heng Yuan Xiang has been a sponsor of the 2008 Olympic Games and the 2013-2016 China Olympic Committee.

In 2014, Heng Yuan Xiang officially became the Oscar of sports, the organizer of the 2015 Laurence prize presentation ceremony.

It is reported that Heng Yuan Xiang decided to set up a sports industry company in 2017.

In the future, Heng Yuan Xiang sports industry company will rely on its own brand resources and production and operation network to deeply cultivate sports events sponsorship, sports apparel, sporting goods, sports training, sports tourism and other market segments.

In the process of being younger, the "touch net" of the time-honored brand also gives the brand a stronger vitality.

Although in the past quite a long time, many old brand brands have lost certain competitive advantages in the traditional market due to their weakness in marketing capabilities and channel capabilities. However, the rise of the Internet helps enterprises to get through the channels of supply side and consumer side, re establish the close connection with consumers and reactivate the old brand.

The Internet of the brand of Heng Yuan Xiang coincides with the internal demand of the supply side reform of the state.

In fact, Heng Yuan Xiang started to interact with consumers through the Internet ten years ago, and actively explored and pformed the new mode, relying on the Internet platform to create a "time-honored brand" in the new era.

With the explosive growth of e-commerce, the advantage of Heng Yuan Xiang's brand in the field of e-commerce has gradually emerged.

In 2017, Heng Yuan Xiang's e-commerce operation system has been initially formed.

It is understood that Heng Yuan Xiang currently has more than 100 factories, more than 500 franchisees and more than 7000 affiliate outlets.

The coverage rate of sales outlets in China's provincial market is 100%, the coverage rate of market outlets in cities and towns is more than 94%, and the coverage rate of county level market is more than 60%.

The construction of full channel experience is an important move of Heng Yuan Xiang. The original single line or single line independent operation mode has been far from meeting the consumers' requirements for product services. Only by opening up the barriers between traditional channels and virtual channels, can we create a complete channel operation mode that belongs to Heng Yuan Xiang brand, so as to bring consumers a complete brand service experience.

At present, Heng Yuan Xiang has set up several "full channel experience shops" throughout the country.

Through the interactive sale mode between online and offline, the store breaks the limitation of time and space, breaks the limitations of customers waiting for customers to come to the door, and changes the "traders" as "traders" to provide personalized services to consumers. Combining the store end, Internet terminals and data operators, the three ends combine to create a super experience platform, and create a lifestyle with Heng Yuan Xiang brand for consumers.

According to Heng Yuan Xiang's official website, the company was founded in 1927 as a time-honored brand in China.

In 2010, Heng Yuan Xiang (Beijing) company was formally established.

The products of Heng Yuan Xiang Group include wool, knitted, clothing, home textiles and so on.

The sales volume of wool and sweater is always the same as that of the industry all the year round.

As China and the world's largest wool business, Heng Yuan Xiang uses more than 10 thousand tons of wool every year, and one of every ten sheep in the world is used by Heng Yuan Xiang.

More interesting reports, please pay attention to the world clothing shoes and hats net.