Using A Conference To Talk About The Spirit Of New Craftsmen

In August 5th, Beijing Diaoyutai, bird talk and cicada, a conference was held, not only showing fashion trends and customizing new products, but also calling for the "new craftsman spirit" in the whole Chinese custom fashion industry.

The spirit of the new craftsman is to concentrate on one thing well.

In the past hundred years, the French high fashion fashion, the British suits and the three-dimensional cutting of Italy have been regarded as the top representatives of the fashion craftsman spirit. Looking at the top four fashion week in the world, the most popular fashions brand In particular, custom brand is not only based on exquisite craftsmanship, but also dominates the global mainstream fashion discourse with an influential cultural connotation.

In the East, after decades of rapid development, the efficient and complete supply chain system of China's fashion industry has occupied a pivotal position in the global industrial chain. Today, China's fashion industry is also deeply embedded in the global market with technology, fashion and green, and is climbing the new fashion peak. Then, as a deep-seated factor in the rise of the industry, how should the Oriental dress culture break through?

"The Chinese custom industry needs the new craftsmen spirit, concentrate on making the custom, using the needle to support the Chinese fashion confidence, life confidence and cultural confidence." In August 5th, Long Qingxiang's 2019 fashion trend and custom new product conference held in Beijing, Long Qingxiang. Clothes & Accessories Li Yanyan, President of the limited company, has spoken out a lot about the Chinese local custom brand.

In fact, the rise of Oriental dress culture and the establishment of Chinese fashion discourse should not stop in the form of overseas show, nor is it just the exquisite presentation of traditional techniques, but also in the self expression of the fine traditional culture of our nation. At the recent conference, Long Qingxiang used a series of new products to convey the cultural heritage of the Chinese nation for five thousand years, blending the essence of modern and classical.

As one of the few "hundreds of years old" in the Chinese clothing industry, which has hundreds of years of family clothing history, Yuan's clothing in the history of Longqing Xiang is famous for its exquisite official costume and cutting skills, and uses the folk crafts and materials that are hard to see, such as embroidered gold and brocade. Suit The production techniques, inherited from the ancestral home, inherited and carried forward the spirit of Yuanshi clothing, and its skills have been included in the intangible cultural heritage protection project in Dongcheng District, Beijing. With the help of this conference, Long Qingxiang not only told the guests and the industry a lot about the "new craftsman spirit" of customized fashion, but also enhanced the brand image and product design, showing a vision of Orient brand becoming more internationalized.

The rise of middle class consumption calls for aesthetic local regression.

At present, China is an era of middle class consumption and rising. How do we deduce the spirit of "new craftsman" for customized brands like Long Qingxiang?

In this conference, the series of products with the theme of "Zhen Xi" has absorbed the emotional elements in Chinese traditional culture, and implanted the essence of Royal elements, which embodies the color of brand inheritance and combines the current fashion front product features, showing the collision between traditional art and contemporary fashion.

Today's middle class consumer market is willing to pay for good services, good performance and good technology. Behind this round of consumption upgrades, it is the demand for the product quality update iteration and the local regression of the design aesthetic. In Longqing Xiang's series of products, the elements of the jade seal run through it, representing the Chinese culture of riches, greatness and wisdom. The beauty of the millennium is the unique culture and strength of China. All of these coincides with today's consumers' pursuit of aesthetics and culture.

The so-called "new craftsman spirit" is a manifestation of new technology, new design and new lifestyle. Therefore, in a custom-made brand such as Long Qingxiang, not only the style of business dress is introduced, but also the design elements with higher practicability and new expression techniques are added. In addition, the retro style and movement elements are also integrated into the traditional style, adding fresh urban style to traditional formal clothes, drawing a more youthful fashion, introverted and unique.

This new product is also recognized by VIP customers at the conference site: "Long Qingxiang's new product conference is not only fashionable, but also innovative. It is very consistent with our current lifestyle, especially for some important occasions."

Ingenuity core, hundred years of inheritance has not changed.

Beyond the new design, new aesthetics and new life, the spirit of the new craftsmen is "concentrates on one thing" and emphasizes concentration and perseverance. 　

Just like the custom tailored by Centennial customization, the spirit of new craftsmen today emphasizes individuality and individuality. Everyone in the world is unique in body shape. The standard version of clothing can not show the subtle changes of human body. Tailored to make each garment have its own characteristics, the wearer can feel the unique temperament from it. Long Qingxiang has been insisting on the single board, the single board and the single order, and each suit has eight processes, namely, the definite fabric, the definite style, the plate making, the cutting, the making, the sample, the way finishing and the picking. It adopts 406 processes, and a large number of processes are made by hand. At this Longqing Xiang conference, guests were more customised in the display area, and they felt the exquisite customization process at close range.

It can be said that in the history of the development of customization in the past century, the custom fashions which are full of craftsmen's spirit bring people not only a unique and exquisite garment in the world, but also an improvement of the wearing experience and recognition of the inner self. In fact, Long Qingxiang is full of Chinese traditional culture. Longqing store has a special open volume area. In the mahogany wardrobe, various versions of semi finished products are displayed, and professional professional teachers who smile gracefully are waiting for the arrival of customers.

With the technological revolution, the rise of the middle class and the upgrading of consumption, the spirit of craftsmen has been superimposed by multiple factors. Under the "new" appearance, the Chinese local custom brand represented by Long Qingxiang is interpreting the spirit of customization in this new era with constant core of ingenuity and humanistic brand connotation.

The future of Oriental dress culture can be expected.