Guangzhou Emann Leads Smart Innovation In Clothing Industry
World clothing shoes and hats online news, with the rise of domestic clothing brands, hidden behind the clothing supply chain for its blood has also been gradually concerned by the industry.
In January 5th, Hu Ying soldier set up an early morning, after washing, then drove to the supplier conference held by the Hui Mei group every year. For him, this is also the annual gathering of new and old friends in the industry. The photo taken on the desk is a souvenir for every annual meeting.
Not long ago, the project of Jiangxi Yudu Intelligent Manufacturing Industrial Park, which was invested by Hui Mei Group, was landed as one of the suppliers who participated in the preparatory work. Back, he was excited to send a circle of friends: "the first step in the Long March, the road ahead is a long way to go."
To maintain long-term cooperation and grow with quality suppliers is the basic idea of the supply chain. Such a general assembly has been running for 9 years. "Even if I'm busy, I can't miss every year's supplier conference," said Fang Jianhua, chairman of the Hui Mei Group and founder of Yin man's brand.
From the processing of foreign trade that only exports cheap labor to the awakening of its own brand, and then the flexible supply chain is popular, and then to the iteration of intelligent manufacturing under the 4 industry today, every step optimization of the apparel supply chain has attracted much attention. Then, what kind of power is the industry driven by?
Maybe the answer can be found in the story of Hu Ying and Hui Mei Group.
Crisis and opportunity in apparel supply chain
An order has changed the fate of Hong Hui.
At that time, the size of Honghui was not large, and the area was less than 1/4 now. Owing to years of dealings with Japanese orders, Hu Ying army has a completely different concept of production with factories that only sell domestically for a long time: "higher requirements for product quality, delivery time and skills, and stable account settlement."
In 2012, an occasional opportunity, Honghui received a production order from Humei group. At that time, the Hui Mei Group was growing up in the red sea of the electricity supplier, and developed rapidly.
Before contacting the electricity supplier, Hu Ying soldier did not have a direct understanding of the "new" industry, but did not understand the production rhythm of the electricity supplier order, that is to say, the production ratio of light first and duplicate. So he just opened an assembly line to Humei for his attempt. In a short time, he doubled the number of orders to make Hu Ying soldier surprise. He began to study carefully the production mode of clothing business, and began his long-term and in-depth cooperation with the Hui Mei Group.
At the end of 2013, Fang Jianhua worked closely with the supply chain department colleagues to visit the high quality suppliers who were working together at that time to conduct field research for the next supply chain spanformation of the group. The suppliers visited have similar characteristics: they have long-term cooperation intentions, have requirements for their own development, and have the need to improve their production skills. These characteristics provide a basis for promoting the spanformation of supply chain in the later stage.
Honghui is the first supplier of pilot spanformation. Humei group has all the exploration for the threshold entry, elimination mechanism, system development and long-term cooperation mechanism. Today, Hong Hui has expanded its capacity several times, and has delivered 100% of its capacity to Humei group.
Due to close cooperation, Honghui's development experience is also an important witness and participant of Humei group's development. And the development of Honghui has been stable and strong, and it can provide direct blood supply to Humei group. This also means that suppliers' crises and opportunities also play a role in brands.
Hu Ying soldier admitted that in recent years, the cost of employing people has been increasing. Many old employees have grown up with the factories, and have exercised their skills. They can settle down in Guangzhou with a skill, but they themselves also face the sedimentation of skills and the bottleneck of new technology learning. On the other hand, the mobility of the grass-roots staff is relatively large, which increases the production cost virtually.
He also stressed that the development of Hui Mei Group is very fast. If we continue to make clothes factories simply, we will encounter a lot of bottlenecks, including the workers' problems, the demand for intelligent equipment application and information. From the perspective of self development, the demand for upgrading and upgrading of supply chain is urgent.
So, in 2018, the United States led the group to join hands with willing and capable partners to build an intelligent supply chain platform with brand, supplier, labor and infrastructure. Fang Jianhua has set aside 5 to 8 years of sufficient time for this strategic project, and the expectation that it can match the brand of the brand.
What does intelligent intelligence platform look like?
