What Did Canadian Geese And Moncler Do To Combat Counterfeit And Shoddy Products?

According to the world clothing shoes and hats net, although it is winter, it is outdoors.

Sales season, but a "fake and shoddy product" this old rival is still big.

Heart trouble.

Recently, the Canadian luxury luxury brand Canada Goose and Italy luxury brand Moncler issued a warning, hoping that consumers would be cautious when buying goods, so as to prevent the purchase of fake and shoddy products.

A spokesman for Canada Goose said that there are many fake and shoddy Canada Goose products in various illegal websites or small businesses.

China sales, especially in Asia, urged consumers to consult the Canada Goose official website as soon as possible to identify fake and genuine products in order to prevent counterfeit goods.

The main identification methods provided by Canada Goose official website include:

Brand labels: fake and shoddy products are usually made rough, and the color is different from the genuine ones.

Sometimes, there are errors in the map of the Canada Goose logo and the words "Canada" and "Arctic" on the label.

Above: comparison of counterfeit and shoddy products (left) and genuine (right) Canada Goose logo

Fur on collar: the fur of Canada Goose's genuine clothing collar is thicker and more fluffy, while counterfeit products are even more messy and sometimes dirty.

This is mainly due to the fact that Canada Goose mainly uses Coyote fur, while counterfeit products often use squirrels and other alternatives.

Above: comparison of fur collar between fake and inferior products (left) and genuine (right).

Holographic anti-counterfeiting label: in 2017, Canada Goose launched a unique hologram label, which is used as an anti-counterfeit mark for each item.

On the label is a polar bear pattern, from different angles can see different effects.

Counterfeit products do not have such labels.

Above: holographic anti-counterfeiting label for Canada Goose

Moncler has launched a brand protection department to combat counterfeit and shoddy products.

According to the company's website, in 2016, Moncler moved from social media to 114 thousand related counterfeit products, withdrew 34 thousand and 400 related searches, closed 1100 websites, and removed 53 thousand counterfeit goods.

In addition, consumers can also register on the Moncler website and verify online whether the clothing purchased is genuine.

Photo source: Moncler and Canada Goose official website

Moncler has always attached great importance to combating counterfeit and shoddy products. Their past initiatives in this regard include:

In November 2015, the company was prosecuted for the sale of counterfeit Moncler products in Noah Carter Garments Co., Ltd., China's Beijing, China, and was awarded a compensation of 420 thousand euros.

Earlier last year, Moncler managed to shut down 50 counterfeit e-commerce sites registered by three Chinese.

In 2016, Moncler launched the latest RFID Technology (RFID) security tag.

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