Jingdong And Hong Kong Group Signed The First Unbound Retail Strategy Agreement

If 2017 is the first year of China's "unbounded retail", the "unbounded retail" in 2018 is springing up everywhere in China.

In April 20th, "Grain Rain" is the season for Chinese people to sow. The classic men's clothing brand red bean shares the seeds of unbounded retail sales today (April 20th) -- signing a strategic cooperation signing ceremony with Jingdong for unbounded retail. The two sides will cooperate with each other in the field of unbounded retail, featured intelligent stores, and brand communication.

Zhou Hongjiang, general manager of Jiangsu red bean industrial Limited by Share Ltd, signed a strategic agreement with Hu Shengli, senior vice president of Jingdong group and President of fashion business group of Jingdong mall.

Picture signatories: Senior Vice President of Jingdong group, Hu Shengli, President of fashion business group of Jingdong Mall (left), Zhou Hongjiang, general manager of Jiangsu red bean industrial Limited by Share Ltd (right).

Jingdong "Lian Zhi" red beans shares in three cooperation to create full contact point, full time, full channel marketing.

As a classic Chinese menswear brand, since its listing in 2001, the red bean has been adhering to the innovative business model and constantly surpassing itself. By the end of 2017, the number of stores has exceeded 1000.

And the red bean stock selection Jingdong as a strategic partner, that is, we hope to drive technological innovation, the whole link through the red beans.

Brand online and offline stores, create brand centric contact point management, consumer centered comprehensive shopping experience, full time precision marketing and full channel digital marketing.

At the same time, the two sides will share large data, so that data can be locked into high-quality users and precise user needs.

On the other hand, the red bean shares will also upgrade the terminal distribution with the help of Jingdong's famous intellectual logistics, so as to jointly enhance the consumer experience.

In order to boost the red bean stake in the key tier cities, the two sides will also build the flagship store of intelligent red beans and Jingdong technology. This future store will introduce technology such as UAV delivery, explore the hatching and application pformation of the new technology under the online scene, and enhance the influence of both brands in the first-line market.

At the same time, the red bean chain store and Jingdong's home will also be located in Wanhua city of the red bean group. Through the two-way empowerment of each other, we can create convenient and supporting new shopping scenes, and sink the channel to the new towns of one hundred thousand population.

In addition, equipped with Jingdong's fashion gene and communication power, the red bean shares will also start on the basis of "sentiment" culture, from brand communication, brand publicity, etc., through joint CCTV to create red bean Festival Tanabata Cultural Festival, planning annual super brand day, precise force 618 and other important business holiday, linking online and offline marketing.

Reporters understand that Jingdong's big data and retail technology help brand businesses better respond to challenges under the tide of the times, not only help brands optimize shopping experience and brand identity at the consumer side, for

It has the function of accurately predicting the trend, effectively matching commodity scheduling, reducing the backlog and inventory pressure of the goods, and realizing "a group of people" and "a stock of goods" online and offline.

Senior vice president, Jingdong group, Jingdong

Hu Shengli, President of life business group, said that in the future, Jingdong will continue to understand the profound changes in clothing and fashion industry, and use mature unbounded retail solutions to help the garment industry break through the plight of management, inventory and other aspects, effectively realize the scientific operation and management of online and offline businesses, endow the garment and fashion industry with unlimited growth and vitality, and provide users with a more perfect fashion shopping experience.

Jingdong fashion trend is fierce technology will lead the fashion trend in the future.

Over the past five years, Jingdong apparel business has a compound growth rate of more than 100%, far higher than the industry growth rate. It is also one of the fastest growing core categories of Jingdong.

In 2016, the first category purchased by Jingdong users was large.

It occupies more than 40%.

Since the establishment of Jingdong fashion in 2011, it has made brilliant achievements. It is understood that in 2017, the number of famous brand flagship stores on Jingdong fashion platform has reached over 60%, and more than half of the new users come from Jingdong fashion.

With more and more brands embracing the unbounded retail of Jingdong, Jingdong is also playing the role of the retail infrastructure provider with the open mind and the humble attitude of cooperation, giving full play to the role of the retail infrastructure providers, helping the brand cooperation businesses grow together, and continuously leading the trend of fashion led by technology.