The Twenty-Fifth Haining China Leather Expo Has Been Held To Create Fashion Tide City.

In from June 25th to 29th, the twenty-fifth Haining China Leather Expo was held at Haining Convention and Exhibition Center, Zhejiang.

Zhejiang provincial Party committee and provincial government will fashion The industry has been listed as one of the eight trillion industries supporting the economic development of the whole province. The Haining municipal government has also explicitly proposed that the three traditional industries including leather, warp knitting and home textiles should be built into a fashion industry with a scale of 100 billion in five years. Against this background, the fashion industry, including leather, is ushering in a new round of development opportunities. The Haining China Leather Fair is no longer confined to the "skin" article, but also further reflects the ambition and action of Haining leather industry to expand its fashion.

In from June 25th to 29th, the twenty-fifth Haining China Leather Expo was held at Haining Convention and Exhibition Center, Zhejiang. During the Expo, there were twenty-first "dermis logo Cup" China International Leather Fur Fashion Design Competition finals, 2018/19 China International leather fur clothing fashion trend release, the twenty-fifth Haining China Leather Expo and 2018 Haining China International Fashion Week Opening Ceremony, 2018 Haining China International leather fur fashion exhibition, 2018 Haining China International Fashion Week, 2018 China International Fashion Design Forum, 2018/19 autumn winter China leather fur design trend lecture and other activities.

The Expo was sponsored by the Zhejiang Provincial People's government, the China Council for the promotion of international trade, the China Light Industry Federation and the China Leather Association. It was supported by the China Apparel Association. It was hosted by the Zhejiang Council of the China Council for the promotion of international trade, the Jiaxing Municipal People's government and the Haining Municipal People's government. The Zhejiang Leather Industry Association, Haining exhibition management office and Haining leather industry provincial characteristic industrial design and demonstration base co operated.

It is understood that with the establishment of the Haining municipal government fashion With the promotion of the strategy of Haining and the comprehensive expansion of the leather fashion industry to the fashion industry, the Leather Fair will further upgrade to the practical, platform, fashion and fashion industries. It will fully display the elegant appearance of the leather industry and fashion industry, effectively build up platform for the enterprise, promote exchanges and cooperation, so as to promote the upgrading and resource integration of Haining leather industry, fashion industry and Haining Leather City in the new situation.

The new idea of industry: to create "fashion tide city" with big fashion.

A noteworthy change in this leather Expo is the renamed Haining China Leather Fur show, the Haining China International Leather Fur show. The Haining China Leather Fashion Week has been renamed the Haining China International Fashion week. The twenty-first "leather logo Cup" China International Fur leather fashion design competition has also increased the fashion group. This is exactly the embodiment of the Haining fashion industry's overall expansion and upgrading to the big fashion industry and the help to create "fashion tide city".

Among them, the exhibition area of Haining China International leather fur fashion exhibition has not only reached a record 60 thousand square meters, but also extended to various kinds of coat, such as overcoat, down coat, all kinds of Mashup products, cotton wear, knitted sweater, trousers, skirt, accessories and so on. From the United States, Italy, Turkey, Beijing, Shenzhen, Hongkong, Haining, Tong Erbao, Xinji, Tongxiang and other more than 300 leather, fur and fashion enterprises participated in the exhibition, including a full range of products, integrating designer resources and optimizing the supply chain system, selecting domestic original independent brands and designer works, and the number, brand and strength of enterprises reached a new high.

Fashion is undoubtedly the new highlight of this year's Haining China fashion week. Quite a few brands have integrated fashion elements on the basis of traditional leather and fur. It is reported that leather clothing is highly fashionable not only reflects the siphon effect of Haining as a leather industry base to the fashion industry, but also greatly enriches the product categories and levels of Haining fashion industry, and also raises the demand and level of the fashion industry in technology and fabrics.

For the fashion trend of Haining China Leather Expo this year, Zhang Yueming, chairman of Haining Leather City, said that the city's efforts to plan the development of fashion economy and fashion industry with a higher position and build Haining fashion tide City, and strive to become the first city of national fashion is the established policy of Haining Municipal Committee and municipal government. The expansion of big fashion is the established strategy of Haining leather fashion industry, and is also the common voice and action of the industry. Judging from the current situation of Leather Fair, this strategy has made gratifying progress under the unified arrangement and strong support of the municipal Party committee and municipal government.

"Thanks to the precipitation of leather and fashion industry over the years, Haining's expansion to big fashion is not simply overlaying fashion and leather goods, but more embodies in the integration and upgrading of fashion, which means that the fashion strategy of Haining can not only give play to its original advantages, but also create new advantages," said Zhang Yueming.

