MUJI Released Last Year'S Performance. Health And Beauty Products Are Welcomed By The Chinese Market.

The Muji parent company's good quality plan was announced last year (February March 2017 ~2018).

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With the expansion of Muji, its total revenue and net profit have reached a new high.

The total income was 379 billion 500 million yen, an increase of 13% over the same period last year.

Net profit was 30 billion 110 million yen, an increase of 16.6% over the same period last year.

This is its four consecutive profit increase.

Among them, Muji is in Japan.

Revenue was 234 billion 700 million yen, an increase of 8%, basically in the absence of expansion of stores - the same store sales (sales over a year or more) increased by 6.8%.

Judging from the same store sales, last year was the best year in 5 years.

MUJI in the Japanese market.

And health beauty products grow faster.

China

Revenue was 68 billion 900 million yen, an increase of 25.4% - most of which contributed to the contribution of new stores.

The same store sales increased by only 4.6%, compared with the same store in 2016 (4.7%).

A worthy reference is that the sales of 2015 Muji in the Chinese market increased by 20%.

However, the same store sales in the last year have also picked up recently.

"The sales growth of the same store in the Chinese market reached two digits in March this year," said Song Qi Xiao, the president of good quality program.

This may be the direct result of promotion. In March, Muji carried out three "special time benefits" and a "new pricing".

Matsuzaki Kyo said Muji's health and beauty products, especially the product line with high quality raw materials, sold well in China, contributing 1/4 of sales.

In the Japanese market, beauty makes up 16% of total sales.

In addition to healthy beauty products, the good plan did not disclose the specific sales composition of the Chinese market.

Probably related to the good selling of healthy cosmetics, Matsuzaki has announced that it will open a new flagship store in China at the end of 2019 (the area is around 3000 square meters), and the new area will be used to display health and beauty products. "4~5"

In the past year, Muji has opened 29 stores in China, which has slowed down considerably compared with the 40 increase in 2016~2017.

But China is still the fastest growing area for MUJI products.

In fiscal year 2018~2019, they plan to open 35 new stores.

Since the 2015 fiscal year, the profit margin of the good plan has declined.

But last year, the exchange rate increased slightly by 0.6%.

Raising business profit margins is more difficult, especially when MUJI products are constantly adjusting and lowering the price of products in many overseas markets, including China.

On the day of the earnings announcement, the stock price of the good plan dropped slightly by 2%.

The good plan is exploring new formats: it has opened the world's largest store in Osaka, half of which sells fresh food.

It plans to attract more consumers to the store with high frequency and fresh fresh food.

The other big move this year is probably MUJI MUJI HOTEL, which is licensed in Shenzhen, which is authorized by Shenzhen industrial group.

It is more like brand display space, the ultimate goal is to attract consumers to shop to buy products.