3 Kinds Of Promotional Routines That Stimulate Customers To Place Orders, So That Customers Can Not Hesitate To Place Orders.
When changing season, each
clothing
Businesses are starting to move up for promotion.
But looking at it, it is nothing more than a discount, a price reduction and a few old methods to buy.
How can we attract customers' attention by ingenuity?
Recommend several classic sales promotion cases:
Blind profit
Matsumoto Kiyo, the former mayor of Matsu City, Japan, is a flexible businessman.
When he ran the creative medicine bureau, he sold the plaster at a price of 200 yuan at 80 yuan.
Because the price of 80 yuan is too cheap, so the "creative medicine bureau" business flourishes day after day.
Because he disregards the sales plaster for losing money, though the sales volume of this kind of plaster is bigger and bigger, the deficit will not get higher and higher.
So where is the secret of his doing so?
It turned out that almost all of the people who came to buy the plaster bought some other medicines by the way, which of course was profitable.
Profits from other medicines not only make up for the loss of plasters, but also make an unprecedented surplus in the operation of the entire pharmacy.
This idea of "Ming Kui" makes the price of a commodity lower, while promoting other products not only attracts customers, but also greatly improves its popularity and reputation. It is really an idea of killing two birds with one stone.
One piece of goods
For businesses that buy new products, what attracts customers most is "new".
There is a Lyle market in Italy, which specializes in the sale of new products.
Some new products are selling well, many customers rush to buy and sell, do not rush to the market, and ask the market to purchase again. The answer is: sorry, this market is sold only for the first time.
Some customers do not understand this and tell others.
But from then on, customers here would like to buy it, never hesitate.
It is not hard to see that Lyle's "cut love" is a wonderful idea. It can give customers a strong impression that the products sold here are up to date; to buy the latest goods, they must visit the market.
This is really a new idea of "new".
Hit 90 percent off
It is common for businesses to discount auctions. People will never make a fuss.
But some people can create a "hit 90 percent off" marketing strategy.
It is a brilliant idea of killing new shoots with dead wood.
There is a gentleman's suit shop in Ginza, Tokyo, Japan.
This is the store that pioneered the "hit 90 percent off" sale, which has caused a sensation in Tokyo.
The merchandise sold at that time was "Japan GOOD".
The specific operation is this:
First set a discount sale time, the first day to play 10 percent off, second days to fight 20 percent off, third days fourth days to fight 30 percent off, fifth days sixth days to 40 percent off, seventh days eighth days to fight eighth, the days of the sky, the sky, the sky, the sky, the sky, the sky, the sky and the sky.
The business forecast is:
Because of the amazing marketing strategy, the early publicity will be very effective.
With curiosity, customers will swarm.
Of course, customers can choose the day of shopping during the discount sale. If you want to buy something at the cheapest price, you can buy it on the last two days, but what you want to buy is not necessarily left to the last two days.
The actual situation is:
There were not many guests on the first day. If they came, they would just have a look, and then they would leave.
From the third day, a group of people came to visit. When the fifth day was 40 percent off, the guests began to rush like the flood. After that, the guests were full, and of course, they could not buy 90 percent off.
So, are businesses losing money? You think, customers are rushing to buy goods that they like, and they will trigger a chain reaction.
Businesses use unique creativity to sell their products at 5 or 40 percent off.
"Fight 90 percent off" is only a psychological tactic. How can a businessman lose money?
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