Designer Brand Luxuries Temple Library Xemotionallyunavailable Joint Limited Sales

The first application of block chain technology in Temple library is the first chain of luxury consortium in the industry. The monastery has become the first enterprise in the field of luxury to launch a block chain to achieve business.

In June 30th, Edison Chan and many trends Icon came to Shanghai to open the new joint press conference of the X Emotionally Unavailable brand.

The joint limited sale is the first platform crossing of KB LEE, the main brand of Emotionally Unavailable (short for EU). The cooperation will launch six limited joint products around the "vague" concept of creativity, which will be officially launched in early July.

The first application of block chain technology in Temple library is the first chain of luxury consortium in the industry. The monastery has become the first enterprise in the field of luxury to launch a block chain to achieve business.

CGO champion of Si Gu group and Edison Chan display joint products

Emotionally Unavailable is an experimental trend brand established by famous designer KB LEE in 2013. Its brand positioning is "new age punk rock". It has cooperated with many famous international brands and artists.

The joint monastery Limited launched a limited number of products, Edison Chan himself also personally to share with you the design concept.

Edison Chan interprets the concept of "vague" design

Edison Chan introduced that the joint design with the temple library was inspired by his "vague" memory when he saw VCD in Hongkong earlier, and presented the "blurred" visual effect of the filter, and also expressed the release of emotion from the young people at the moment.

Because all the emotions that bring you will be magnified, through the blurred visual effects to reproduce the confusion that young people will feel in their lives and lives, highlighting the emotional characteristics of young people who are amplified in love and life.

The concept of "Vagueness" is a manifestation of contemporary youth's attitude towards life. The millennial generation also has its own unique cognition of the world.

In their view, the world is no longer black or white, but diverse, varied and tolerant. The original boundary is blurred with the changes of the times.

As luxury goods and tide cards, different fields are merging and interacting.

This joint product magnified this "fuzzy" concept in pixel form, presenting another attitude towards life, so that everyone can feel the beauty of the world with heart.

Based on this understanding, the two sides have brought a whole new series of products to this theme.

Edison Chan also said that cooperation with temple library is that consumers in China can buy genuine EU products from regular channels.

This joint product has launched 6 restricted products - the tribute to the famous American Rapper - Kendrick Lamar song "Humble".

"For inspiration," sit down, be modest "attitude tee"; represent the want tee that will be confused in the present youth in emotion; T-shirt, Hoodie and logo hat built around EU classic logo.

The classic graphic printing is magnified in the form of pixel pallet, and the cotton fabric is selected to create the street style.

Luxury trend, designer brand luxury

"Emotionally Unavailable is a landmark new leader in the international tide brand area. The temple library is the largest boutique living platform in Asia. The cross border cooperation between the two will bring new inspiration and driving force to the future high-end fashion industry."

The chief growth officer of Siji group, the champion, held great expectations for the cooperation at this press conference. He believes that "luxury goods are moving towards the trend of the moment, and the designer brand is realizing luxury.

We have seen recently that these very famous luxury brands including LV, GUCCI, Balenciaga and Burberry have incorporated many elements of fashion in their design. On the other hand, the original designer brand has reached the standard of luxury in many respects because of its uniqueness and rarity, so fashion itself has no definite boundaries. This is a new trend.

CGO of the temple Library Group

The cross border cooperation between temple library and Emotionally Unavailable is also intended to integrate more fashion elements. In the past design of Edison Chan, we can see the application of a large number of traditional Chinese cultural elements. Edison Chan is not only one of the most representative trend culture promoters in China, but also a very good designer and artist. His brand of single product has been sought after by many people at home and abroad.

Ren Qi said that temple library has always attached great importance to the development of original designer brand. In 2015, the global designer brand cooperation program was launched. Through the strategic cooperation with TOP100, ontimeshow and other designers Union, more than 1000 designers have been stationed at home and abroad.

Temple store mall has a designer channel, vigorously support the development of young designers, provide production, operation, promotion, sales of the whole industry chain services, China also has many young designers, they design products are also excellent, temple library to put these good original design, products to the world.

Application of block chaining technology to establish traceability information for the first time

In this cooperation, the first application of block chain technology in Temple library is the first chain of luxury consortium in the industry. The temple library has also become the first enterprise in the field of luxury to launch a block chain to achieve business.

Relying on the strong identification ability and anti-counterfeiting technology of the temple library, after the identification of the goods plus the temple library anti-counterfeiting technology, the genuine anti-counterfeiting traceability information is uploaded to the block chain store. With the technology of block chain, centralization, non tampering, and traceability characteristics, the goods on each chain have a unique ID, and the goods can be completely eliminated by using the secret code and the secret code double security. Users can inquire into the commodity anti-counterfeiting traceability information through the temple library APP scanning code.

Site demonstration of block chain technology in Temple Reservoir Area

As the first luxury alliance chain in the industry, there are several nodes in the temple library, which are mainly distributed in various regional stores and warehouses. In the future, there will be more partners in the industry as nodes.

At the same time, the temple library will also open access to commodity information and enquiries to partners with luxury identification qualifications and corresponding anti-counterfeiting technologies.

Anti-counterfeiting traceability information

Temple library has been insisting on 100% genuine products. It has adopted two models, namely, brand name sign and overseas direct mining, and has the largest luxury appraisal center in Asia, and has developed a series of accreditation technologies approved by the state and industry authorities. Each product will undergo 2-3 cross certification to ensure that every item sold is genuine.

The use of block chain technology further safeguards the rights and interests of consumers, and is also a complex electricity supplier.

A new industry standard has been set up so that there is no place for fakes to escape.

Next, the temple library will apply this technology to more products, especially the more expensive luxury goods.

707 Temple library 10th anniversary, big promotion tribute 1800+ million users

"Temple library as a fine life platform, to become a magnetic field to absorb and accommodate the beautiful things in the world, to make the most solid bridge between refined brands and quality consumers", said the champion.

Beginning in April this year, the monastery issued a brand new slogan, "to give you the whole world's beauty". Based on the "luxury electric business", the temple library began to focus on building every aspect of fine life.

And this time, Edison Chan joined hands to create cross-border fashion.

The beginning of the field and the field of domestic original design.

This joint issue with Emotionally Unavailable Unavailable is the first bullet for temple users.

Temple library 10th anniversary, from fashion brand fashion originating, polymerization XUANPRIVE33, X, Qingshan Zhou equality original designer brand, let Temple library into more dynamic design language.

At the same time, the strategic layout of the temple's continuous fine life has opened up a new retail channel for these original designers, especially for domestic fashion.

It has opened up a new platform for exploring new designers and interdisciplinary fields.

In addition, the temple library 10th anniversary presented a "temple library X" thematic plan. "X" represented the temple library 10th anniversary. It also represented the connection between the temple library and the brand. In the first half of the year, the temple library has launched a series of "joint cross-border activities" with Parkson, Kaiser tourism, the first creation of OLE, the first automobile, the baoreli Jia, the Chu orange manor and other brands, showing the driving force and influence of the temple Library in the overall quality of life.

On the 10th anniversary ceremony, the membership service of temple library has been further upgraded.

In June, the temple library introduced concierge service to provide a more personalized and professional experience for the high-end members of the temple library.

707 big promotion, on the feedback to the new and old members, the temple library launched the theme activity of "integral purchase, purchase, purchase and sale of call" themed activities, 10th anniversary gift boxes, spike price spike, member overseas merchandise return tax and other forms of activities will be on the stage, hoping to bring the experience of shopping for high-quality products to members.