Sales Surged 28% In The First Quarter Of Moncler2018, And New Products Were Closely Related To Performance.

Moncler chairman and chief executive officer Remo Ruffini said the excellent performance in the first quarter was not related to the Moncler Genius project launched in February this year.

Italy luxury group Moncler SpA announced its first quarter financial results for the 2018 fiscal year, with strong performance in mainland China and Hongkong, and Moncler sales rose 20% in the first quarter.

All achieved two digit growth.

The company specifically pointed out that mainland China and Hongkong showed outstanding performance, which greatly outgrew the growth of other regions. During the cold and long winter, the outstanding performance of the Chinese New Year during the Chinese new year has contributed to the performance of the Chinese market.

In the 2018 fiscal year ended March 31, 2018, Moncler sales figures are as follows:

Sales grew by 20% to 332 million euros, up 276 million euros from the same period last year, increasing by 28% over the same period.

Among them, the international

Sales grew by 22% to 288 million 800 thousand euros, up 31% over the same period.

Moncler chairman and chief executive officer Remo Ruffini said the excellent performance in the first quarter was not related to the Moncler Genius project launched in February this year.

He said: "Moncler Genius has reshaped the brand core of Moncler, breaking through the quarterly restrictions, and each series will be released separately.

The inspiration of this project is that we hope to find an innovative way of expression and continue to talk with our customers.

Ruffini Moncler revealed that in June 14th, Moncler's Moncler Fragment series, working with Japan's trend godfather, will take the lead.

Last November, Moncler shut down the women's accessory line Gamme Rouge and the men's wear line Gamme Bleu, which were respectively handled by the famous fashion designer Giambattista Valli and Thom Browne.

Valentino creative director Pierpaolo Piccioli

Famous stylist Karl Templer

Moncler Grenoble designer Sandro Mandrino

Simone Rocha, a new British designer

British designer Craig Green

Wakubo Rei's disciples, the two house of Noir Kei Ninomiya founder.

Teng Yuan Hao, founder of Chao brand Fragment Design

Palm Angels founder Francesco Ragazzi

Referring to the Moncler Fragment series, which will be put on the shelves in June, chief business and supply officer Luciano Santel said that the cooperation is important from a commercial point of view.

Significance, because this series has more street culture than other series.

At the same time, Luciano Santel pointed out that the marketing activities of Moncler Genius have achieved a good response, but this is not particularly important for the business, and more importantly, it promotes strategic communication with customers and innovation in product design.

Above: Moncler Fragment series

Sales performance in various regions:

Italy's sales grew by 10% to 43 million 200 thousand euros, or 13% of total sales, mainly driven by retail channels.

Santel mentioned in detail the renovation and expansion of flagship store in Milan Via Montenapoleone (Monte Napoleon Avenue) and the opening of Florence new store.

EMEA (Europe, Middle East and Africa) grew by 16% to 96 million 500 thousand euros, accounting for 29.1% of total sales, and all distribution channels and all markets in the region were growing, especially in France, Britain and Germany.

Sales in Asia and the rest of the world increased by 27% to 146 million 400 thousand euros, or 44.1% of total sales, including Mainland China and Hongkong, which outperformed other regions.

Luciano Santel pointed out that this is due to China's passenger flow and the excellent performance of the new flagship store in Guangdong Road, Hongkong.

In addition, during the cold and long winter, the outstanding performance during the Chinese new year also contributed to the performance of the Chinese market.

Sales in the Americas increased by 18% to 45 million 800 thousand euros, or 13.8% of total sales, thanks to the excellent performance of all distribution channels in the US and Canada, especially in retail channels.

By constant exchange rate, it grew by 34% over the same period last year.

In fiscal year 2017, Moncler advertising and promotion costs amounted to 79 million 400 thousand euros, accounting for 6.7% of total sales.

Santel said that this year, in the 2018 fiscal year, the proportion will be close to 7% because of a large advertising budget on Genius.

Sales performance of various channels:

Retail sales rose 26% to 256 million 200 thousand euros, or 77.2% of total sales.

By constant exchange rate, it grew by 35% over the same period last year.

Wholesale channel sales increased by 5% to 75 million 800 thousand euros over the same period, thanks to good feedback from the 2018 spring series and the promotion of new stores.

As of March 31, 2018, Moncler has 205 direct outlets and 61 stores.

In the first quarter of fiscal year 2018, four new outlets were opened, including two stores, including a new flagship store in Dubai Mall, two new stores in South Korea, and a new retail store with a Moncler children's clothing business in Harrods store in London.

In fiscal year 2018, Moncler plans to open 11 new outlets and 15 stores.

These include: the first store in Oslo, capital of Norway; the first store in Mexico City, capital of Mexico (in the second half of the year); the first department store in San Francisco, located in Bloomingdale 's; the second store in Singapore, located in Marina Bay Sands (Marina Bay Sands).

In addition, he said that about 15 stores will be relocated and expanded, including the SoHo store in New York, the Sloane Street store in London and the Copenhagen store.

Above: Moncler flagship store in Dubai Mall

Santel is particularly pleased with the sale of Moncler 2017 fall series.

"This is one of the best results we have ever made. It usually sells at 70%, but the series is over 70%.

Thanks to the automatic replenishment system, we can efficiently distribute the goods, adjust the inventory plan in real time, and make the supply chain more flexible. "

Santel said that Moncler has gradually shifted its core business from the down jacket to the down jacket sales.

Spring and summer Polo shirts and T-shirts increased.

Referring to the electricity supplier business, he said, Moncler online sales continued to grow at two digits. Currently, online sales account for less than 8% of total sales. In the future, investment will be further increased to promote the development of e-commerce business.

Moncler has a double-digit growth in comparable sales in the first quarter, better than expected.

Santel said: "according to the comparable framework, 2/3 of organic growth is made up of sales volume and 1/3 is new pricing combination."

Appendix:

Regional sales performance in the first quarter

Channel sales performance in the first quarter

New stores in the first quarter (Direct stores and store outlets)