Hui Jie Shares: Adjust Direct Stores, Overweight Men'S Underwear Market

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Listed on A shares

The annual report of Hui Jie shares of retail enterprises shows that in 2017, the company achieved operating income of 2 billion 136 million yuan, an increase of 4.27% over the same period last year, and the net profit attributable to shareholders of listed companies was 222 million yuan, an increase of 21.27% over the same period last year, which also achieved a double growth in revenue and net profit.

According to the annual report, the main products of Hui Jie share are "Bodybeauty", "COYEEE", "Bodybeauty" and "secret weapon".

Warm clothing and functionality

And other products.

In 2015, the company added "Joe hundred" men's underwear, thermal clothing and household products, and in 2016 added "Manifen" sub brand beauty makeup skin care products.

February 2018, the new line of men's clothing brand "potato".

The company currently has eight brands, covering a range of products from high-end to top.

On the channel terminal, the urban beauty is mainly based on the franchised stores, while Li Fang Fang focuses on the shopping malls, while the Hui Jie shares are mainly direct stores.

But they did the same thing in 2017, that is, reducing the number of retail outlets.

Hui Jie shares said that in 2017, the company's brand product sales continued to take direct camp as the main mode, combined with distribution mode and online channel.

The terminal mainly covers all the main business districts except all the provincial capitals and major cities in Tibet, and the outlets mainly cover three or four cities and towns other than Tibet.

In 2017, the company eliminated a total of 217 battalion terminals with poor quality or lack of future profitability. At the same time, there were 80 new terminals in each brand.

Due to the adjustment of the terminal channel of direct battalion, in 2017, the revenue of the company's direct sales channel decreased by 8.91% compared to the same period last year.

As of December 31, 2017, the company had 1284 direct outlets and 1304 outlets.

In addition, the sales revenue of the company's e-commerce channel was 663 million yuan in 2017, accounting for 31.13% of the total main business revenue of the company, an increase of 30.84% over the same period last year, and grew rapidly.

Regarding the future store opening plan, Hui Jie shares said that the future department store's direct sales counters will remain the mainstream channel for the company's sales.

With the increase in the consumption level of the two or three tier cities, the company plans to continue mining two or three line cities.

Potential.

As a means of brand image display and company marketing publicity, the company will increase the number of flagship stores in key department stores in the future, and will be extended to more regional central cities in the future.

The 1 quarterly report of 2018 released by Hui Jie shares shows that the company's operating income in the 1 quarter of this year reached 563 million yuan, an increase of 7.38% over the same period last year. The net profit of shareholders attributable to listed companies increased by 106 million yuan, up 5.41% over the same period last year. The company expects net profit in the first half of this year to grow 1% to 30%, and continue to maintain growth momentum.