[Depth] The Town Contracted All Chinese Men'S Fantasies About Sexy Underwear.

But even now, you can hardly see signs of "sexy underwear" when you walk in the East Wangji Township, the most concentrated in the sexy underwear industry.

Zheng Zhangren, a native of Nantou County, Taiwan, has worked in Taiwan for many years. She has been working and living in Guanyun County, Jiangsu Province for the past ninth years.

In his mind, Guanyun has long been the "second home".

When selling lingerie underwear in Taiwan, he first got goods from Guangdong, and later found that Guanyun was cheaper and began to pick up goods here.

Around 2011, he officially moved to Guanyun - today's Guanyun, producing more than half of China's sexy underwear.

In addition to enjoying the simple rural life, he found a job that he liked and was good at in Guanyun -- filming product photos for a sexy underwear manufacturer named midnight charm and doing visual design for shop.

"The most popular sentiment on Taobao."

That's the product photo I was looking for in Taiwan model.

Later, the surrounding manufacturers began filming in Taiwan.

Every time he mentioned this explosion, Lei Cong Rui was all very excited.

He is the general manager of midnight charm clothing company limited. In 91 years, he was 187 thin and tall, wearing black frame glasses.

"Who sold that fire this year?"

When designing this explosive charge, Lei Cong Rui was only 20 years old. He had no experience in tailoring and making clothes. He was bent on thinking how to make it faster and more economical. "Draw a straight line, cut the square the fastest, dig a hole in the middle, and the man will get in, the skirt will come out, add some lace, and it will be fun."

Lei Congrui designed Taobao bomb.

Photo source: Lei Cong Rui

Later, Lei Cong Rui analyzed that this kind of clothes sold well because they did not choose the stature, which was suitable for most women. The overall material was pparent gauze, and the lace material was used in the chest and the elastic treatment was made.

The quadrangular skirt can overlap the fat and stretch marks, which is recognized as the "entry-level" sexy underwear in the industry.

It's also cheap, 9 yuan, 9 packages, and 18 gifts, such as T-shirts, condoms, toys and so on, which are very low cost.

According to Lei Cong Rui statistics, this burst of money has been done for 3 years in a row, they sell about 10000000 pieces themselves, other manufacturers add up to at least 50 million pieces, and a customer will purchase 4 million pieces in a year.

Beginning in 2017, Lei Cong Rui and his Guanyun County East Wang Ji Town suddenly began to be swarmed by the media.

He counted and came to Guanyun to interview more than more than 20 Chinese and foreign media.

The media put him on the label of "Chinese underwear king" and "tens of millions of income after the year". It also lifted the "mysterious underwear town" of Guanyun county.

Sexy underwear town

Guanyun county is located in the northern part of Jiangsu province of China. It is a county seat under the jurisdiction of Lianyungang.

The total area is 1538 square kilometers, and the population is around 1 million 20 thousand.

In the past, Guanyun was one of the poverty-stricken counties in Jiangsu province.

The local specialties that Guanyun can tell is nothing but "colorful rice" and "bean Dou".

Many people do not even know that in recent years, the sexy underwear industry has quietly become a pillar industry in the region.

Li Laigang, deputy secretary of the Party committee of Dong Wang Ji Town, did not know that the town he had managed had become one of the biggest lingerie producing areas in China until 2011.

He heard about this from the director of the local post office. The other side told him that the shipment of Guanyun's sexy underwear was very large.

Later, Li Lai Gang discovered that the industry of sexy underwear was completely hidden in the township and the state of free development at the very beginning.

The local government only learned about it five or six years ago.

A production area of a lingerie factory in Guanyun county.

Photo source: Yang Qiuyue

A master who is cutting cloth.

Photo source: Yang Qiuyue

According to the data provided by Li Laigang, as of the end of 2017, the scale of Guanyun's lingerie and underwear industry has accounted for more than 60% of the total in the country, mainly exported to developed foreign markets and developed coastal cities in China.

The wife of the staff of the Guanyun county government office was sent to her university roommates, and it was a proud thing to do.

