From H&M, Fast Fashion'S Violence Against The Environment And The Blood Of Human Beings.

It can also be understood that after all, for many people, the price of the civilian can get a big card, which is very cost-effective. Even if the quality is a little bit different, what will be the matter? Anyway, the next season will be eliminated. 　　

But for fast fashion Brand, weekly new advantages also bring great risks to them.

Rapid new depreciation, resulting in a backlog of stock and old goods, began frequent discounts. clothes I'll give you 50 percent off! Some even sell for 10 yuan. 　　

But this makes the customers who are buying the price at high prices feel good, and whose money is not windy. It is not time. We can afford to wait. So more and more new products are on the slow-moving market, and the more goods in the warehouse are stacked, what are we going to do?

If you see this, you will say that it can be donated to charity.

But the brand has concerns. If many consumers find themselves spending money on clothes that are out of the world and wear the same clothes on others, they will not be very attractive, especially if they do not have to pay for them. 　　

This is very embarrassing. A pile of clothes can't be sold at a discount and can't be delivered. How can it be broken? The business's brain melon seeds are so good that the H&M suddenly uses the big idea to burn the unsalable clothes with fire.

According to fashionunited, a Danish television program called "Operation X" sent reporters to track the whereabouts of the stock that H&M could not sell and found that the clothes were spanported to a waste disposal company in Denmark. 　　

After the news came out, many netizens were shocked.

You know, although HM itself is a fast fashion brand with strong pollution force, HM has always had a project to recycle clothes. It also said it would change all its clothes to recyclable materials by 2030. 　　

It seems that HM is a positive energy enterprise with environmental awareness and responsibility. How could such a thing happen? Is there any misunderstanding?

Sure enough, HM public relations were busy explaining: "they are moldy or inconsistent with safety and quality standards of a number of orders. This is the only way to deal with it. "

Unfortunately, HM met a real opponent... Reporters who believed in evil spirits secretly took 4 jeans from these clothes, and went to H&M to buy pants with safety and quality problems, and sent them to the test together. As a result, these 4 pairs of trousers are completely qualified and without mould. 　　

H&M's face was rapped, and he finally admitted that he was secretly burning clothes on a regular basis.

H&M, in the name of public welfare, reclaims the clothing of consumers, and burns all the clothes that are left unsold, and handles them roughly and roughly. And it has destroyed 60 tonnes since 2012.

Fast fashion brands like HM vigorously promote environmental protection and recycling, and burn clothes on the other side. What kind of question mark do they need to protect their environment?

There were so many ways to deal with clothes that HM chose the most destructive burning. It is also the most criticised point, because the burning of large amounts of toxic gases from dyes and other materials will directly pollute the atmosphere. 　　

The Guardian newspaper once pointed out that clothing and textile industry is the most polluted industry after oil industry. It takes 12 years for retailers to reuse 1000 tons of waste clothing, and it takes 48 hours to produce so much garbage.

Only 20% of the recycled cotton products can be made into new clothes, because the fibers are chopped in the process. So the rest of the clothes can only be downgraded, or even thrown into the dump.

People today buy clothes more frequently than ever before. Fast fashion reduces the economic cost of impulse shopping and wasteful behavior, and changes people's consumption habits. 　　

But you only remember that shops display gorgeous costumes in front of you, and brands only publicize high-end shows on your side. However, when you uncover the bright appearance, you will find that there are too many tears of blood from third world workers who are squeezed and exploited. 　　

When you are admiring advertisements in a cool and dazzling style,

But they don't know that the workers who make them earn only 2 dollars a day, and they do not stop working on line. They only ask for a decent job and protest in collectively, after the intervention of police force. 　　

When you are stunning by the tall and cold models in your clothes,

But I didn't know that the Rana square factory in Bangladesh had to force workers to work even if there were cracks in the walls. Finally, the building collapsed, killing 1134 people and injuring at least 2500 people. The day of the accident is known as "massive industrial murder". 　　

In order to satisfy the fast fashion industry's great demand for cotton, people began to use chemical fertilizers and pesticides on a large scale. This way completely replaced natural manual planting before. 　　

The price is that the soil is seriously polluted, and farmers who grow cotton begin to get sick. A large number of people die from cancer, and many children are born with malformations. 　　

In short, the plan to recycle old clothes sounds very much like that, but this is only self preservation of the brand. strategy Just: let consumers feel that they are working hard for environmental protection. In fact, they can not solve the essential problem at all.

Big brands like HM are like this, and some of the domestic brands' Stock clothing has gone to the last place, so we are even less aware.