31St Degree Two Quarter Main Brand Performance Low Double Growth

The retail sales in the two quarter increased slightly.

Recently, the 31st Degree International Limited released the two quarter business bulletin that the 31st degree main brand product increased by a high percentage per unit over the same period last year. The brand size of the 31st degree children's clothing has a double-digit percentage increase compared with the same period last year. The retail performance of ONE WAY has a high single digit growth compared with the same period last year.

In order to speed up the development of its brand business, in May this year, the 360 degree children's clothing brand signed an agreement with universal painting (Shanghai) trade. The two sides will cooperate to launch a series of children's clothing series, which will be launched around the theme of DreamWorks Animation and Jurassic world film series. clothing , shoes A variety of children's clothing products including school bags and school bags are listed on the 31st degree children's wear brand shop and shop.

Data show that as of December 31, 2017, the operating income of the company was 5 billion 158 million yuan, up 2.7% from the same period last year, and gross profit was 2 billion 156 million yuan, an increase of 2.2% compared with the same period last year. The profit attributable to shareholders was 457 million yuan, an increase of 13.42% over the same period last year. Among them, sales of footwear products reached 44.7% of total revenue; clothing sales accounted for 38.5%; children's clothing business accounted for 13.8% of total revenue.

Although the growth rate of 2017 has maintained a growth trend, it is difficult to conceal the embarrassing situation. By the end of 2017, the total number of retail outlets in China was 5808, a decrease of 549 from 6357 in 2016. Not only the number of outlets has increased, but also the layout of the store has been relegated to the lower tier cities. According to statistics, about 73.5% of the stores are located in three or less cities in China, accounting for 8.3% of the first tier cities and 18.2% of the second tier cities.

In addition, in June this year, 360 degrees had fallen into public opinion. GMT, a short selling agency, issued a report alleging that many sports brands in China were Swindlers Company. In June 15th, 31st degree issued a clarification announcement that the adverse allegations and inferences and conclusions contained in the report were incorrect and misleading.