The Spokesperson Changes Year By Year? Huang Zi Tao Becomes Cage'S New Spokesman In The Asia Pacific Region.

In August 28th, the American sports shoes brand Skech (SKECHERS) announced that Huang Zi Tao became a brand new spokesman for the brand Asia Pacific region. At the same time, it also introduced the D 'Lites3 Lites3 shoes series endorsed by Huang Zitao.

In August 2017, Cage announced the signing of artist Li Yifeng as the spokesman for China's image.

Before Li Yifeng, Cage joined the female artist Tang Yan as spokesperson for China.

Only a year later, Cage, the main actor in China, was replaced.

In addition, Lu Han, Wang Kai, Guli Nazha, Zhang Tianai, Wu Chun and Xi Mengyao wore the shoes of Cage to board the magazine.

Over the past two years, Skech has worked hard.

Culture, constantly collaborated with actors and hip-hop stars.

In December 2017, South Korean pop singer Kpop ZICO singer Cage Asia Pacific spokesperson, ZICO is a variety show "Show Me The Money 4" tutor, is also a benchmark in the fashion industry.

Skech once organized a team to study the consumption habits of the younger generation in China, and the trend culture is the present.

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"One is paying more and more attention to price performance, and the two is getting more and more mature.

So brands must communicate directly with young consumers.

Young people are very smart. The intergenerational characteristics of Chinese consumers are obvious. In the United States, they are the things that one generation buys for a generation, but China is young people buying for their parents. Older people do not even have.

Habit, "said Cage, China's CEO Chen Weili, in an interview.

In July 19, 2018, Cage announced two quarter earnings.

Skech set a new sales record for the second quarter with sales of $1 billion 134 million, but the profit of $45 million 300 thousand dropped 23.9% compared to the same period last year, which did not meet Wall Street's expectations.

Affected by this, Cage shares fell 20.99% to 26.27 dollars the next day.