Hai Lan Home HLA Singapore'S First Store Opened Overseas Market Expansion Process Accelerated

In May 18th, HLA, Singapore's first store, opened at Suntec City Mall, with an area of 350 square meters. The overall design style of the shop is simple, and the white line is chosen as the main color, supplemented by black and gray. The door also changed the Chinese character + English yellow label, displaying only the white "HLA".

This also indicates that HLA, a Chinese national brand, has accelerated its overseas market expansion process. You know, from the first overseas store opened in Kuala Lumpur, Malaysia last July, in less than a year, it has 9 stores in Malaysia.

For Singapore, Hai Lan's home is considering that Singapore is the hub of the "maritime Silk Road". market Maturity and high fashion sensitivity also represent the high-end market in Southeast Asia. clothing Industrial quality and fashion The higher pursuit. Singapore is also home to HLA, one of the most important overseas development strategies of "taking root in Southeast Asia, radiating Asia Pacific and focusing on the world".

According to Hai Lan's home, in the second half of this year, Hai Lan's home HLA will also enter the Thailand market. In the next 3 years, it will continue to conquer cities in Singapore, Malaysia and Thailand, and gradually realize the strategic goal of "March at the beginning of New Zealand", and comprehensively enter Southeast Asia, move out of Asia and move towards the world.

For the overall store expansion plan, it still adheres to the principle of "gold lots and diamond shops". Store expansion according to the spanformation of business format and consumption habits, actively adjust and expand the train of thought, focus on increasing shopping malls and shopping centers, and optimize the stock store.

In 2017, Hai Lan's new home opened 1054 stores, closed 505 stores, and increased 549 by the end of 2017. At the end of 2017, its total number of stores was 5792, covering 31 provinces (autonomous regions and municipalities directly under the central government) covering more than 80% counties and cities. Among them, there are 4503 brands of "Hai Lan home", 1050 brands of AI Ju rabbit, and 239 other brands.