MUJI Has Dropped 8 Times In China In 4 Years, But Now It Is Still More Expensive Than Japan.
MUJI has been cut again, which is the eighth time in mainland China.
In January 2018, Muji announced the largest "new pricing" campaign in history, which will cover 7 products.
Up to now, the MUJI WeChat public number has updated 4 new pricing tweets on the plan.
Though the price has been reduced many times, Muji is still too expensive for Chinese customers to Tucao.
The interface journalists randomly selected two items of non - imprinted goods and compared the price of the Japanese official network. The price difference between the same type of rod box was about 200 yuan, and the price difference between the same type of oak table bench was over 1500 yuan.
MUJI China's cold market
MUJI enters China
market
It's been 13 years.
After entering the Chinese market in 2005, Muji's stores and sales have experienced rapid growth.
MUJI has opened 40 new stores in mainland China in 2016, but its sales growth has reached the lowest level in recent years, only 10.5%.
MUJI sales in mainland China in 2017
Increment
Speed up to 25.4%, most of which are new store contribution performance, and same store sales increased by only 4.6%.
The chief executive of Muji's parent company, Mr Song Chi Xiao, recently said that sales growth in the same store in mainland China reached two digits in March.
It is widely believed that this is mainly affected by the "biggest price reduction in history".
MUJI's new business
In addition to operating retail outlets, Muji has also been trying to cross the border in recent two years.
Up to now, all kinds of bookstores, beverage shops, restaurants and hotels have entered the Chinese market.
In March 20th this year, Muji produced a super large fresh food store in Osaka, Japan, mainly selling vegetables, meat and fresh fish from the producing area.
Such fresh stores are
China
There are many, such as Alibaba's box horse fresh life, Su Ning's su Sheng and Jingdong's 7FRESH.
Will MUJI products sell fresh products to China in the future?
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