What Products Will Be "Hot"? Seen From The Shenzhen Underwear Exhibition.

Times change, products are kings.

Product return, gentleman service

In the future, what products will be "fire"?

From the 2018SIUF underwear exhibition in Shenzhen, you can see one or two!

In the industrial age, most marketing experts are talking about prices, channels, promotions, and products are not the first! Because their products are the same as other people's homes, so we have to work hard on these three points to sell products.

With the advent of the mobile Internet era, the first is the change of information and channels. Everything has changed. Information is pparent, and thumbs users can comment on products.

Life is endless.

To the present, the three times that the price is king, the channel is the king and the marketing is the king. Until now, the mainstream view of the industry is "product is king".

The "product" that everybody talks about is derived from Jerry Macarthy's 4P marketing theory: Product, Price, Place and promotion.

From a marketing point of view, a product refers to anything that can be provided to the market to consume and satisfy people's needs, including products, services, personnel, organizational concepts and their combinations.

Today's "product" is king, and more emphasis should be on products under this concept, rather than simple and single objects.

So what is the "fire" characteristic of "product" in the age of kings?

1, the ultimate.

2, word of mouth.

3, personalization

4, scenario

A simple explanation: scenario is still the origin of the product in the mobile Internet era. The so-called scenario is actually the absolute occupation of consumers' time in the scene.

The paradox of limited consumption time and massive information makes most of the products of the industrial era become "zero sum games", and the word-of-mouth spread of single products in the just needed small groups has made many emerging brands rise.

There is also a voice in the industry that this strategy is not appropriate and needs to pform and upgrade brand. In fact, this method is still applicable if consumers are moving closer to the existing brand.

Practice is still the only criterion for testing truth. We are all looking for the rising sun in the time of shock.

Both inside and outside the new school

The combination of external thinking and internal strength, both inside and outside the brand faction are attacking the new category.

The so-called new products, we have to mention improvement and innovation.

The improvement is based on the original product, which is promoted by technology, and the other is combining the external environment and the consumer thinking that can not be used in the same time to make a brand-new product innovation, changing from concept, scene, service and so on, that is, selling a product rather than an inner garment.

For example, sports! 2018SIUF underwear exhibition coincide with two fashion releases which are quite different from the "Sports" theme, but the content is different. The new Yo Girl brand special release of Xinyi Group and the special event of the intelligent sports clothing of Tengfei technology.

In fact, this is the two level of the development of sports underwear, that is, professional level and universal level. One should be beautiful, one should be the fairy flower of the garden, one from the small to the public, and the other is the main road.

Supreme single product is king's way.

A needle piercing the sky, the ultimate single product in the Internet world because of Jobs and ray burns fire.

People in the industry have also been inspired by different degrees. They are considered to be OEM's clear and winding road to Rome in the future.

In fact, either extremism or sense of participation is the embodiment of the above four characteristics.

This SIUF Shenzhen underwear exhibition's ultimate single product T-SHIRT - Tommy shirt is the product's practitioner.

In 1995, he entered the family of the Xia Hu family in the T-shirt market, providing ODM for nearly 100 famous brands in China. Guo Changqi, the head of his brand, said: "building a high performance price ratio product is the core competitiveness of the enterprise".

In the faction, the genes of the founders are particularly important, and to some extent determine the possibility of the road going.

In addition, the advantages of big factories, the ability to integrate and optimize the OEM chain of single product industry chain, aside from management factors, are easier to achieve in principle.

Vertical category to the bottom

From the perspective of underwear industry, its own category has lowered the marginal cost and other vertical categories.

It is important to say that vertical categories are really the benefits of scene fermentation.

Observation shows that the environment is not good at present, vertical enterprises have varying degrees of growth, the former do not want to say more, while the marginal cost pformation at the same time can also enhance the core competitiveness of the year, is actually the best policy.

As for the latter, the relationship between underwear terminal and lifestyle show is huge, and many regional brands have emerged from the end of last year.

Most of them are singing and relying on the advantages of regional barriers. The test is based on regional consumer characteristics, except underwear, underwear, underwear, such as baby, beauty, style home, and so on.

Store sales, passenger unit price and passenger volume have increased to varying degrees, and thus become another concussion in the concussion period.

Science and Technology Group

Let's start with Alibaba's new retail and Tencent's smart retailing. The two sides are in a state of deep concern. In fact, Ali's new retailing emphasizes the sales scenario, while Tencent's advocacy of smart retailing emphasizes the "pipeline" project of the physical shop, which is basically the two way.

In terms of underwear industry, from the production process and materials

The industry chain optimization, order replenishment, brand, store, and even member management, every link is full of opportunities, and entities plus smart retail wings should be more appropriate.

The 9 Hall of 2018SIUF underwear exhibition in Shenzhen is still a window for the future opening of the industry.

Best known

Orders for replenishment tools, "palm order", mobile Internet solutions provider specifically for store member management services, new business providers, smart retail ecology, face recognition, brush payment and so on, all have their appearance. They aim to get through the two chains of the industry chain.

Soft and hard maintenance is actually the golden mean.

Last year,

"Core" has become the battleground of hard technology, and non sponge sponges such as milk cotton, feather cotton and erect cotton have appeared.

Sheng Quan Group and other enterprises are from the source of materials to cultivate "not the same". The progress of technology not only brings about the subversion of products, but also the world outlook. The world is changed by technology, and it can only make efforts to keep the world from leaving you.

Simply visit the exhibition, talk about customers easily, get the latest industry information and business opportunities from the exhibition. The article helps you to prepare for the exhibition before going to the exhibition to find the most suitable corner in the sea of complex products.