Global Men'S Clothing Sales Increase Faster Than Women'S Clothing, And Men Are Also Crossing Leisure.

The design level of Chinese men's wear brand and the clothing taste of consumers are making progress together.

Market research firm Ou Rui International recently set up a set of data, 2017 Global

Sales amounted to US $419 billion, and sales grew faster than US $643 billion.

The market needs 0.3 percentage points more than 3.7%.

Men's clothing market has accounted for 40% of the total market size of clothing, and is expected to continue to expand in the future.

Taking the United States and China as an example, such a trend has become increasingly evident in recent years.

According to Euro data, the total sales volume of men's clothing in the United States will increase by 1.1% to 86 billion dollars in 2018.

NPD consulting found that in the first half of 2018, 29 billion dollars of men's wear was sold in the United States, an increase of 3% over the same period.

Among them, sports pants and sweaters are more popular. NPD predicts that this trend will remain in the second quarter of this year.

The women's Wear Daily said that at the end of the Las Vegas trade fair, sports, fabrics, jeans, retro, and tidal clothing were also most popular.

It can be seen that men's dressing tastes are also becoming more and more popular nowadays.

Both high-end and parity, leisure and self-cultivation, modern and retro, they can choose the best expression of their own personality style.

Marshal Cohen, chief industry analyst at NPD, believes that the men's wear market will usher in another healthy year.

The 2018 most potential men's clothing categories in the second half of the year are colored trousers, textured shirts and

Maybe it will become more and more popular.

"Traditional custom clothing is declining, and men are more interested in leisure and customization," he said. "Imagine flanging jeans and shirt ties."

Even traditional department stores feel the momentum of men's clothing.

WAL-MART's apparel performance increased by two digits in the second quarter. Discount fashion retailer TJX and Messi department store are also optimistic about the performance of the second half of the year.

Some retailers even use men's clothing to stimulate growth.

Target has launched the Original Use men's wear series, which has been outstanding in the second quarter.

Nordstrom opened its first men's clothing store in Manhattan in April this year. The company achieved excellent results in the second quarter and raised its financial expectation for the whole year, which is inseparable from the promotion of this men's clothing store.

The promotion of growth is not just about products, but also the opportunity to return to school in autumn.

Messi Gennette, CEO Jeff Gennette, says that "student business" is the best, because this group includes both men and women, including uniforms and sportswear, and jeans are also popular among them.

Gennette discovered that these young men are not only interested in younger clothing, but also more frequently.

"It's still amazing to see this scene."

He said.

For professional clothing brands, thriving men's clothing development environment is more favorable.

Ralph Lauren's men's Polo shirts have grown two digit numbers worldwide; men's leather jackets, spinning sweaters and knitted baseball shirts have become popular products in Michael Kors, and the joint series continues to be launched this autumn; the sales of male businesses in Tapestry group have increased to $850 million over the past few years, which is closer to the 1 billion target of the group's "three year plan".

"I am very excited about the opportunities for all kinds of male products," said Tapestry CEO Victor Luis. "In order to hit the 1 billion target, we recently hired menswear brand Jack Spade high level Cristiano Quieti to guide Coach men's clothing business."

In China, although men are often criticized for "not dressing up or getting dressed up", the number of men's clothing companies in China's top 100 clothing companies is far more than that of women's clothing companies.

According to the market value ranking of the listed garment enterprises in 2017, Hai Lan's home ranked fourth, with a total market value of 46 billion 700 million yuan.

Fifth, the total market value is RMB 35 billion 900 million yuan.

King of nine

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Equal ranks are in the rear.

Because these occupying most Chinese men's clothing market share of the old enterprises can not throw off the impression of "old-fashioned and soil", it is very difficult for Chinese men to wear fashionable feeling.

But they are changing.

In January this year, Guangzhou EPO group's first men's clothing brand Common Gender appeared.

Lea Chen, creative director of EPO group, said in an interview with interface news that the nature of Common Gender was established between "restraint and indulgence".

"The two words of rock and roll are hard to understand by the young people in China now." he said, "just like this season's theme" rock and roll ", we hope it can fit in with the new era of rock and roll, rather than those outdated, too symbolic things, so long as we emphasize the spirit of freedom and do ourselves.

Since 2014, the pformation of marketing has been launched, sponsoring many variety shows and engaging young spokesmen.

The product has launched the young fashion clothing brand HLA Jeans and has invested in Guangzhou fast fashion brand Urban Revivo.

In April this year, Jiangnan cloth clothing launched the men's clothing designer clothing brand SAMO, the target customer is the professional male.

Although Lea Chen said that China's men's wear market still needs training.

But it can be seen that the design level of Chinese men's wear brands and the tastes of consumers are making progress together.