Character Chiu YV: Do It All Your Life.

Mention vice president of China clothing association.

Chairman Qiu Yafu, many people would say he is an entrepreneur.

And he himself said so...

Textile plot of an old wool man

In 1985, Qiu yah graduated from the wool textile specialty of Xi'an Polytechnic University.

Speaking of the experience of going to school from a factory at that time, Qiu Yafu recalled: I am 17 years old as an apprentice in wool mill, 19 years old as a workshop director, and 24 years old to his alma mater, that is, the northwest Textile Institute of wool spinning professional study. At that time, the western textile wool textile specialty is the strongest in the country.

Qiu Yafu said, "I thought spinning was spinning, weaving and making clothes. It was a common processing and manufacturing industry. But during the study of Western spinning, in textile laboratory, I knew that those fabrics and machines used to be viewed by microscope, and with fluorescent lighting, were loaded with so many interesting techniques and technology.

In particular, listening to Yao Mu's textile materials and textile instruments has expanded my vision of textiles.

It is a system engineering and a comprehensive industry. It is determined that I will continue to work hard in this industry.

In 1997, there was a serious surplus of wool textile products throughout the country, and the products were not competitive enough to solve the problem of staff eating. Faced with the harsh reality, Qiu Yafu was very determined: we must reform.

Just took over.

He took his team to Italy and found that textile could be a very profitable and high-end industry.

He said: "after the investigation, I was shocked and more discouraged. I thought," how is it possible to catch up? "After seeing the gap, we extended the inspection time. After coming back, we combed hundreds of gaps.

At that time, I put forward a loud slogan -- from ten years to twenty years, to create world-class brand and become an international first-class enterprise.

At that time, when the idea was put forward, it was regarded as a joke in the industry. Everyone felt that I was a big boast.

"At that time, all aspects of pressure were great, so we began to work hard.

Raw materials, equipment, technology, capital and talents are everywhere.

But we stick to it.

I say to you that we are born for textiles. We do this for the rest of our lives.

Adhering to, through a series of innovation, less than three years, so as to produce fabrics to meet international standards.

Qiu Yafu went to Italy exhibitors with ecstasy. The exhibition was a success.

Qiu Yafu said, "we have been biting our target for twenty years.

In 2009, we worked with Wuhan Textile University and Xi'an Polytechnic University to complete a composite spinning technology, "Ruyi spinning", which fills the gap of the world. It indicates that China's textile industry is leading the international top level in terms of spinning technology and fabric technology, which is a reward for sticking to it.

The finest yarn and thinnest in the world today.

They are all in China.

Ruyi has achieved internationalization five years ahead of schedule.

Photo: Ruyi provides users with all directional customization.

Qiu Yafu said: "today, high-end market share has ranked first in China.

In 2017, among the top 100 luxury goods companies in the world, the three Chinese companies are the only Chinese enterprises.

At present, Ruyi is the world's largest intellectual + Internet textile enterprise, and is in the leading global level in the textile manufacturing industry.

In the new smart factory of Ruyi group, no one can see the shadow, only the machine is running without stopping.

The number of workers in Wan Wan dropped from 400 of the old textile mill to 150, and now it is 15 or less.

Only a few workers, riding on a balance car, worked while listening to the song.

What is more subversive is that with the help of the industrial Internet, Ruyi can provide users with

All customization of clothing.

The function of enterprises is pformed into intelligent service type, and the high-end positioning strategy is achieved by means of science and technology.

Ruyi's current pformation goal is to develop fashion brands on the basis of technology based textile technology.

In ten to twenty years, it has become a world-renowned, 100 billion scale textile based on technology.

The industry will enter the top ten in the global luxury fashion group (including LV, Armani, Hermes, etc.).

Qiu Yafu said: "Ruyi has already done so. We are carrying out a series of pnational brand mergers and acquisitions in the world (including Japan, Italy, Germany, Britain, France). Our company has 39 brands, and the sales of clothing brands exceed 20 billion.

The dual competitive mode of brand competition.

We are very confident that we can achieve our goals.

Photo: Chiu Yat Fu signed an agreement in Paris

Photo: Ruyi's acquisition of Bally

Photo: Qiu Yafu visits Ruyi life aesthetics fashion exhibition

Photo: Qiu Yafu visits Ruyi life aesthetics fashion exhibition

Qiu Yafu said that Ruyi's corporate culture is rooted in the hometown of Kong Meng. Shandong people are as generous as Lao Shan, but lack of innovation and competition consciousness, lack of urgency and longing for ease of life.

As an entrepreneur, Qiu Yafu, the biggest challenge in his work is how to liberate people's minds and turn people's minds around.

Qiu Yafu felt that this was the most difficult thing, but he was unswerving: to be an enterprise, to be the first, to solve the people's most important, is the biggest challenge to the entrepreneurs.

He said: the most rare thing in the world is not capital, not profit, or even talent, but the value recognition of common people after their minds are interlinked.

Ruyi's corporate culture emphasizes a word of "Virtue". It adheres to the spiritual pursuit of "virtue bearing quality, competitive excellence" and condenses the common destiny community with common values.

"What can I do and what I can do well?" is Qiu Yafu's question in the development of enterprises.

"We are born for textiles, and we do such a thing in our lifetime" is Qiu Yafu's original intention of sticking to textile and innovation.