The Layout Of The Strategy Will Be Jeanpaulknott.

On the evening of August 31st, Shenzhen's Limited by Share Ltd has officially announced that it will join hands with Belgium. Designer Jean-Paul Knott jointly invested in the establishment of a joint venture. The costumes will have the brand ownership of the designer JeanPaulKnott in Greater China (mainland China, Hong Kong, Macao and Taiwan) and operate the brand in the above countries and regions.

According to the announcement, we can see that costumes invested RMB 8 million yuan, holding 80% equity in joint ventures, and Jean-Paul Knott invested 2 million yuan in intellectual property rights, holding 20% equity in joint ventures. Visible, as senior Latest fashion The brand strategy of the brand group is further developed.

It is reported that the Belgian designer brand JeanPaulKnott was founded in 2000 by Jean-Paul Knott, which includes men's and women's wear. In 2008, the JeanPaulKnott brand launched second product lines KNOTT and KNOTTMEN for the Asian market, and opened a special store in Japan. At present, JeanPaulKnott brands are mainly distributed in Europe, the United States, Japan, Korea and other regions.

In addition, Jean-Paul Knott is a well-known fashion designer in Belgium who served in the French YSL (Yves Saint Laurent Yves Saint Laurent) as YSL senior. Ready-made clothes In 12 years, the director is responsible for the design of brand high alignment, garment line and other product lines.

At present, it has Chinese high-end fashion brand ELLASSAY, Germany high-end women's clothing brand Laur L, American light luxury brand Ed Hardy, French light luxury designer brand IRO Paris, American designer brand VIVIENNE TAM, and the 5 fashion brands cover different market segments.

It is worth mentioning that in August 23rd, the singer released the first half of 2018 performance report. According to the report, in the 1-6 month of 2018, the company's revenue increased 39.15% to 1 billion 81 million yuan, and the net profit attributable to shareholders of listed companies increased by 32.28% to 161 million yuan. The net profit after deducting non recurring gains and losses of the listed companies increased 25.07% to 1.60 billion yuan.

At the same time, all brands of Costa apparel have achieved rapid growth. The main brand ELLASSAY revenue increased 14.87% to 446 million yuan, LAUREL brand revenue grew 26.81% to 52 million yuan, Ed Hardy brand income increased 26.42% to 247 million yuan, IRO brand income grew 150.79% to 2.43 billion yuan, VIVIENNE TAM has been in central Beijing Wang Fu in the first half. Shopping The center and Shenzhen Yitian Holiday Plaza opened 3 terminal stores.