Gucci Hits The Top 2017 List Of The Most Valuable Clothing Brands In The World

As we all know, Gucci (Gucci) is the fashion brand in Italy and its founder Gucci Ao Gucci founded in Florence, Italy in 1921.

It can be said that although Gucci has experienced nearly a century of waste, it is still as stable as Mount Tai.

As we all know, Gucci (Gucci) is Italy fashion brand, its founder Gucci Ao Gucci founded in Florence, Italy in 1921.

It can be said that although Gucci has experienced nearly a century of waste, it is still as stable as Mount Tai.

Recently, the famous global brand ranking agency Brand Finance released the list of the most valuable clothing brands in the world in 2017. It is reported that this ranking is a large number of data obtained by Lyst through statistical search, reading volume, participation and conversion rate, and is combined with BoF research. Gucci is among the top ten of the list.

Then why is such an old brand able to climb such a high list?

First, let's take a look at what the Gucci brand did in 2017.

In March 2017, the new wrist watch series was launched, and the three city art exhibition was launched in collaboration with A Magazine Curated By. In April, it launched a 90 minute delivery service with Farfetch, and hosted the 2018 early spring series in Florence in May. The first 360 degree panoramic VR movie "dancing freedom" was released to try new media technology.

In July, it launched a series of cooperation with Coco Capitan, released the 2017 autumn and winter advertising blockbuster featuring sci-fi movies, launched exclusive tourism app in September, and launched a series of cooperation with artists Unskilled Worker in October.

After a series of planning and design of Gucci, Gucci recorded double-digit growth in 2017, and the Western European market increased by 57.6% over the same period last year. Sales in the Asia Pacific region, including China, grew by 48%, while sales in Japan increased by 21% over the same period last year. Sales in North America increased by 44% over the same period last year, while sales in other parts of the world increased by 52%.

To sum up, the most likely underlying cause of Gucci's ranking in the world's most valuable clothing brands is:

Gucci completely broke away from the image of the printed handbag with the big "double G" logo, and pformed into a luxury brand that gathered all kinds of products, with distinctive style and high consistency. It completely broadened the commercial channel of Gucci in the luxury industry, and in the process, Gucci walked on the front end of luxury goods, not only to keep up with it.

The trend of the footsteps, more powerful creativity, and constantly grow, and thus step by step to this step today.