Fashion Brands Pursue Rural Taobao: Its Four Brands Sink Into The Countryside.

Recently, the four brands of silk fashion brands, including jack&jones, Vero moda, only and selected, have been stationed in rural Taobao, and rural consumers can buy these brands' new season fashions at their doorstep.

The four brands entering the rural Taobao will be kept in sync with Tmall's official flagship store, and the commodity pool will be connected with Tmall's flagship store. Rural consumers can buy nearly ten thousand new season fashions and enjoy the same fashion consumption demand as the urban population through village service station or hand washing home edition.

Recently, the four brands of silk fashion brands, including jack&jones, Vero moda, only and selected, have been stationed in rural Taobao, and rural consumers can buy these brands' new season fashions at their doorstep.

This is not long ago when Nike ADI was stationed, another group of clothing brands sank to the rural market through rural Taobao.

With the comprehensive upgrading of Taobao in marketing, sales, logistics and service, it has attracted about 30 thousand fashion brand merchants to enter. Marketing + channel is becoming a new engine for brand sinking.

The four brands entering the rural Taobao will be kept in sync with Tmall's official flagship store, and the commodity pool will be connected with Tmall's flagship store. Rural consumers can buy nearly ten thousand new season fashions and enjoy the same urban crowds through the village service station or their home edition.

Consumer demand.

The main fashion and accessories for urban women, men, children and teenagers is one of the first businesses to enter Tmall.

Bestseller staff said that the Taobao stationed in the countryside, first, valued the marketing ability of the rural Taobao, and the two is to value its channel advantages.

It is understood that the rural Taobao has set up nearly thirty thousand village Amoy spots in the whole country, so as to achieve a direct connection between merchants and rural consumers, and set up a central County warehouse in many provinces of the country, shortening the logistics cycle and improving the consumption experience of rural consumers. "In the early days, the service of" the next day "was launched in Anhui.

In addition, the rural online consumption data accumulated by Taobao are convenient for businessmen to understand the consumption habits of rural areas.

Similar to silk fabrics, more and more fashion brands choose to enter the rural market through rural Taobao.

In addition to Lee, agge, Lining, XTEP, Bosideng, the South Pole and other traditional big names, as well as Nike, ADI and other famous sports.

The Amoy brands such as Han Du Yi house and seven Ge Ge have also been able to sink the rural market through rural Taobao.

Statistics show that during the Tmall New Year Festival in January this year, the consumption of rural consumers in the rural areas reached more than 1 billion yuan through the consumption of Taobao in the countryside. Besides the traditional brands such as Bosideng and the south pole, many Amoy brands also became the hot commodities in the rural market.

"Now there are about 30 thousand core brands of clothing in rural Taobao."

Zhou Liang, an operation expert in the clothing and accessories industry department of Ali Village Department, said that the aesthetic standards of rural consumers for fashion are very similar to those of townspeople. However, due to the restriction of channel and logistics cost, many famous brands can not sink to the countryside.

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While the rural Taobao has solved the problem of channel and logistics, it can also help the business brand sink through marketing means. It not only promotes the fashion consumption of the rural consumers through the four in one means of marketing + sales + logistics + services, but also helps the brand go deep into the rural market.