What Are The Differences Between Future Children's Clothing Shops And The Current Stores?

Today's children's wear market is so good that many friends may be thinking about the future. Children's clothing shop What is it like? Yes, what kind of children's clothing shop can survive in the fierce competition of children's clothing? Now the children's clothing shop that friends see is a mini version of the adult clothing section, so the children's clothing shop is not enough to attract children. If children want to attract children, then the children's clothing shop will have to get rid of the shadow of the adult version and meet the psychological needs of children to transform their children's clothing shop.

Children who wear children's clothing should also be aware of the trend of children's wear. At present, there are about 300 million children in China. With the introduction of the "two child" policy, every year the trend of newborn is increasing year by year, thus forming a huge consumption group of children's clothing in China. The children's wear market has great potential for expansion. China has become the world's second largest baby products after the United States. Consuming power 。 However, if we still stay in the mini version of the adult shop, even if our children's clothing has more demographic dividend and potential, it will affect the development of children's clothing, and its potential will not be excavated.

Although the children's clothing industry is still in the stage of rapid growth, the maturity of the industry is not very high, and the market has not yet reached the level of full competition. The present shop pattern of children's clothing is a big reason that it can't reach the level of full competition. The future children's clothing shop will be very different from the present shop, it will not have the shadow of the adult shop, and it must be built according to the children's psychology and habits. Mainly from the children's life style, the children's clothing shop will be designed, decorated, displayed, and product categories.

Color should be based on children's preferences, but not random. Generally speaking, bright, warm, bright, happy, charming, soft, lively, innocent and other colors are children's favorite. For example, warm orange, low saturation red, yellow, pink, high purity blue, green, and some other neutral colors, such as purple green, are also suitable; those with low, dark and steady colors are generally not suitable for children. Other colors can also be bold attempt, do not choose the color of high purity on the line, otherwise it will grab the existence of clothing.

Props are used to create a sense of home. Friends may not know that home is the most safe place for children. In fact, as long as friends observe carefully, they will find many. Child The design of the early education center and amusement park is like home. Many things look very messy and casual. Therefore, children's clothing shop must not only have clothes, but also be designed as the style of living hall, with dolls, toys and so on. Only in this way can we have a sense of substitution so that they can be attracted and stay in the shops.

Children's clothing stores in the future will usually be displayed according to the lifestyle paradigm. For example, according to the leisure style, dress elegant style and so on thematic display, this can play a leading role in customer consumption. Today's topic is here first.