New Balance Target Revenue In 2023 Reached 7 Billion U.S. Dollars, The Japanese Market Is The Key To Growth.
In August 15th, Rob DeMartini, chief executive of New Balance, announced that with the help of sales of clothing and sports equipment, by 2023, the target sales volume of New Balance was 7 billion US dollars.
"2007
New Balance
The sales volume is US $1 billion 500 million, at the current annual growth rate of 10%, it will reach US $4 billion 500 million in 2018.
Rob DeMartini said, "to reach US $7 billion is not simple, but we will strive for it as a goal."
According to Rob DeMartini, the overall movement of New Balance is now in motion.
Footwear market
Sales ranked fifth, behind Nike, Adidas, Jordan Brand and Skech (Skechers).
At this stage,
Japanese market
Is the key to growth.
"Japan has become the New Balance brand since the United States.
Second big markets
Our design studio also chose to set up in Tokyo, Japan.
He said.
In 2018,
New Balance
The most important brand move for the Japanese market is marching into the marathon.
In July of this year, New Balance became a sponsor of the Nagoya International Women's marathon.
In addition, New Balance is dedicated to the 2020 Tokyo Olympic Games, and signed a 5 year cooperation agreement with the famous Japanese shoemaking craftsman Mimura Hitoshi and its studio M.Lab to develop and produce event equipment for the world's top marathon athletes.
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