Zhou Shaoxiong: Return To The Heart And Make Good Products And Culture

"After thirty years of development,

After many detours, I realize that it is only the right way to get back to your old business.

All other businesses are assigned to professional teams for operation and responsibility.

In March 28th, a gathering of more than 600 industry elites.

The garment industry sharing conference was held in Shishi.

Zhou Shaoxiong, chairman of the Quanzhou Municipal Industry and Commerce Federation and the chairman of seven wolves, was invited to share the business model innovation in the new era.

There is still much to be done. Entrepreneurs who make textiles and garments should not forget their minds and take root in this sunrise industry.

Return to the heart and make good products and culture.

According to the world clothing shoes and hats net, this conference, Zhou Shaoxiong, chairman of the seven wolves, combined with the development of the seven wolves, described the business model innovation in the new era.

The development of the seven wolves has an indissoluble bond with the stone lions.

In the past thirty years, the development of the seven wolves has gone through three stages.

Zhou Shaoxiong said, the first stage of wholesale, many people are copying to imitate other people's sample clothes, but this kind of copy mode will not work soon; therefore, we have carried out self pformation, turning wholesale into franchising, looking for distributors to join in, and rapidly pushing channels across the country. Street shops and shopping malls rush to the top, and the number of seven wolf stores is the largest when there are more than 3800, this is the second stage.

However, with the gradual decline of the traditional sales channel dividends, the social scene has undergone major changes, the electricity supplier channels have risen rapidly, consumption has escalated, and the middle class has slowly emerged.

Seven wolves now have only more than 2000 stores, compared with the peak of the reduction of nearly half of the stores, but the annual sales of less than 3 billion yuan, but now more than 3 billion yuan, the annual sales of single store sales of 12 million yuan, and now the emergence of more single store sales of 10 million yuan to 20 million yuan, is ten times the past.

This shows that the number and volume of stores are no longer important.

In the third stage, the seven wolves must return to their original minds and do well in products and culture.

The so-called "single store efficiency" refers to how much turnover can be generated per store area.

Generally speaking, O2O electric business stores are 3 to 4 times higher than traditional stores.

In the Internet age, the way and channel of brand communication have undergone subversive changes.

Consumers are getting more and more popular, and there are more and more channels to get product information. For garment enterprises, they are more willing to focus on Tmall and Jingdong.

"Of course, the cost of getting passengers is increasing and the cost is high. Naturally, we must find ways to get the cost, which depends on products and culture."

Zhou Shaoxiong said that most of the products demand individuality, comfort, functionality and quality.

The core competitiveness of a single product must be, for the product itself, the most attractive or its sense of quality, spent nearly 1000 yuan to buy a dress, if there is a thread, there is no sewing, which can be called a sense of quality? Therefore, we should make every category as a quality product.

There is still a lot to be done to get back to our old clothes.

Zhou Shaoxiong said that after thirty years of development, the seven wolves have realized that only by doing their old business is the most correct choice.

"Seven wolves also invest and do finance. At first they tried, but later they found that they were not doing the job at all."

Zhou Shaoxiong admitted that, in addition to the old textile and garment industry, all the other businesses are handed over to professional teams for operation and responsibility, such as investment, seven wolves and Yunfeng fund cooperation. This fund is made by Ma Yun and Yu Feng. "Since I do not understand, it is better to hand over to a team that knows both resources and resources".

The new era of textile and garment industry has arrived, from the beginning of the impact to the current mutual assistance, the electricity supplier and the traditional offline brand has now been perfectly integrated, especially in the era of "new retail".

"Now many people say that as long as they pass VR, they can feel the exotic customs and do not need to go to the field at all.

Can you see Pyramid through VR, and do not want to go to Egypt to see for yourself?

Zhou Shaoxiong believes that the fission of returning products and returning to culture has begun.

Textile and garment industry is still promising. It will not be the relationship between dealers and brands, but the brand will directly connect consumers, consumers are good friends of brands, and brands should be like good friends to consumers.

In the new era, we should use our profession to take root in the textile and garment industry, which belongs to the sunrise industry forever.

More interesting reports, please pay attention to the world clothing shoes and hats net.