Family Tradition Extends Family Business: POOVE Chen Family Tries To Create Family Culture.

"To build a family culture by inheriting a hundred years of vision, and to create Chen family culture into a spiritual culture with a hundred years of continuity, family belief, and inheritance from generation to generation".

-- President, CEO

Origin: family style construction promotes family development

In 2018, China's reform and opening up 40th anniversary. In the tide of reform and opening up, Chinese family businesses flourished.

Forty years passed, and family businesses were also faced with the problem of succession.

In the face of opportunities and challenges, how to inherit family culture and cultivate and enhance the core competitiveness of family businesses is a pressing matter of the moment.

There is no doubt that family culture has a profound impact on a family business.

The family culture bears witness to the spirit of striving for success and constant growth of entrepreneurs. It is a treasure that the family is proud of and worthy of inheritance from generation to generation.

The excellent family culture is enduring and new. Regardless of the vicissitudes and vicissitudes, no matter how ups and downs the times take place, family culture will continue for generations to inspire future generations to remember their sages.

As a family business rising after the reform and opening up, POOVE stood at the commanding heights of the new era, and saw the importance of the creation and inheritance of family culture.

Strategy: POOVE's Chen family culture plan

Since the start of business in 1988, POOVE's Chen family has been developing and growing under the leadership of President CEO Chen Jinbo. The family cohesion has been continuously strengthened, which has laid a solid foundation for Chen's Centennial family foundation.

In the past 31 years, the hardships and hardships that we have accumulated, the spirit of being firm and innovative, and the people-oriented corporate culture are a reflection of family culture.

If we want to further build the Chen family into a first-class family in China, a family that can inherit for 100 years, make POOVE's evergreen industry become evergreen, make the two generations of the family more united and unite, and remold the family culture of POOVE.

"Reshaping the POOVE family culture is a kind of personal practice, the family is the guarantee of the family, the enterprise is the root of the management of the industry, the society is the performance of the responsibility, in the future is a kind of inheritance."

President Chen Jinbo CEO said so.

Photo: POOVE Chen family photo

For the creation of family culture, President Chen Jinbo CEO hopes to build a family culture through the vision of development, and create Chen's family culture into a century of sustainable spiritual culture, and form a "family heritage museum", carrying the glory of the Chen family.

To this end, the Chen family specially recruited professional cultural institutions in China to create a family culture system, taking family culture as the core and corporate culture as the epitaxy, integrating Chinese traditional culture and Chen family culture organically, forming a double track cultural inheritance system of "family culture + POOVE culture".

In the future, the concrete material carriers such as image, book, family style Museum and so on will be presented concretely, and through the multi-media dissemination, let the family culture spread from top to bottom, and radiate from inside to outside, so as to realize the torch relay and the family's common prosperity.

Action: new family culture series in Spring Festival

Spring Festival is a traditional festival of the Chinese nation.

At the dawn of Spring Festival,

The Chen family's cultural heritage plan has taken a crucial first step.

In order to stimulate the centripetal force and cohesiveness of family members, and let all family members establish family sense of honor, sense of mission and sense of responsibility, Chen family takes the theme of "family" as the theme, and has meticulously organized a series of new spring family cultural activities, including family culture initiation, family Spring Festival Gala and family activities.

- the initiation of family culture -

The Chen family culture start conference will officially launch the Chen family culture building plan, aiming at telling all family members the purpose and necessity of creating family culture, unifying their thoughts, implementing their respective responsibilities, mobilizing the enthusiasm of every family member, and promoting further cohesion and unity among family members, so as to accomplish the creation and sublimation of Chen's family culture, and to inherit the excellent culture of the Chen family.

-- the Chen family's new spring Party --

The "family Chen family Spring Festival Gala" held for the first time has not only made members of the two generation have the opportunity to accomplish a meaningful work for the family, but also has brought more communication and interaction between the one or two and three generation family members, and has penetrated the family culture through the rich program links, thus enhancing the intimacy and cohesion of the whole family.

Chen family members are very smart, versatile, they have performed their own best programs!

The recitation of "University", "Six Advances" and "disciple rules" enable the two generation and third generation members to have a deeper understanding of Chinese traditional culture, to understand filial piety and the way of doing things, and to help them carry forward the principles of honesty and integrity and abandon old ones, so as to lay a solid foundation for the inheritance of the good family spirit of Chen family.

Colorful games, happy families, this moment, we all gathered together, love is in it.

The most tender part is "love to speak out".

In our cultural tradition, love is always introverted and implicit. Even if we are deeply in love, we will not say it easily.

And at this moment, we will speak out the strong love and let love be the protagonist! The picture is warm and beautiful.

- family new year activities -

Paying New Year's visit is a traditional Chinese folk custom. It is a way for people to express their best wishes and express their respect and affection for their elders.

Chen's new year's activities were officially opened on the morning of the Lunar New Year's Eve. All the family members gathered together to perform the traditional Chinese New Year greetings to their elders.

Inheriting the fine traditional Chinese culture, in the sound of a good blessing, let the next generation understand the meaning of "home", remember the roots of blood, do not forget the affection, and embrace the firm confidence in the future of the family.

Conclusion: the east wind is coming.

When the 1898 dog year full of hopes and dreams came to us,

The path of cultural heritage is also officially launched.

The integration of POOVE's Chen family culture and the construction of enterprise culture has strongly promoted the development of family culture and the progress of enterprises. The construction of family culture can not only promote the sublimation of corporate culture, but also demonstrate the embodiment of family culture, and will also become a unique cultural landscape in POOVE and even the whole country in the future.

With the coming of east wind, we believe that the creation of family culture will ensure family heritage and family life. It will promote the POOVE Chen family to become a first-class family in China and a family brand model that can be inherited for 100 years.