May Tmall Men'S Wear Sales: Heng Yuan Xiang And Other Old Brands, Semir Double Decline

According to the data provided by Yun Guan big data, in May 1st -5 31, Tmall men's wear section, PLAYBOY Playboy ranked first in monthly sales of 348 million yuan, and UNIQLO ranked second in 142 million sales volume, Heng Yuan Xiang ranked third, and the Antarctic, Semir, seven wolves, Jeep jeep, Mark Ed Faye, Taiping bird and GXG ranked the fourth to tenth places.

Metersbonwe, Hai Lan's home, JACK&JONES, NIANJEEP, Slade, Tonlion, Tai Chi Lang, Chun Mu Wang, Ying Jun Lun, Zara are eleventh to twenty. As fast fashion giant Zara, sales of men's wear in Tmall this month are not ideal, only 23 million 390 thousand of sales. The flat price is fourth of the brand list, second only to the national brand nine shepherd king, GXG and Taiping bird.

(May Tmall top ten men's wear)

(May Tmall men's top eleven to twenty men's wear)

The third ranking Heng Yuan Xiang sells well, and indexes the brand, the T-shirt brand of men's clothing is indeed rich, the price of T-shirts is basically maintained at around 100 yuan, and the overall style is mature.

The fourth ranking southern style positioning is very similar to Heng Yuan Xiang, no matter the product style and price band. The data show that the price of the south pole is close to the 1/2 of Heng Yuan Xiang, the product price is low, and the two brands are well known in China. According to the current data, sales in May really performed well.

(May, the top five men's wear in Tmall)

In the top five brands of men's clothing sales, the sales volume and sales volume show that three brands of Playboy, Heng Yuan Xiang and the south pole are all very good, compared to the same period. The sales of UNIQLO sales decreased by 33.6%, but increased by 61% compared with the same period last year. The sales of Semir brand decreased by 24.8%, down 5.8% from the same period last year.

(May Tmall men's wear category sales top ten)

(May, the top three categories of Tmall men's wear were year-on-year).

From the overall perspective,

Casual pants and jeans are the top three, and jeans are not sold well.

Half of the basic unit price is maintained at less than 100 yuan, the overall consumption level of customers is still relatively low, and the top three categories have increased year-on-year, especially for men's casual pants category.