Why Would Jingdong Liu Qiangdong Speak Of Hai Lan'S Home?

According to the world clothing shoes and hat net, recently, Liu Qiangdong issued a message in the micro headline, "2018 Chinese men two standard match: Jingdong, buy Sea LAN; do men, very simple!

Endorsement! "And accompanied by the home of Hai Lan.

Photos.

Lin Lin, the spokesman for Hai Lan's home, then turned to micro-blog's Liu Qiangdong thanks to the flagship store at Hai Lan's home, and said, "are you a new spokesperson, Dong Ge?"

According to Jingdong, in January 23rd, Jingdong will jointly hold the super brand day of Hai Lan home, and Liu Qiang East launched the event in person.

Similarly, last September, Jingdong joined the underwear brand.

The city beauty super brand day, Liu Qiangdong also appeared in person.

Once, Jingdong wanted more women to fall in love with themselves.

Last year, after the Jingdong's three quarter financial report was released, Liu Qiangdong once said that in the 14 major categories of electricity suppliers, Jingdong has been leading in 12 major categories, and only needs to catch up in the field of clothing and home furnishing.

For 3C's Jingdong, clothing is probably the last piece of puzzle that Jingdong needs to patch up, and it is logical for Jingdong to constantly increase its clothing layout.

Dress as the largest category of e-commerce industry, and female users as the main consumer group.

Liu Qiangdong said that more women will fall in love with Jingdong in 2018.

A lady in love with headlines + Fashion Department

Few people may know that Jingdong, which looks a little bit old, is a frequent visitor to the international fashion week. Since 2015, Jingdong has landed in Milan, London and New York fashion week.

What's more, Jingdong also has a hostess frequently appearing in fashion week, big brands, and even hosting international fashion party.

It is reported that Jingdong has a fashion department, in March this year by the clothing and home business division split, it is said that Jingdong has become the largest platform, the fastest growing and pulling the new ability of the strongest core category.

At present, Jingdong fashion department has attracted Armani, Ray-Ban, TAG

Heuer many famous brands such as tiger Heuer, ZENITH real time, Chopard Chopin, CASIO, La Perla, SWAROVSKI, Ralph Lauren, Rimowa, Samsonite and so on.

The clothing category is Ali's core advantage. For Jingdong specializing in 3C and home appliances, it has long been unable to resist the challenge of Tmall and Taobao's clothing area. Moreover, dress as a high frequency and high profit category is likely to become the next growth point for Jingdong. Jingdong is therefore determined to win, but this is not easy.

Farfetch shares, the strongest partner in the layout of the luxury market.

In June 2017, Jingdong spent $397 million to invest in the fashion shopping platform Farfetch, becoming one of its largest shareholders. Liu Qiangdong also joined the Farfetch board.

Farfetch is still an independent brand for consumers, and Jingdong is developing cooperation in marketing, logistics and technology.

You know, Farfetch has the more than 700 top buyer stores and brand partners in the world. Just like Liu Qiangdong said, Farfetch is undoubtedly the strongest partner to speed up Jingdong's layout of luxury market.

Online independent luxury goods APP - TOPLIFE

Obviously, the fashionable shopping platform for others can not satisfy the appetite of Dong Ge.

Facing the Internet business demographic dividend, the rapid development of women's economy, and the rapid development of domestic luxury goods industry, Jingdong's tentacles have already extended to this point.

In October 2017, Jingdong's black and white color matching gave the new APP a sense of low saturation.

Unlike conventional online sales channels, TOPLIFE focuses on three aspects of sales service, customer experience and supply chain management to create a set of exclusive luxury e-commerce solutions.

But now there is no big brand in TOPLIFE, underwear brand La Perla, Emporio Armani, Ports 1961, Trussardi, high-end audio brand B&O, luggage brand Rimowa and so on are also known.

Joint Tencent shares vip.com

Then, in December 2017, Jingdong jointly joined Tencent to subscribe to the new class a common stock issued by vip.com, with the subscription amount of about $259 million and $604 million respectively.

After the completion of the paction, Tencent and Jingdong will hold 7% and 5.5% shares of vip.com respectively.

Not only that, Tencent will give vip.com entry to its WeChat wallet interface; Jingdong will also access vip.com at the main interface of its mobile APP and the main interface of WeChat shopping first level entry, so as to help vip.com achieve certain paction volume targets on Jingdong channel.

Joining vip.com is a good way for Jingdong to seek strategic alliances as well as to complement its own apparel supply chain and operational experience.

Forming a joint venture with the beautiful united group, continuing to supplement the short list of female users.

In January 2018, Jingdong jointly announced the launch of a new joint venture with the socialized shopping guide and the beautiful joint group of electronic business platform.

The joint venture will focus on the operation of WeChat's social networking platform, providing consumers with richer choices of goods, exploring and leading the mode innovation in the field of social business.

The beauty union is no stranger to us. It was merged by mogujie.com and beauty in January 2016.

The future development path of the joint venture group is: the beautiful joint social networking business + Tencent's small program openness + Jingdong's supply chain logistics capabilities, etc.

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Why is this Hai Lan's home this time?

This time, Dong Ge "endorsement" Hai Lan's home is not because of the same as Jingdong, Hai Lan's home has been swept away by the wave of consumption upgrading, and is gradually getting rid of this "bit dirt" image.

In the past two years, the mutation of Hai Lan's home painting style is not only a spokesperson but also a renewal of the "Xiao Sheng Lin". Hai Lan's home has also sought out a famous designer to launch a joint name. In the shop design, bright yellow shops are in the past, referring to the cool style of the fast fashion brand store, so that the display of the costumes will become the most important theme in the shop.

According to statistics, as of June 30, 2017, the number of "Hai Lan Jia" brand stores has reached 4376, covering 31 provinces (autonomous regions and municipalities directly under the central government) throughout the country, covering more than 80% counties and cities.

In 2017 alone, Hai Lan's family planned to increase 750 stores, of which 350 of Hai Lan's brand stores grew by 400.

In the list of "2017 China's top 500 enterprises", Hai Lan group ranked the top of the apparel list with a turnover of 93 billion 305 million yuan and a net profit of 4 billion 133 million yuan, and the gap with the second YOUNGOR's revenue was 36 billion.

Therefore, in addition to the seemingly similar development path, Jingdong also saw the powerful revenue capability of Hai Lan's home.

More chain effect may occur.

The investment community has made a report before, and Hai Lan's home became a URBAN REVIVO in August last year. It hopes to invest in fast fashion and improve its brand image while drawing on its business model.

In addition, in the face of the relatively unsaturated children's clothing market, Hai Lan's wholly owned subsidiary, Hai Lan invested 660 million yuan to become the second largest shareholder of Ying baby.

Hai Lan investment has invested more than 30 projects overseas since 2000, especially financial enterprises. The sideline of Hai Lan group is shipping, real estate, cultural tourism, etc.

The cooperation between Jingdong and Hai Lan's home is hidden behind many stretches.

The landlady with traffic volume, on-line luxury APP, invest in vip.com, set up a new joint venture group, and endorse Hai Lan's home.

At the same time, the Jingdong finally reached out to the man.

More interesting reports, please pay attention to the world clothing shoes and hats net.