The Streets Of Hangzhou Are Being Streaking Naked Youth.
In March 20th, a group of courageous young people appeared on the streets of Hangzhou. They were fearless of severe cold, walking on bare legs, writing unique typefaces and copywriting on their legs, expressing their attitude to return to the comfort zone.
This group of young people's behavior caused the crowd to watch and discuss, some people said that this is the attitude of young people now, dare to express their comfort view of life, some people think that this is in Bo eye, want to cause.
Consumer
Pay attention to it.
In the past, we all called for escaping from comfort zone. Young people should not be comfortable.
This group of young people said they wanted to "return to the comfort zone" and think that life is far away and comfortable.
Xiaobian found that this is not a group of young people's maverick, but now a generally young and young concept of life.
According to the "post 95 Ecological Research Report", more and more young people are pursuing quality and comfortable life and advocating individuality.
Specifically, they no longer choose to go north to Guangzhou and Shenzhen, and are more willing to stay in the two or three tier cities.
For them, to return to the comfort zone does not mean that they do not seek progress and remain at ease. They still insist on self assertion and keep their ideals intact.
Instead of forcing themselves to jump from one circle to another, they expand their comfort zone and turn the world into their comfort zone.
Let the ability continue to accumulate and complement each other, so that the scope of their fielding will be bigger and bigger.
That is the case, with "creating comfort for the people" as the brand proposition.
Kangnai group
The well-known avant-garde artists have been doing this art in the street to awaken people's attention and pursuit of comfort.
The current era advocates "self culture" and encourages people to pursue quality life. Nowadays, urban people have a new definition of their life and social ways.
Compared with the past, they are more brave, positive, relaxed, comfortable, delicate and delicate personality and style.
Kangnai group is an insight into the changes of modern young consumers' concepts and lifestyles, thus putting forward the theory of "comfort evolution", expressing the "comfortable and good" attitude of Kangnai brand to the market with a brand new cloud comfort series, encouraging people to pursue comfortable life and live with their hearts.
Rumor 22
William Feng
The airborne scene, and the group of comfortable young people to find their own comfortable life.
Their next step is comfortable and we will keep our attention.
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