Semir Combined With Ouyang And Nana, The First Celebrity Joint Female Bag And Vip.Com Deep Cooperation
Previous emphasis has been placed on the layout of children's wear market.
Semir
Began to enter the field of new products.
Recently, Semir Union Actress Oyang Nana launched a series of XOONOOX products in vip.com mall.
Zhang Peiying, an honorary consultant of China luxury alliance, thinks that
Women's bag Market
The prospect is huge and the market is relatively stable, but it is not easy to be bigger and stronger.
Reporters noted that at present, Semir's online bags include Todt bag, bucket bag, Kylie bag, dumpling bag, shell bag and so on, and the price is between 50-300 yuan.
It is understood that the XOONOOX women's bag products will serve as the focus of vip.com's promotion. They will be displayed on vip.com App's home page for new products, KA (key customers) brand support resources and CRM (Customer Relationship Management) precise crowd matching and accurate targeting.
According to the company's data, there are 7 days on sale of women's bags, with sales exceeding one million yuan.
Zhang Peiying thinks, for
clothing
For enterprises, the market of women's bags is easy to cut in, but it is not easy to be bigger and stronger.
Judging from the current data, Semir launched a package of women's products in vip.com just to test the water behavior. The performance on line for 7 days is also more general. In addition, Semir is only offering low-end female bag category at this stage.
industry
In the future, we need to increase product categories and make reasonable pricing to occupy the market.
In addition to bags, Semir has also developed four other new products, including Semir shoes, Semir underwear and Semir home textiles.
2017 fiscal year, Semir
Children's clothing
Operating income accounted for 52.56%, for the first time exceeded the proportion of casual wear.
- Related reading
La Natsu Bell'S Right To Withdraw Online Operation Is Called Strategic Development Needs
|
Annual Sponsorship Fee Doubled To 50 Million Pounds. Manchester City Bid Farewell To Nike For PUMA.
|
- I want to break the news. | C Card Punching, Interesting Adventure, Will Release Your Pressure Here.
- Female house | Practical Tips, Three Tips For Choosing Fiber Laser Marking Machine.
- Fabric accessories | Nantong Established Stock Industry Association
- Fabric accessories | The Eighteenth Dalang Weaving Conference Was Held In November.
- Fabric accessories | Nanfang Shares (600250): To Buy Qinhuai Scenery And Storm
- I want to break the news. | Shenzhen Fashion Exhibition Opens YOSAR Theme Pavilion For Exploring The Future
- Company news | Hongxing Erke Responded To "Chopping Orders": Compensation For Normal Consumers 50 Yuan Coupons.
- Company news | A Pair Of Broken Pants Is Sold For 150 Thousand! Levi's Jeans Are Turning Over.
- Men's district | When Men Are 40, They Don't Wear Earth Shirts. Now They Are Short Sleeved Polo Shirts.
- Fabric accessories | Fast Sales Will Reduce 85% Disposable Plastic Products
- Tanabata Approaching A New Battleground For Luxury Brand Marketing
- RMB Devaluation Mainland Tourists Gather To Fly To Hongkong To Buy Luxury Brands
- Cloth Boss Collective Crazy: Raw Materials Rose To No Friends! We Can Not Stop.
- Revenue 586 Million Yuan, Ruyi Group Net Profit In The First Half Increased By 49.29%
- How To Become The First Brand In The Industry? Semir'S Children'S Wear Brand, Barbara, Has Broken Billions Of Revenue.
- Long Hair Weaving Brings You Closer To "Summer Weaving City".
- Everlane'S "Anti Routine" Moves In Front Of Many Fashion Scandals.
- The Cooperation Between Shirts And Electrical Appliances Is Very Interesting.
- Prada, Nike And Zara Should Be Alert To The New Tricks Of Consumers.
- La Natsu Bell'S Right To Withdraw Online Operation Is Called Strategic Development Needs