Yue Wei Wei Only Did One Thing In 10 Years: Determined To Become The &#34 Of Children'S Clothing Supply Chain; Foxconn "

The global economic downturn, the import countries' self-protection measures increased, foreign trade exports declined, and increasingly thin profits, forcing many suppliers in the supply chain to seek pformation.

There is such a company, as early as 10 years ago, the layout began, when the supply chain peers in 2016 were forced to think about pformation in the economic environment.

Factories, dyeing factories to children's wear factories, with cowboys,

5 garment production bases, feather and down, wool and home clothes, 7 subsidiary companies, 8 partner companies, 8 professional fabric and costume design teams.

An ecosystem built around the supply chain of children's clothing strongly supports the rapid response to the brand.

Song Kawei, general manager of Yue Di Wei Group

Subprime mortgage crisis, Yue Wei Wei cuts into baby market

All along, Yuexi Wei is an export textile and garment company mainly based on denim and jeans.

The production of jeans, garment factories, washing plants, processing plants and other supporting links.

In 2008, the sub-prime crisis swept the world's major financial markets, such as the United States, the European Union and Japan, which spread rapidly to the whole world, and evolved into a financial crisis, which has a great impact on China's export industry.

"08 years ago, Yue Di Wei continued to observe the domestic market. Because of this crisis, our export business was greatly resisted, and the company decided to try to attack the domestic market."

Children's wear market is expanding and competition is increasing. Fast fashion brands are expanding in the domestic sales area of children's clothing. Luxury fashion is playing an active role in expanding children's wear market.

When more and more people and brands rush to the sales side and channel side, facing consumers directly, Yue Di Wei sees the shortage of specialized teams in the supply chain of children's clothing.

In this way, after market data analysis and top management research, Yue Di Wei decided to

As the focus of future operation.

After reviewing the business models of other brands in the apparel industry at home and abroad, it was found that most brands take the form of franchised, agent or direct business.

Yuet Wei decided to rely on 15 years of management resources and experience to establish the brand of children's clothing supply chain.

Songkhla Wei said, "when you buy a cell phone, people will think of apple. Who is the apple manufacturer? It must be Foxconn!" "Yuet Wei" is going to be the "Foxconn" of baby clothes, so that every child clothing brand will come to think of the clothing supply chain.

Ten years later, Yue Wei Wei has opened up the supply chain of children's clothing, and has won the recognition of many brands of mother and child wear at home and abroad, and has maintained good cooperative relations for a long time.

Wei Xin, Songkhla, said: "export cooperation still accounts for 40% of the total performance of the group. For example, Messi stores in the United States, OTTO in Germany, RETOUR in Holland, LEECOOPER in Europe, and other international brands, Yue Di Wei are in service.

At present, there are also the top maternal and infant chain stores in the region. Tmall and vip.com sell baby fast fashion top brands, some of the top baby clothing brands under the line, and Yue Tiwei serve with intentions.

At present, the product line of Yue Wei Wei is divided into three parts: the 52~80 code of the 0~3 year old baby; the 80~120 code of the 3~6 year old child; next, it will extend to the 12 year old Chinese boy.

Ten years grinding sword to open up supply chain

The children's clothing market, which is the master of Huashan's sword, wants to be down-to-earth and work hard like Guo Jing.

The standard of baby clothing industry is getting higher and higher, from the former GB18401 to GB31701.

In June 1, 2016, the first mandatory national standard for children's clothing GB 31701-2015 "infant and children's textile product safety technical specification" was formally implemented, regulating children aged under 36 months and 3 to 14 years old.

"Since positioning is the brand of the supply chain, we need to connect the upstream and downstream of the supply chain."

For children's clothing supply chain, the source must be fabric, and fabric directly determines the quality of children's clothing.

Songkhla Wei introduced: "Yudi Wei, in order to solve the quality problem of raw materials thoroughly, set up a fabric company specially to purchase yarn, textile knitted fabric, and then do dyeing and finishing, and most of the denim fabric comes from its own denim weaving factory.

In dealing with the problem of post-processing, Yue Wei Wei has dye factory resources, and new product development is placed in its own small dyeing factory.

In terms of design, there are more than 50 designers who are divided into 8 groups: cowboy, knitwear, home furnishing, feather down cotton clothing, whole category brand and wool weaving. For example, Yueyi Wei company specializes in feather down and cotton clothing category. Each category establishes a single product company, and owns its own production plant.

In terms of production, we will build jeans, knitted, inner and feather production plants.

Each single product is set up by a factory, through acquisition or holding, the preferred factory is incorporated into the system of Yuet Wei to conduct independent accounting.

Down factory now has two bases, one in Guangdong and one in Jiangxi.

These 5 categories of factories form the main force in the supply chain of Yue Wei Wei, and then form a supporting small factory around the 5 factories.

Taking this kind of way of deducting one item and linking each other, Yuet Yi Wei has built the ecological circle of baby clothing production, and the energy in each circle of the whole ecological circle has been superimposed and burst exponentially.

Break the traditional mode and achieve point to point delivery

Ma Yun said in a speech at cloud habitat conference, "there will be no new e-commerce in the future, but new retail will be integrated with online and offline logistics."