In Guanyun County, there are a large number of lingerie underwear manufacturers and sales outlets up to more than 600, with annual sales amounting to about 3 billion yuan.

Among them, there are more than 35 enterprises with annual sales of 50 million yuan to 100 million yuan.

"There are too many family workshops which are made up of several machines and several people, plus thousands of homes are estimated."

Li Laigang regrets that sexy underwear brings more than 20 thousand local people to work.

In 2014, the state put forward the concept of "characteristic town". Guanyun County wanted to seize this opportunity to build a characteristic town with "sexy underwear" as its main feature.

At present, the project of Guanyun Yi Xi Town, located in Dongcheng District, Guanyun, occupies an area of about 3 square kilometers, has completed the design of the project, and will soon start construction.

But even now, when you walk in the east Wang Ji Town, which is the most concentrated in Guanyun's sexy lingerie industry, you can hardly see any sign of "sexy underwear".

No publicity can be seen in the streets.

"Many people in Guanyun do not know that they have this industry in their hometown, but people in this industry generally do not understand it."

Lei Congrui feels that this is related to a lot of sexy underwear factories and family workshops "hiding" in towns and many family businesses.

People believe that the traditional concept of "not being honest" is also a deeper reason for the industry.

According to Wang Xu, a local Taobao shop, the six or seven years ago, he took the goods from the nearby factories and secretly took them home.

"This is completely different now. This industry is supported by the government, and it will be more proud to be a sexy underwear."

Midnight Charm

At present, Guanyun has no direct access to the high-speed rail. It is about 65 kilometers from the Lianyungang Baitabi Airport to the east Wang Ji Town, and it takes more than 1 hours to drive.

From the South Ring Bridge to the east Wang Ji Town, along the way through the dog meat shop, wreath shop, paint and paint wholesale stores and other stores, walk about 500 meters to Lei Cong Rui's "midnight charm" clothing factory.

To the "midnight charm" garment factory.

Photo source: Yang Qiuyue

Lei Congrui's "midnight charm" garment factory.

Photo source: Yang Qiuyue

If it is not in accordance with the location of the factory he sent in advance, it is hard to notice this 4 story concrete wall factory which is not near the roadside.

The 2200 leveled workshop has a raw material storehouse, a storage bin and a cutting area.

There are quite a few small garment factories and family workshops around Lei Congrui's clothing factory. If you walk into a shop on the street, you will probably see several women workers and several machines processing sexy underwear.

At present, the production mode of Guanyun's lingerie underwear industry is still dominated by family workshops. Lei Cong Rui's annual turnover is 50 million, and most of its orders are processed into family workshops. He only manages a small 100 square meter factory directly.

The small factory is located in the bungalow opposite to the 4 storey factory building, where more than 30 machines are placed, most of which are 30-40 years old.

Because of the free working hours, many young workers can come to school and take care of their families while working here. After school or at rest time, many children will play in the processing factory.

Women workers are paid for piecework. One is about 1 yuan to 3 yuan, averaging 80 pieces a day, with a monthly wage of 4000 yuan, and the highest can get around 7000 yuan.

Li Lifen is 38 years old. She used to wear long white shirts around Guanyun. Because of the downtime of the garment factory, she came to Lei Congrui's processing factory at the end of 2017.

She lowers her head and skillfully gives a leopard style lingerie lingerie.

She thought that sexy lingerie usually "put together several pieces of cloth together". It was easy to do. People who had no problems with their hands and feet would learn for a few days.

But she "doesn't know where these clothes will go, or what people will wear, when they do it."

Lei Congrui directly manages the corner of a small processing plant.

Photo source: Yang Qiuyue

Tully is the youngest female worker in the factory, 23 years old, wearing a red striped sleeve sleeved work clothes, processing a three point black lace underwear.

She could not see where the clothes looked good or who they sold to.

"I am rather thin skinned and I am not going to say" sexy clothes "when asked.

After that, she threw the pparent lace bra with a shoulder strap to the carton next to her.

But the women who work longer hours and older women are more relaxed.

They will even discuss the new style of sexy underwear, suitable for what kind of people to wear, and face the media interview without any taboo to show the results of processing.

