Shenyang Zhongjie, USA, 7000 Square Meters To Create A Full Style Family One-Stop Shopping Experience Shop.

In September 8th,

A 7000 square meter IN flagship store is being unveiled in a low profile.

Zhou Chengjian, chairman of the board, launched a grand ceremony with many guests.

It marks Metersbonwe providing diversity for young families.

The concept of the ultimate experience of high quality and cost-effective products is the flagship store in Shenyang. The local tide makers can enjoy the whole style family one-stop fashion life experience in the future.

For the head of Zhou Chengjian, this is just the beginning. With the rapid development of the strategic layout of "hundred cities thousand shops", Metersbonwe

In the southeast, southwest, northwest, northeast and East China, more than 100 new and diversified family shopping shops will be launched in the autumn.

Autumn romance

New fashion landmark

A few steps away from the the Imperial Palace in Shenyang, Metersbonwe, the four floor family style multi fashion experience flagship store, is bathed in heavy historical accumulation and cultural accumulation. The tall and pparent all glass facade parcels, the interior fashion furnishings are scattered, and the modern temperament is displayed.

In the shop, leisure wind NEWear, trend fan HYSTYL, urban light business N vachic, street fun MTEE and Jane Sen ASELF, the full style and diverse fashion costumes are vividly displayed in front of us, which are very cute; the five brands of all kinds of garments, exquisite and comfortable Moomoo.

The accessories that are full of smart touch are available.

Whether it's a hot mom who likes to dress up in a damp costume, or a cute little child, you can find your favorite product here and take the wings of takeoff for the dream of multiple fashion experience.

Yinchuan, Guiyang, Shenyang, Chongqing, Xi'an, Leshan...

Over the past two years, the United States has diversified into one of the most prosperous commercial pedestrian streets. It has become a new landmark of the local fashion, bringing more and more fashionable clothes to more and more consumers.

From 2800 flat to 4000 flat to 7000 flat, step by step, the United States is gradually approaching the dream of creating multi brand fashion empire.

Return to the heart and stick to the beginning

Create new retail experience

The explosion of Shenyang Zhongjie store is closely related to the brand upgrading strategy of Smith Barney in recent years.

In 2017, Smith Barney creatively changed the main Metersbonwe brand from a single leisure style to five styles. It greatly guaranteed that clothing could meet the needs of consumers' diversity, individuality and youth, and was well received by young people.

In addition, the United States also upgraded its high-end clothing brand ME&CITY, force children's clothing brand Moomoo and ME&CITY KIDS, to awaken CH'IN Qi and so on.

The continuous improvement of the brand matrix has laid a solid foundation for the United States to create a full style, multi style, one-stop shopping experience shop for the family, and has provided a convenient condition for the expansion of the company's stores.

Since then, the United States focused on breakout of the entity channels, steady and steady, and has brought many surprises to the market and consumers.

Up to now, the logic of upstate brand upgrading, channel upgrading and retail upgrading is becoming clearer and clearer. After more than a year's internal incubation and market inspection, new stores began to take shape.

Accompanied by

With the rapid subsidence of the city below three lines, the big bang shop of Mei Bang has occupied the core business district of the big cities like the stars.

With the familiarity and foundation of the local brand, the United States has more stores in more cities, thus achieving a wider coverage of the consumer market.

Judging from the latest semi annual report, the pformation did give the us a taste of sweetness: in the first half of the year, the newly opened shop has a business area of about 120 thousand square meters, and the structure of the shop channel is gradually optimized.

Large scale shops show the effect of visual demonstration, bringing Gaoping efficiency and high profits, so that franchisees see new opportunities.

Break through the 35 line Market

New sample of entity pformation

In recent years, the rapid subsidence of emerging shopping mall channels in cities below three lines is a trend.

In this regard, in 2017, Zhou Chengjian began in-depth research on the township market.

After looking for more than 100 markets in the country and visiting nearly 1000 projects, he was acutely aware that the cost of living in the first tier cities and coastal cities increased year by year, and the market competition became increasingly fierce. At the same time, as the urbanization reform continued to push forward, more and more young people chose to go home and start their own businesses, making this part of the market warmer and more value-added.

In March 18th this year, the United States announced the launch of the "hundred cities thousand stores" plan, aiming to better promote the brand development strategy at the prefecture level, county level and town level market, and speed up the development of the company in the three to five tier cities.

MP gradually eliminated inefficient stores, layout more large scale and full style stores in more cities, and reached strategic cooperation with Wanda, India, Xincheng, Baolong and other shopping centers to achieve multi-dimensional coverage of the wider consumer market.

In terms of opening up strategy, the United States insists on the core market benchmark shop as the axis to realize the coordinated development of company investment, social investment and affiliate distribution.

At the same time, the United States will be "in the shops, business, business and business."

The core of the strategy is to build store brand image and unify competitiveness, and do well in the sustainable profitability development of each store.

Data show that in the first half of this year, the main business revenue of the US bond business was 3 billion 938 million yuan, an increase of 35.96% over the same period last year, with a net profit of 53 million 114 thousand and 400 yuan in the first half, an increase of 218.69% over the previous year, and a 116.7% increase in operating cash flow.

In the future, the United States will mainly join forces to join the social resources and invest in a second tier city.

For those customers who are unwilling to manage, Smith Barney will specially assign management team to store management, and ultimately realize the mode of service management provided by the company.

Shenyang Zhongjie flagship store will be another milestone for the us to further deepen its channel layout.

In the foreseeable future, Metersbonwe will open more and more family style one-stop shopping experience stores in more and more cities and create another fashion landmark.