The future logistics is not to send as soon as possible, but to eliminate inventory. "

Yuetian Wei's warehousing and logistics management adopts the German SAP system, which can directly connect with the brand management system. According to the requirements of the brand dealers, the finished products are directly pported to the stores in the country to achieve the delivery of point to point.

"A clothing brand business has warehouses in North China. There are retail stores in Southern China but there are no warehouses. The normal practice is to send orders to factories, factories and garments to send customers to the North China warehouse. The enterprises will then distribute the goods from the North China warehouse to the shops in Southern China.

This is a waste of time and a waste of cash. "

Yue Di Wei's warehousing and logistics can directly deliver the goods to the brand, saving the logistics cost of the two pportation.

Regional data help brands predict

In the new Internet age, single handedly has become the death point of enterprise development, and industry integration, joint and synergy will have a future.

At present, the market of infant children's clothing is regional distribution, and every region has a well established brand.

Like the Northeast MII, central China, Southern China Beibei bears, Southern China, East China's love baby Island, Shaanxi's flying elephant.

Why is a good baby chain showing regional distribution?

Songkhla Wei analyzed: "mainly because there is no good supply chain, there is no way to cover the whole country, and can not meet the needs of consumers nationwide.

And Yue Wei Wei is the children's clothing supply chain that can cover the whole country.

This is one of our greatest strengths.

Similarly, brand dealers only know that their sales are good, and they can not understand all regions, so it is difficult to judge their supply chain and what products the design should provide.

Only when the product reaches the market can it know whether it is in line with the market, and has already lost a lot when it is found that the product is not right.

And Yue Wei Wei has its own market research, design and R & D team, which can help the market match with the market demand.

Using our regional data analysis, we will inform the brand of what products are suitable for each region, and tell the corresponding time of clothing listing from the fabric's thickness, color, technological characteristics, habits and temperature changes.

In the future, information management instead of purely manual, labor-intensive to intelligent upgrading, product traceability source will be the key factor of supply chain improvement.

Songkhla Wei said at the same time, "children's clothing as non-standard products, if any one enterprise can do, the industry will be chaotic.

For partners, Yue Di Wei will invite third party data companies to collect sales data every year, and combine the judgement of the industry, the assessment of the enterprise (shareholder structure, brand, etc.) to consider the cooperation of the benign enterprises.

Even if the company is lower than the order quantity, we will combine large suppliers to integrate the raw material suppliers through the platform of Yuet Wei and jointly produce the products that are in line with national standards, so that we can achieve the same quantity.

The location of Yue Wei Wei: "one is to make the industry standard of children's clothing supply chain, two let children's clothing brand differentiation, third provide high-quality and complete supply chain for children's clothing market, let the brand need not bother to find suppliers, concentrate on building and upgrading brand."

Speaking of how to avoid the homogenization of children's clothing, Songkhla Wei believes that "depending on the brand positioning of children's clothing, such as a northern mother and baby brand before going to Europe and the United States, it is now pformed into Japanese and European and American styles.

A southern maternal and child clothing is a 110 yard ~150 yard stage. The clothing brand of this stage is short of fashionable and stylish products. We group more than 50 designers, each of which has different product styles, and design inspiration is based on the situation of a certain market, so our whole designer team can unite almost all over the country.

Amoeba partner system in the last lap of supply chain

From linking up and down the supply chain to building a suitable mode, yueti Wei relies on talents and teams all along. The model of amoeba + partner system is the most effective way to stimulate talents in Yuewei Wei.

Songkhla Wei introduced: "in the Yuewei Wei work for more than 3 years, you can choose amoeba partners.

The standard of screening is to complete the company's performance indicators every year, identify the values and development direction of the company, integrate the direction of individual career development with the enterprise, rather than participate in the mentality of professional managers.

The person in charge of the whole supply chain in the supply chain must be in the supply chain

The team members who work for more than 3 years are responsible for each point in the supply chain, such as warehousing and logistics companies. The responsible person takes 30% of the shares. If the registered capital is 2 million, the person in charge needs to pay 600 thousand yuan.

If the person in charge is in need, the company will advance the fund for him and deduct it from the annual dividend.

Now there are more than 150 people in the group company, excluding factory workers.

And every company in the overall supply chain is a small Amiba model.

Such as Yue Yi Wei company now has more than 20 people, including designers, salesmen, developers and so on.

In terms of public resources, such as publishing staff, finance, administration and personnel, the management and control center of the group company is properly and properly balanced to each branch.

The heads of our branches are our own internal workshops.

Whoever works for 3 years in a group can become a partner. "

The amoeba partnership system is an innovation in the baby garment industry. It is also a pattern we groped out in trial and error.

"

The core concept is to be the conscience supply chain of the love industry! Let all the children in the country wear children's clothing that meets the national standards.

Only by combining quality first with design and research, can we make benchmarks for Industry and set industry standards! "Songkhla Wei seriously observed the maternal and child industry.

Good factories are too few, and who will occupy the future supply chain, who will dominate the rise and fall of the brand and dominate the future.

At present, China and even the world, manufacturing industry innovation is imminent, online and offline integration, new retail formats are forcing all industries to innovate.

And the supply chain integration will bring great changes in the industry, Yuewei Wei has been standing firm, ready to receive a huge bonus in the industry pformation period.