Chinese Small Businesses Embrace London Fashion Week To Launch A New Fashion Model In China

Hong Kong media said that in the context of the increasingly fierce trade war between China and the United States, Chinese manufacturing enterprises took the initiative to seek opportunities.

Shenzhen clothing, jewelry, watches and clocks,

Seven big fashion industries are coming to London for the London Fashion Week this month.

According to Hongkong's Ta Kung Pao reported on September 7th, Vice Minister of trade and investment promotion of Shenzhen International Trade Promotion Committee, said Lu, this is Shenzhen.

For the first time, holding a group to take part in overseas exhibitions is conducive to speeding up the expansion of overseas markets of Shenzhen fashion industry and displaying the advantages of deep fashion industry.

In addition, in view of the UK's leading global design capability, many enterprises plan to set up an innovative design center in the UK and open the "made in China + UK design" mode.

The British side responded enthusiastically. Hundreds of overseas buyers made an appointment to see the exhibition.

London Fashion Week will be held in from September 14th to 19th, one of the four international fashion weeks.

During the London Fashion Week, 50 enterprises in Shenzhen fashion industry unveiled the theme of "integration of technology and brand". They will hold 3 fashion shows, 2 promotion sessions and 3 one to one talks, involving industries including originality.

Smart wear, underwear, jewelry, clocks, leather, glasses and other 7 dominant fashion industries in Shenzhen.

Reported that Si Lu said that the London Fashion Week Organizing Committee was very eager to participate in the exhibition of Shenzhen business group. The theme exhibition of "technology and brand integration" has been included in the official schedule.

Up to now, there are more than 150 docking enterprises scheduled to arrive, and 200-300 of the fashionable buyers are confirmed by mail.

In terms of exhibitors, Shenzhen enterprises are very active, and 50 exhibitors are far from meeting the needs of the industry.

"If the response is good, in the future, on the basis of the boutique exhibition, we will set up a boutique Museum overseas to showcase the products of Shenzhen fashion enterprises and build a long-term platform for overseas cooperation to effectively help Shenzhen enterprises to land overseas."

She said.

Setting up overseas exhibition center and opening up a new mode of global cooperation

Reported that, in the context of trade friction, Shenzhen

In July this year, we launched the Shenzhen underwear American Exhibition Center in Myrtle Beach city to cultivate the industrial incubation platform.

In the London Fashion Week, Lingli leading company, headquartered in Hongkong, China, Li Fang and urban beauty attended the exhibition.

Zhang Fengwei, executive vice president and Secretary General of Shenzhen underwear industry association, said that the world bank industry in the UK, especially the plateau design and brand trend led world leader, has great cooperation space between British and Shenzhen enterprises.

He said that many underwear companies wanted to set up exhibition centers in London, and worked with local designers to launch a new mode of "China made + British design" to enter the European and American markets.

"The London Fashion Week is not a big purchasing group, but a small and beautiful designer brand."

He disclosed that British designers are also very optimistic about the strength of manufacturing and R & D of underwear enterprises in Shenzhen. The two sides are willing to start cooperation from hundreds of thousands of orders, and take the high-end and customized route.

In addition to the Myrtle Beach, Shenzhen underwear industry association also intends to set up exhibition centers in New York and Losangeles.

He believes that at the scene of fashion week, Shenzhen enterprises can try to develop more new modes of overseas cooperation with customers.

Exporting "Shenzhen fashion" to the global market

Si Lu believes that in line with the trend of technology upgrading and consumption upgrading, Shenzhen's traditional brand is accelerating the expansion of domestic and overseas markets, displaying the new "deep fashion industry advantage" of "smart manufacturing" and exporting "Shenzhen fashion".

It is reported that fashion industry is one of the traditional pillar industries in Shenzhen.

According to statistics, there are more than 2000 garment enterprises and 300 thousand employees in Shenzhen, with more than 1000 clothing brands, with an annual sales volume of nearly 230 billion yuan. Shenzhen produces 850 million kinds of underwear every year, with an annual output value of nearly 50 billion yuan, including the brands of Virginia International, Xinxing Industrial Group, Fang Li Fang, and man Nien fan; Shenzhen has 30 jewelry trading wholesale markets, and the total manufacturing value of the industry is about 150 billion yuan; the annual output of spectacles in Shenzhen is over 100 million pairs, of which high-end eyeglasses accounted for 70% of the world.

Shenzhen fashion brands attract the layout of world-famous enterprises.

The European and American underwear enterprises have set up underwear production plants, raw materials factories and R & D bases in depth, utilizing Shenzhen's talent resources and industrial advantages to reduce R & D and production costs.

At the same time, the gathering power of Shenzhen industry has attracted some enterprises of traditional underwear, clothing, watches and clocks and other industrial bases to move their headquarters to Shenzhen, and set up R & D design centers and brands in Shenzhen.

Shenzhen has gradually realized the leap from "processing subcontracting" to "creating wisdom", pforming and upgrading into a fashionable and creative industry, becoming the "Shenzhen power" of the international fashion stage, and accelerating the export of "Shenzhen fashion" to overseas and domestic markets.

He said that the most fashionable London Fashion Week in the four international fashion week is the most fashionable fashion to support the cutting-edge designers, and it is also known as "fashion incubator".

Shenzhen underwear enterprises have the advantages of industry and technology. The original design of the United Kingdom is also very willing to cooperate with Shenzhen enterprises in technology, capital, market and business cooperation.