　 New exhibition: Haining fashion new coffee position
"There are many changes in the Leather Fair this year compared with the previous ones. One of the most striking points is that almost all of the activities have increased the word" international ". The reason for this is that because With the rising international status of Haining fashion industry, it is necessary to promote the expansion, upgrading and innovation of Haining fashion industry from a global perspective. Zhang Yueming, chairman of Haining Leather City, said.
The upgrading of Haining's fashion industry in the international fashion industry chain is reflected in quantity and quality.
After nearly 25 years of development, Haining China Leather City has 12 chain markets in 11 provinces (cities), with a total construction area of 3 million 490 thousand square meters. With over 1.1 000 excellent enterprises (brands) from home and abroad, they have settled in Haining leather city. The annual volume of passenger traffic and leather clothing trade account for more than 40% of the same industry in the whole country. Among the physical market across the country, leather and fur clothing from Haining or Haining leather city accounted for more than 60%.
It is noteworthy that in the 2018 autumn winter Milan Fashion Week held in February this year, Haining China Leather City Co renowned brand "Snow Leopard" and "Fei o" jointly realized the first show of Milan fashion week. This is also the first time that Haining fashion has officially entered the T stage of the four Fashion Week in the world. The "FASHION HAINING" element has been highly recognized by European fashion leaders and fashion media.
In March 12th, the "belt and road" international fur Culture Industry Summit Forum was held in Haining China Leather City. Nearly 20 industry leaders and industry leaders from 14 countries and regions from around the world and more than 300 industries from abroad and at home gathered in Haining. Li Yuzhong, chairman of the China Leather Association, who attended the meeting, called the "G20 summit" of the global fur industry.
The Milan fashion week release show and the "belt and road" international fur Culture Industry Summit Forum have enhanced the international influence and awareness of Haining's fashion. Its positive effects have also been reflected during the twenty-fifth Haining China Leather Expo.
The 2018 China International Fashion Design Forum, which was held in June 26th, is an international gathering. The Luca di ceasare, founder and chief designer of Di Cesare brand space design from Italy, DOMINIQUE SIMARD, executive director of Kangtai Nash fashion design training center from Canada, and Tsuen Fung, director of fashion commodity director of LAN Jing from Japan, delivered keynote speeches respectively and exchanged with more than 300 guests from home and abroad fashion design circles.
Italy's "designer home" is also officially signed on the forum to settle in Haining. Qian Juanping, executive director of Haining Leather City, and CLAUDIA, the designer's home of Italy, signed together. The deep cooperation between Italy fashion and Haining fashion has reached a new stage. According to the introduction, the "designer home" of Italy, which is located in Haining, will attract a large number of overseas famous designers to Haining Leather City, relying on the Haining fashion industry to create creative centers and design centers for China.
2018/19 China International leather fur clothing fashion trend released is fashionable European and American fan. This fashion show is made by Haining China Leather City and Zhejiang Natural Gift and North American fur auction house NAFA. The 60 sets of men's and women's fashion show are more conceptual, leading and forward-looking in terms of fabric selection, style design, process innovation and color utilization. The stitching between fur and fabric is designed by mash up and overlay. clothing More flexible and flexible, presenting different creativity and personality on the T platform, fully displaying the latest trend of international leather and fur.

New fashion: originality is an inexhaustible source of wealth.

The power of originality has always been an inexhaustible source of innovation for Haining China Leather Expo. Peter The meeting has become a bright spot.

Sponsored by China Leather Association, Haining Municipal People's government and Haining leather city of China hosted the twenty-first China leather fur fashion design competition, specially set up a fashion group. Besides winning high prizes, the winners of the competition will also get support in Haining's pioneering business offices, marketing promotion, upstream and downstream docking.

It is reported that the main target of the competition is domestic and foreign leather, fur and fashion manufacturers designers, independent designers and clothing design colleges and students and teachers and students. The preliminaries were divided into three major divisions, namely, Haining, Tong Er Bao and Chengdu. 28 leather fur works and 9 fashion works were selected for the finals through the preliminary competition in early February. The last WeChat voting was held in the early stage of the finals, and was held in Haining in June 25th.

The 2018 China International Fashion Design Forum, jointly sponsored by China Garment Association and Haining Municipal People's government and hosted by Haining leather city of China, brings together experts and scholars from famous design platforms, design industries and related institutions at home and abroad. With the theme of "design driven", through sharing platform construction, sharing of ideas and ideas, exchanging design methods and inspiring experience, from model innovation to practice, drawing on successful experience, we explore the design ecological industry chain relying on Haining fashion industry. The forum not only invited leaders from relevant state, provincial and municipal governments and other relevant leaders and national and local industry associations to attend, but also attracted more than 300 participants, including design institutes, design studios, platform leaders and designers, OEM, ODM quality manufacturing enterprises and brand enterprises, fashion buyers, integrated shopkeepers, and related fashion and industry media representatives.

Reporters learned that with the impetus of the original trend, the number of original designers participating in this Leather Fair has increased significantly than before. This undoubtedly reflects Haining. fashion Industry's great attraction for original talents. Behind this phenomenon is the increasing strength of the original power of Haining fashion industry in recent years. Since 2011, Haining China Leather City has been identified as the first batch of characteristic industrial design and demonstration base by the provincial government. Now it has entered more than 140 design enterprises (centers) and plate making studios, with 782 full-time workers engaged in industrial design. So far, the base has trained 2 provincial-level excellent industrial design enterprises, 16 Jiaxing and Haining Municipal Industrial Design Enterprises (centers), and 75 authorized patents. From 1 to May this year, the income of industrial design services was 61 million 370 thousand yuan, and the output value of industrial design spanformation reached 8 hundred million.

"Next, Haining leather city will focus on the construction of China's high-end autumn and winter fashion capital, further strengthen international cooperation, lay a solid foundation for the line, expand the space online, strive to realize the optimization and efficiency of factor allocation, and make Haining Leather City as a comprehensive industrial innovation service complex with strong creativity, high international standards and high-quality talents." Zhang Yueming said so.