Cross Channel Retail Application Product Matrix: The Future Breakthrough Of Smart Retailing In Enterprises

Whether fast or shoes and clothing industry, the richness of commodities has exceeded any period of history.

The retail market is highly competitive, and all kinds of online retail outlets are competing.

On-line

Extremely rich, only Taobao shop reached hundreds of thousands.

Shop down the line is also saturated, all kinds of shopping centers, hypermarkets, professional shops emerge in endlessly.

The market structure of the retail industry has undergone profound changes.

The new business model continues to grow and has a huge impact on traditional industries.

Especially in fast moving and shoe and hat industry, because there is no innovative thinking and no good channel for drainage, sales have been seriously compressed.

Faced with the pressure of comprehensive pformation, it is urgent to use the intelligent retail Internet technology system in the field of in-depth application, and build a new business mode.

The emergence of the cross channel retail application product matrix is an effective way to enhance the overall efficiency of the "human freight yard" in the retail industry through the technology of big data and mobile applications under the tide of smart retailing.

The application product matrix is composed of five parts, namely, source DataForce, mutual road enterprise data intelligence engine, surplus power ShopForce - mutual store intelligent mobile POS software, quality StockForce - mutual intelligent distribution replenishment system, Zhongli FansForce - mutual channel full channel staff center, Yueh Li JoyForce - mutual road intelligent matching assistant.

The main function of source DataForce is to link the internal and external data of enterprises, integrate the original business system with front-end intelligent applications, Internet platforms, new formats and new technologies, and form a unified data center to build enterprise's own data assets.

It can be seen that the source DataForce is the core of the whole product matrix, while the other four products are linked around the store terminal control, store inventory turnover, store member service and intelligent customer experience, forming the overall supply chain system of commodity + data.

Take the tens of billions of sales, the 6 largest brands in China, and China's largest clothing group, which has nearly 10000 stores, as an example: before the adoption of the heavy traditional PCPOS equipment and systems, the group used scattered dozens of retail systems.

Stores lack of digital operation support, unable to adapt to the demand for smart retailing.

After entering each other, we first upgraded the original dozens of retail systems through 1 sets of source DataForce. At the same time, we provided hundreds of API to achieve real-time docking with SAP and other systems. With the data center driving the process center, we concentrated on the management of nearly 10000 stores in real time to solve the endless business process problems.

In order to help it achieve mobile and fashion, it also introduced the ShopForce+ power StockForce+ FansForce.

Through the ShopForce, we realize the daily order of over ten million stores and centrally manage all online and offline promotion activities, and solve the functions of mobile cash register, stock view, stock taking, receipt and receipt, and report inquiry.

Assist store manager and shopping guide in daily store operation and store management.

Quality StockForce is using big data technology to optimize inventory problems. By accurately calculating the SKU of each store, it can reasonably match the goods and improve the turnover rate and sales volume of the brand stores in the group.

At the same time, numerous forces

Realize the real-time information interchange and rights sharing of all the brands of the bestseller group.

It also provides accurate recommendation and personalized service for members through obtaining accurate member portrait information, so as to achieve precise marketing of all members.

Through the interactive retail application product matrix, the group upgraded the brand upgrade under the full channel smart retailing mode, optimized the platform system, increased the number of members, innovated marketing methods, and increased the overall sales volume of all major brands so as to achieve the perfect pformation.

Under the background of smart retailing, the development trend of the industry has been gradually clear.

The way to break the future depends on whether enterprises can make full use of the Internet data operation, whether they can understand consumers through big data technology and formulate corresponding marketing strategies, seize the hearts of consumers, and win the important position of the market.

Therefore, redesigning and reconstructing the business form will be all possible for the enterprise to meet the future development of smart retailing.