In 1998, Fang Jianhua set up a 20 person Hui Mei garment factory in Guangzhou, focusing on foreign trade orders, not only for orders, production, inspection and delivery, but also for trimming, packaging and paper making. After 10 years of establishing the brand, the experience of managing the factory has not only laid the foundation for his brand creation, that is, product oriented. These experiences also allow him to regard suppliers as the core competitiveness of the group.
From a macro perspective, the state put forward " Made in China 2025 "Planning" to achieve the goal of manufacturing power through three steps. In this regard, the manufacturing industry will also face a new round of opportunities and challenges, and the competition environment and conditions will be more fair, emphasizing the hard power and Macro Thinking of manufacturers and not hitting the edge ball.
As for the change of garment manufacturing industry in recent years, Fang Jianhua has a deep understanding: "the domestic garment industry is developing in an overall way. No matter the consumer or the brand, the requirements for product quality and design ability have been improved unprecedentedly. This also means that the producer of garment manufacturing has put forward higher requirements. But as industrial workers grow older, many young people are reluctant to enter the industry. This is a challenge for the whole industry. "
In order to attract young people to enter the factory, Hui Mei Group joint suppliers jointly put forward the concept of "combining science and technology to build the future factory of smart Industrial Park". The intelligent intelligent supply chain platform in Yudu, Jiangxi, is one of the projects to serve and realize this concept.
In Fang Jianhua's idea, the overall plant area of the platform is 330 thousand, including six six storey workshops, six apartments and an office building. The planning is to build down factory, leisure shirt factory, trousers factory and wool weaving factory respectively, so that each factory can realize specialized production and enhance the professional efficiency of each factory.
It is not accidental to choose Yudu, Jiangxi. This is a labor-intensive population city with 1 million 100 thousand of the population, 300 thousand of the clothing practitioners, and very rich human resources.
This is not the self built factory of the Hui Mei Group, but to create a smart manufacturing platform integrating brand, supplier and productivity. Of course, this platform not only serves the order of the group, but is an open platform, and other suppliers and brands can join as long as they meet the participation criteria.
Through the efforts of five to eight years, we will create the world's first class clothing intelligent manufacturing supply chain with the highest standard, and the supply chain platform is replicable. It will also integrate some large domestic and foreign brands with orders to improve the supply chain platform. Fang Jianhua said.
Let supply chain drive consumption power
As a result Brand dealer It is not easy to introduce the development of hundreds of suppliers with only one brand to promote the cooperation of modern suppliers.
Hu said that the supplier conference of the Hui Mei Group for many years has provided opportunities for suppliers from different production categories to meet and exchange, and has also obtained many opportunities to learn from the advanced factories in China. But after breaking the shackles of ideas, the actual spanformation of their factories, first of all, on the cost of investment, many suppliers began to show embarrassment.
In addition, in the past garment industry, the supply chain is upstream and the opposite side of information. Although the product is eventually flowing to every consumer, the supply chain seems to be separated from the consumer market.
With the help of information to drive sales and production, and improve efficiency through data, it is exactly the basic requirement of every brand in the new retail era.
From the brand's production concept, is undoubtedly the closest to the concept and demand of the market front-end. Fang Jianhua believes that these information should be shared to suppliers of cooperation, and the binding of ideas is the core way to reform domestic garment suppliers.
However, the strategic supply of apparel intelligent manufacturing supply chain platform of Sini group is only one thing that needs to be done: export equipment, technology and solutions. Through this kind of output, we can directly influence and reform the suppliers of Hui Mei Group and more brands that will be involved in the future.
Fang Jianhua stressed that clothes sold well are sold according to plan. Which kind of fabric should be pushed and which kind of fabric will give better flow location correspondingly, each explosion has data support. For example, if a factory produces 20 items, only 2 can be sold well, and 30% of the factory's capacity can be flexibly manufactured.
Before the production, it is necessary to conduct a round of screening for the suppliers, how long the production cycle is, how long the cycle is, how to find the matching suppliers within the standard, and the fabric with too long production cycle is circumvented before the development.
The characteristics of the supply chain in the new retail age: we should not focus solely on factories, solve fabric problems, arrange orders rationally, reorder orders in life cycle, replace pure labor, labor intensive to intelligent upgrading, product traceability, and manufacturing industry go to industrial supply chain synergy integration.
Data driven production will enable Supply chain The supply chain can enjoy market Dividends with the exchange of information in the consumer market.
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