A woman worker who shows sexy underwear.

Photo source: visual China

If it is on Taobao, customer service will face a variety of strange problems.

For example, "model chest is big, can I wear the effect of a model?" "will a boyfriend like it?"

The question of fun tools is more straightforward and outgoing, often embarrassing the customer service, such as "is it really useful for me to use the orgasms for the first time?" "how long can the time delay help the Bob?" "is the penis like a real person?" and some customers will wear interesting underwear and send them to the customer service and ask "no good" and "sex sex".

Fear of customers to give a bad review, the customer service is a strong coax.

Some people sent the nude photos directly, and some girls were scared to turn the pages off.

TaoBao

To a large extent, Taobao has made this small town in Northern Jiangsu.

In 2003, Taobao was set up to attract small and medium-sized sellers to attract customers. It became the first place in China's online shopping market in two years, occupying 70% of the market share of China's online shopping market.

In 2006, Lei Congrui, who was still in the first year of high school, soon joined the army of Taobao. There were more slack time in rural areas. In Guanyun, "Taobao shops are just as common as people who eat rice."

At that time, a Taobao store allowed different kinds of products to be put on shelves. Lei Cong Rui once sold slippers, warm baby, health products, cosmetics, etc. in 2008, he came into contact with sexy underwear, first from Chongqing, Guangdong and other places.

"At that time, there were more than 300 active shops selling lingerie underwear on Taobao, half of which were owned by locals in Guanyun."

In 2009, Lei Cong Rui and his mother operated several Taobao stores with an annual sales of nearly 100 thousand. The supply of small field manufacturers could no longer meet the demand, so they invested about 400000 and opened a small workshop with only 7 people.

At that time, there were no professional proofing designers and designers. They experienced the process of producing others' goods, copying others' styles, and slowly trying to design their own products.

Midnight charm is the corner of the material store of the garment factory.

Photo source: Yang Qiuyue

Lei Congrui called himself "the eight road tailor". He didn't have any plate making experience at the beginning. Many clothes were made by feeling.

There are many problems, so try them on yourself.

He was 187 centimeters tall and he was thin. He picked up a pair of sexy underwear and put it on his body. "No chest, two apples, or try directly."

Fabric itch itching, chest axillary will not le, must be adjusted through try out.

"I wear much more underwear than my wife."

Lei Congrui said.

He thought at that time he really wanted to make the product well, at least tried 200 sexy lingerie, each tried two or three times.

Since 2013, Lei Cong Rui has hired a more professional proofing division, adding more than 300 new models every year, maintaining 1400-1700 styles.

In those days, his family shipped half of Guanyun's shipments, and almost all Taobao stores selling lingerie underwear from Taobao stores had delivered goods from their homes.

According to Ali data, Taobao's "double 11" sales of underwear sales increased by 23 times in 2017 compared with 2013.

"Midnight charm" clothing factory store the warehouse in the classification of the sexy underwear.

Photo source: Yang Qiuyue

Dongguan

We will also discuss who bought these goods.

As long as some experienced people can tell the general story, South market is mostly about quantity.

The earliest market in Dongguan, and then dispersed to Shenzhen and Guangzhou, indicating that these local services industry developed.

And the north is mostly retail, but the sales volume in Northeast China is very good. Some people say it is because "it's cold in winter and nothing to do."

Many people in Guanyun will also talk about it privately. Before 2014, Dongguan's entertainment pornography industry's demand for products such as sexy underwear and so on may also be the reason for the rise of Guanyun's sexy underwear industry.

Lei Congrui has also revealed to the media some of the peaks in history - that is, before 2014: ladies in sauna club in Dongguan and ladies in KTV need to change their clothes every month, and there are about 300 thousand pieces in one area.

But Lei Cong Rui feels that the impact on business is not big now.

Dongguan has undoubtedly been a big consumer of sexy underwear, but he feels that more impact is the sexy underwear industry in Guangdong.

"After the Dongguan incident, our sales volume has not been greatly affected, but people have been more curious about the sexy underwear through the" WAN service ", and even buy it.

