Duer A Dream Of UNIQLO Is Selling Well. Murakami Takashi Talked About This Cooperation With UT.

UNIQLO UT series has been selling fairly well over the past few years.

The latest case is the UT series of UNIQLO's collaboration with Murakami Takashi and Dora A dreams.

According to the data provided by UNIQLO, Murakami Takashi and Dora A dream and UNIQLO UT series were on the 25 day of May, and sold hundreds of thousands of products in the week, ranking first in the sales of UNIQLO products.

The duo A dream doll launched in the same period was sold out shortly after it was put on Tmall.

Takashi MURAKAMI

Murakami Takashi is a Japanese contemporary artist who is just like Yoshitomo Nara and the Weicheng Weicheng, advocating "childish". The style of her works is influenced by Japanese floating world painting and Kimda Iko, and her iconic works are sunflowers with smiles.

In this collaboration, UNIQLO printed Murakami Takashi's sunflower and Dora A dream on UT.

At the media conference in Shanghai yesterday afternoon, Murakami Takashi said that the cooperation with UNIQLO and Dora A dreams was actually led by the primary school.

In the past, Murakami Takashi worked with the primary school hall, Fuji F, and two two male production companies, and has held 2 duo A dream exhibition.

At the end of last year, Murakami Takashi also co authoring a total of 30 artists, including Ningawa Mika and Yoshitomo Nara, on the basis of Duo A dream. The exhibition was held at Tokyo's June wood forest museum.

Because the souvenirs sold by Murakami Takashi and duo A dream were good at that time, the primary school hall matched its cooperation with UNIQLO.

When he heard about this cooperation, Murakami Takashi said he thought of the successful cooperation between KAWS and UT, so he wanted to make similar cooperation with UNIQLO.

He said that such cooperation with 3 party companies is the easiest way to promote brand cooperation.

But this cooperation is a bit unexpected.

Murakami Takashi has always emphasized the commercial nature of art. Before that, he also worked with LV (cooperation 12 years), Vans, and brands and designers like Kanye West.

These cooperative brand oriented consumers are also closer to Murakami Takashi's definition of their consumers.

In the 2001 year of the art entrepreneurship theory, he said directly that "the customer of art is a very luxurious rich person", "money is the easiest axis to understand in the evaluation standard of art works."

The object of art that Murakami Takashi talked about is very different from that of mass production and 99 yuan UT.

Murakami Takashi's cooperation with LV

Murakami Takashi did not think this was a change, nor did he deviate from the art itself.

He told the curiosity Daily: "the original concept of UT is to import art.

Inside, so the high and low levels of art can just be an integration, compressed into a level.

It is also hard to ascertain whether Murakami Takashi's fans have driven the sales of this cooperative UT, after all, the image of Dora A dream may be more popular.

In order to sign up for the afternoon, UNIQLO returned to the thousands of Duo A dream dolls.

After the media conference, Murakami Takashi signed a signing sale in the flagship store of Huahai middle road in UNIQLO.

UNIQLO stores used duo A dream and Murakami Takashi's sunflower elements.

At the scene, there were 200 Murakami Takashi who signed up and were selected by micro-blog.

UNIQLO launched the event on micro-blog, with a total of 711 people participating.

Murakami Takashi meeting of Huahai Middle Road, UNIQLO

UNIQLO, under the operation of BAPE NIGO, the founder of Chao brand, originally focused on industrial production, but was low in price.

It has become a product line that pays more attention to cross-border cooperation, and has attracted more consumers.

Under his leadership, UT has achieved a series of cross-border cooperation with Disney, New York Museum of modern art, instant messaging tool LINE and KAWS.

UNIQLO is also preparing to continue to promote UT's cross-border cooperation this year. From the current UT's new frequency and cooperation brand, UNIQLO is trying to stagger the trend brands and collaborate with famous animations and games.

After the 6 Mickey month and the Mike Mills Mickey series, UNIQLO will follow up the new UT cooperation series with the weekly youth JUMP.