In The First Half Of The Year, The National Retail Sales Reached 4 Trillion And 100 Billion.

"Since the beginning of this year, China's economy has been improving steadily. Retail Sales grew steadily, business efficiency continued to improve, the pace of innovation and transformation accelerated, cross-border integration continued to deepen, new formats and new scenes continued to emerge. The summit of the Ministry of Commerce spokesman said at a press conference recently held by the Ministry of Commerce.

In the first half of the year, the retail market is bright. How to view the current economic situation?

China's retail industry in the first half of 2018 market The scale grew steadily, and the retail sales volume reached 16 trillion and 100 billion yuan, an increase of 9.3% over the same period last year. The sales volume of 2400 typical retail businesses of the Ministry of Commerce increased by 4.6% compared with the same period last year, and the rate of increase was 0.5 percentage points faster than that of the same period last year.

The trend of collaborative development is remarkable.

Retail business in the first half year market According to the characteristics, the coordinated development trend of formats is becoming increasingly significant. The peak pointed out that in the first half of the year, sales of convenience stores, supermarkets, large supermarkets and department stores increased by 8%, 4%, 3.8% and 2.3%, respectively, and the growth rate increased by 0.8, 0.4, 0.4 and 1.1 percentage points respectively.

At present, the vigorous development of e-commerce promotes the accelerated integration of online and offline sales, and the proportion of physical goods online retailing continues to increase. According to the data released by the Ministry of Commerce, the online retail sales of physical commodities increased by 29.8% from 1 to June this year, up 1.2 percentage points from the same period last year, accounting for 17.4% of the total retail sales of social consumer goods, representing a 3.6 percentage point increase over the same period last year. According to the data of the State Post Office, the volume of express business in the first half of the year is expected to reach 22 billion 80 million, exceeding the volume of express business in 2015, and the cumulative revenue of express delivery is expected to reach 274 billion 500 million yuan, up 25.8% over the same period last year.

"You can see that. Retail Business efficiency continues to improve. " Peak pointed out that the typical retail business of the Ministry of commerce business revenue grew 3.8% over the same period, the growth rate is 0.7 percentage points higher than the main business cost. Total profit Net profit increased by 5.9% and 5.3% respectively over the same period last year.

Upgrading and upgrading of retail consumption

According to the summit, in the first half of the year, China's retail enterprises took the initiative to adapt to the upgrading of consumption, and strive to improve the quality and efficiency of supply. There were 4 main aspects: first, the development of quality retailing, and the return of enterprises to the essence of retail through transformation, quality and service. The two is to develop cross border retail, aiming at different consumer groups to create scenes, enrich content and enhance experience. Three is to develop smart retailing and enhance shopping experience. The four is to develop green retail and boost circular development, and the concept of green development is deeply rooted in the hearts of the people.

"The Ministry of Commerce will take effective measures to actively promote the retail enterprises to adapt to changes in consumer demand voluntarily, accelerate innovation and transformation, promote consumption upgrading, and continuously enhance people's sense of acquisition and happiness." Peak points out.

With the increase of residents' consumption level, residents' consumption is more focused on the pursuit of quality. In the first half of this year, sales of upgrading and upgrading products are increasing steadily. The sales volume of cosmetics, daily necessities, household appliances and communications equipment in the above units increased by 14.2%, 12.6%, 10.6% and 10.6%, respectively, up 2.9, 3.6, 0.2 and 0.5 percentage points respectively over the same period last year. The sales value of the 5000 key enterprises monitored by the Ministry of Commerce in the first half of the year was 8.8, 5.2 and 3.5 percentage points higher than that of refrigerators, washing machines and TV sales respectively.

Rural areas and agricultural products online retail become highlights

According to the statistics of the National Bureau of statistics, the online retail sales in the first half of 2018 amounted to 4 trillion and 80 billion yuan, an increase of 30.1% over the same period last year. Among them, the online retail sales of physical commodities amounted to 3 trillion and 130 billion yuan, up 29.8% from the same period last year, higher than the 20.4 percentage points of the total retail sales of social consumer goods, accounting for 17.4% of the total retail sales of social consumer goods, 46.4% of the total retail sales of social consumer goods, and a further boost to consumption.

Looking at the monitoring of key e-commerce platforms from the business data, in the first half of the year, from the regional structure, the proportion of retail sales in the eastern region accounted for 83.3% of the total retail sales in the whole country, an increase of 30.2% over the same period last year; the central region accounted for 8.6%, an increase of 35.1% over the same period last year; the western region accounted for 6.7%, an increase of 38.9% over the same period last year; the northeast region accounted for 1.4%, an increase of 22.9% over the same period. From the perspective of category structure, the retail sales of clothing, household appliances and daily necessities ranked the top three in the first half of the year, accounting for 28.3%, 14% and 9% respectively.

At present, the rapid growth of rural e-commerce has played an important role in promoting the transformation and upgrading of the agricultural industry, promoting the development of local economy, and implementing the precise elimination of poverty. In the first half of this year, retail sales of rural areas and agricultural products became a highlight.

Data show that the rural network retail sales amounted to 632 billion 280 million yuan, an increase of 34.4% over the same period last year, accounting for 15.5% of the total retail sales of the country, and the growth rate was 4.3 percentage points higher than that of the national level. The total retail sales of agricultural products reached 90 billion 600 million yuan, an increase of 39.6% over the same period last year.