After 2014, Lei Cong Rui began to shift its business focus from domestic market to foreign market.

Today, every year, 80%-90% products are exported to foreign countries. The United States, Europe, Africa, Southeast Asia, Japan and South Korea, and even the Middle East and North Korea have their customers, of which half of them are exported to the United States, followed by Europe and Africa.

"Europe and America are really ugly and sell better. We look ugly, they feel good, and the United States prefers brightly colored and exposed styles. Chinese people prefer to be more subtle."

Lei Congrui's work is daily.

Photo source: Yang Qiuyue

When working with foreign customers, Lei Cong Rui will be exposed to many foreign underwear designers.

He thought it was a great harvest, as if he had seen another sky.

In addition to the basic requirement of comfort, "a dress must speak and have a story" has become a reflection of his design style.

His favorite story is to imagine that this lingerie is still at the age of 80.

"The scene may be a newly wed night, the best day of a woman's body. The style must be pure, defensive and tempting at the same time. It looks wrapped in the whole body but pparent."

He named this series "bride".

The bride series has stories that Lei Congrui wants to tell.

Photo source: Lei Cong Rui

Around 2016, the live broadcast grew, and some anchors of pornographic edge ball greatly stimulated the sales of sexy underwear.

Lei Congrui often saw his own design and production of sexy lingerie, "student clothes, air hostesses, maids, uniforms and role-playing special fires".

In order to step on this trend, they concentrated on the development of uniform series, from the original dozens of money to more than 100 models.

"If a girlfriend finds her boyfriend watching this live broadcast, he also wants to buy a piece of it. If my boyfriend reads it, he may feel like," my girlfriend will look good. "

Lei Cong Rui lamented the "live" exaggerated carrying capacity, "one year revenue doubled 3 times!"

Industrial Park

With the support of the government, production mode and environment are also upgrading.

East Wang Ji Town currently plans more than 60 acres of land, is building a "sexy underwear Industrial Park", Lei Cong Rui's company is one of the 4 enterprises confirmed to be settled.

In the future, there will be standardized production workshops, office areas and product exhibition areas in the centralized industrial zones, so as to upgrade the workshops in the past.

East Wang Ji town is constructing "sexy underwear Industrial Park".

Photo source: Yang Qiuyue

Although the stable factory workshop will raise the management cost, the advantage is that it can alleviate the shortage of labor in the local underwear industry.

At present, most of the employment is idle labor in slack season.

The instability of labor volume leads to the lack of core and stable capacity of many manufacturers.

"When there are basically no workers in the busy farming season, they will stop working, and the production capacity will be reduced by 2/3 throughout the month."

Catching up with the selling season, there will also be a rush to dig jobs. In September last year, Lei Cong Rui's factory built a family workshop in summer, and was dug away by other factories at a high price, resulting in the failure to receive new orders in November and even to return orders.

Recruitment advertisement in East Wangji township.

Photo source: Yang Qiuyue

"No young people" is also a development problem faced by the Guanyun sexy underwear industry. The government is trying to promote industrial upgrading through the "characteristic town project" and attract more young talents to return to the township.

"Characteristic town project will set up incubator center to attract young entrepreneurial talents to start business in Guanyun."

Li Laigang said that the government will provide loan services, financing platforms, etc., to encourage young people to start business in the theme clothing field.

In the official vision, "Guanyun Yi Xi Town" is not just sexy underwear.

It is based on sexy underwear to expand more categories and enhance the scale of related industries.

In fact, many lingerie enterprises in Guanyun County want to get rid of the low-end image of the industry and start the road of self upgrading.

Guanyun County Chen Xi Trade Co., Ltd. is one of the largest online sales companies in Guanyun County, which is mainly based on sexy underwear and entertainment products. From the 500 yuan Taobao store in 2014 to more than a dozen Taobao stores, the company's sales revenue in 2017 has exceeded 80 million yuan.

Because other manufacturers can not meet the demand for supply, the company has set up a garment factory in recent years and has developed its own lingerie brand "lemon story".

"Lemon story" has nightclub uniform, stewardess clothes, sexy pajamas and other styles.

