Supreme NYC Actually Has A "Legal" Shanzhai Store In Shenzhen.

People who are concerned about the trend of information may have heard an explosion message: Chao brand Supreme has a physical store in Shenzhen.

However, if we explore it again, we may get angry immediately to the explosion, because the so-called brand store sells in fact are Shanzhai goods, although it is from the brand logo design, to the shop decoration, to the products, it looks fake, and it is worth mentioning that, according to the media, "this trend is called" all right, "this is a legal compliance shop that can stand up for deep digging.

Let's take a look at this store's magical manipulation.

First, the brand name. The owner of this store skillfully used the word combination of Supreme NYC to avoid the genuine Supreme crash.

Then, LOGO, Supreme NYC retained the design of the Supreme red bottom white character, and added a small circle at the top right-hand corner, which was considered to be a trademark logo, which was designed to be the appearance of NYC.

Then, the combination of the new name and the new LOGO was packaged for industrial and commercial registration and protected by the law.

Perhaps you think of another event that has triggered the trend of industry concern - the Supreme joint event, which is self guided.

Search news pictures will find that the Supreme brand that appeared at that time also has NYC's corner mark.

In fact, such a story itself is nothing special.

Overseas

Spain has also seen a "Supreme" store that only sells imitation products, but the store did not spend more time on name and trade mark to avoid some legal risks. Instead, it just openly copied the original version.

Look at China

Earlier, there was a mutual prosecution between Air Jordan and "Jordan". In the end, the trademark dispute ended with "Jordan" victory. Recently, there are some cases in which Wenzhou's "Yeezy store" has been reported legally registered and used trademark.

The reality of global consumers' pursuit of fashion products and different degrees of cognitive progress of brands has given them room for survival and development at the commercial level.

Taking the Chinese market as an example, China's independent trademark protection system has also left the "trademark occupying" speculator an opportunity.

This is why the relevant departments of the state have launched relevant laws and regulations to protect the rights and interests of famous trademarks in recent years.

But in addition to changing the situation from top to bottom to make such a profit, more changes need to be initiated from the merchant side and the consumer side.

After all, the market is the theme, and what the buyers and sellers do and how to do it determines whether there will be similar chaos in the market.