Hai Lan'S Family Officially Entered The US Regiment Takeaway "Clothes + Takeaway" "One Hour Speed Up".

In July 23rd, the family of Hai Lan officially announced the takeover of the US group, which will be taken by the US group takeaway to the next store of the Hai Lan home line. It will be delivered within an hour, and promises that the retail price will be homogeneous.

It is reported that earlier this year, Hai Lan's home has been put into public comment, and a portal called "Hai Lan home brand Museum" has been opened on the service page. It can view the information of the next store and purchase related products directly in the page.

The official takeover of the US regiment is another major move after its entry into the public comment.

According to the official micro signal of Hai Lan's home, the new retail mode of "American group takeaway x Hai Lan home" will unlock the new men's fashion lifestyle, create mobile men's wardrobe, solve users' emergency needs and dress embarrassment, and help men cope with unexpected situations in some clothes.

More "one hour speed up" to let the situation quickly lifted, "Lin update private stylist" exclusive services, "precise positioning, on call", "multi class and many occasions perfect response", "nearly 5 thousand stores, intensive coverage" and "convenient replacement, worry back" six takeaway service attributes.

Hai Lan's home said that consumers could only pay directly if they open the US group take away, search for "Hai Lan home", choose nearby stores, and the riders of the US group will take the goods to the stores and deliver them to the users within one hour.

If it is not satisfied, it also supports seven days' no reason to return the goods. If the tag is intact and does not affect the two sale, it can directly exchange the same price goods to the offline stores. If the conditions of return are satisfied, the company can apply for immediate returns and send the goods to the headquarters of Hai Lan home. If the quality problem is returned, the delivery fee will be borne by the consumers.

After opening the US group takeaway and searching for the sea Lan's home, the platform will recommend some of your recent Hai Lan home stores.

We randomly entered one of the stores and chose a commodity. The purchase page showed that the delivery cost was 20 yuan, and the distribution cost needed 5.1 yuan.

Notice that Hai Lan's home is currently on sale at the US regiment.

There are fewer kinds of flagship stores than Tmall's official website, but the price of clothing is the same.

Due to the short test time of the business, there were fewer comments on the takeaway group, but there were still some users who said they were good at drying out pictures.

Hai Lan's home can help us improve the sales performance of the stores by using more than 500 thousand active riders and 250 million of the number of users, and enhance the user experience; on the other hand, the US group can also expand its business and improve its business chain with this new mode.

The cooperation with Hai Lan's home has opened a precedent for taking out and distributing garments.

In fact, the US group review has been trying to expand more categories and distribute low-frequency consumer products.

In July 18th, the US group commented formally launched the US group flash buying business, covering supermarkets, convenience, fresh fruits and vegetables, flowers and green plants, and so on. 30 minutes to deliver door-to-door, 24 hours without interruption delivery.

Of course, for the US mission, this cooperation with Hai Lan's home is still a strategic test.

If this road can really get through, there will be more strategic opportunities.

In addition to lunch and dinner peak, we can make full use of the spare time of the US takeaway knights, to make value-added services, or to increase their income.

As for Hai Lan's home, it is time to think about how to better achieve the order coordination between the entity store and the US takeaway team.

How to ensure that

1 hours to the customer's hand, not suitable, can also be returned and other after-sales problems.

According to the analysis of people in the industry, selling support for clothing stores under the takeaway platform is logically feasible, but the nature of reviews and takeout is not quite the same. Reviews are done in the form of advertisements. Takeaway is more O2O, and the cost of clothing delivery also needs to be assessed.

However, selling clothes on the takeaway platform is always strange.

As consumers, will you really buy it? The success of this model is still to be verified by time.