Photo source: Yang Qiuyue

Huang Tiantian is the head of the company's electrical business. She finds that the group of consumer sentiment underwear is changing from the change of the order delivery address.

"In the past, lingerie was used more for entertainment and pornography, and orders were issued in large quantities. In recent years, there are more retail orders, and the delivery address is often a company or a school."

The change of consumer groups also requires them to upgrade the quality and style of their products. 9, 9 packages of low-end goods and "exposure" are no longer popular. The middle end and fashionable sexy styles are becoming popular.

Now, most of their products are between 30-80 yuan, and sexy pajamas sell best.

"After all, every woman wishes to have a pajamas of their own."

Huang Tiantian pointed to a sexy nightgown designed just a few days ago. "I think I will take it home and wear it."

After the customer orders, the warehouse will receive the order information, which will be shipped on that day.

In the more than 2000 warehouse of the company, there are nearly 5000 deliveries per day. There are about 40 employees in each link, such as labeling, warehousing, distribution, inspection and packaging.

They work 8.5 hours a day and earn around 3000 yuan.

A woman worker is distributing the goods according to the order information.

Photo source: Yang Qiuyue

After the package is finished, we wait to send interest products to all parts of the country.

Photo source: Yang Qiuyue

Guanyun is here.

Upgrading the quality of products and creating their own brand of sexy underwear are also what Lei Cong Rui is going to do this year.

He plans to slow down the pace of pushing new products this year, try to make some "boutique", and even consider the introduction of high-end brand series in the future.

The experience of cooperation with front-line designers for high-end brands and foreign brands has helped a lot.

He learned how to integrate the supply chain of quality brand, from manufacturing technology, quality control to brand operation.

"Sometimes we do not know what the value of the products we produce, but they will enhance the quality and user experience through many details, such as the unity of cloth color, the ultimate pursuit of the unity of flower patterns, patterns, symmetry, and so on."

With the improvement of women's self-consciousness in sexual relations, the concept of "sexy underwear" to women's meaning is also changing.

"I don't want you to be ashamed of mentioning sexy underwear.

It's a beautiful and normal dress. You don't need to wear it to anyone. It's more important to feel beautiful and happy.

Lei Congrui hopes his brand can express such an idea, and he is looking for like-minded partners.

Miki is the principal person in the Yummy women's pleasure community. The community mainly shares the contents of the two sexes, the dry goods and the testing of the amphoteric products from the angle of women's happiness. The whole network has accumulated 2 million users.

When leading the community platform to commercialize pformation, Miki found that 70% of the women in the community would discuss the topic "why do I have no orgasm", while paying users are most interested in the category of sexy underwear.

This also prompted her to find Lei Congrui's cooperation and plan to launch a sexy underwear product with a price of more than 100 yuan.

In recent years, the rise of social software such as exploration and unfamiliar street has made sexual behavior very active, but sexual concepts and sexual knowledge are still in the stage of making up lessons.

But Miki also noted that as women's economy became more independent, their sense of autonomy in intimacy was rising.

Under the trend of economic independence and consumption upgrading, women already have more autonomy in external life, so they begin to pay more attention to their feelings in the intimate space and intimate relationship.

In May this year, Miki will hold a "underwear boom" in Sanlitun, Beijing. Community users will take part in the T fashion show.

Lei Congrui also plans to launch his own brand through cooperation with the Yummy community.

Not only are these individuals, but Guanyun is also planning its future.

In the eastern part of Guanyun County, Guanyun town of Yi Xi, which covers an area of 3 square kilometers, is ready to start construction.

In the effect map standing on the construction site, a white steel structure will soon become "Guanyun Yi Xi Town reception hall".

"Guanyun Yi Xi Town" project is ready to start.

Photo source: Yang Qiuyue

It looks like a white butterfly who wants to fly, but also a woman.

Shape.

Looking at the high speed rail Guanyun station, which has just been paved in the west of the town, a Lianyungang official who came to inspect said loudly: "people will take the high-speed rail when they see this special building, and they will know that Guanyun is here."