A Further Ten Year Agreement Between Nike And Chinese Basketball

In September 18th, the Chinese men's basketball team played at Jordan's men's basketball team at the home world preliminaries. The previous day, Nike and the Chinese basketball team to create a future ceremony is also held in Wukesong basketball park.

At the ceremony, Nike And the Chinese basketball team once again affirmed the cooperation vision of the two sides in the next ten years. The two sides will continue to work closely and in depth to jointly promote the continuous progress of the Chinese men's basketball team and strive for a better tomorrow for Chinese basketball. Circle brother also witnessed the historic event that has a bearing on the past and future of Chinese basketball.

Entering the first corridor of the scene, the shirts on the shelves are arranged orderly in the center. This is Nike The six generation of the Chinese basketball men and women basketball team, which is under the red light of China, has added a sense of history and inheritance.

In addition to being invited to the media to take pictures and take photos, we came to the scene to witness the fans coming together at this time. One of the shirts was not only the twenty years of Chinese basketball, but also the memory of each family and basketball.

It is also true that people who come to Wukesong are always awakened by the most sensitive parts of their memory. The scenery will always match and overlap with the history itself, and Chinese basketball is not so. At the ceremony less than 300 meters in the arena, ten years ago, the Chinese men's basketball team broke through the incredible group from the death group, and the women's basketball team once again scored the top four.

Entering the venue, with the large screen playing in the ritual arena, the hosts Yang Jian and the Chinese men's Basketball Team Red Coach Li Nan, the Chinese men's basketball core player Yi Jianlian, and the Chinese women's basketball legend Miao Lijie Miao Lijie three ten years ago Beijing Olympic Games basketball match's personal experience also appeared. In addition to paying tribute to past glory, more is the expectation of the future.

From ten years ago, the leader of the Chinese men's basketball team led the Chinese men's basketball team to the top of the Asian Games again. Li Nan also had his own view on the change of his role in the past ten years: "the change of role means the difference of responsibility. In the age of players, as a team leader and veteran players, I need to think more about how to play on the pitch and drive other teammates to win the game. Now as a coach, leading a bigger team and facing more difficult tasks, there is more room for me to think about the whole, about growth, about the future.

Just past Yi Jianlian, the only member of the men's basketball team who is still active on the court. From the young players of the year to the big brother and leader in the team, no matter in the 2008 group stage eight finals, the CIC voted to finish the more decisive moments. Or three years ago, in the Changsha Asian Championship group competition, facing the old rival South Korea team, took 20 points and 11 boards to lead the team to complete the reversal of the classic moment. Again and again, with the performance on the pitch, ah Lian helps Chinese basketball keep moving forward.

Looking ahead, Yi Jianlian hopes that the young players in the team can do better: "the Asian Games champion is not the end, but a start. Our goal should be more ambitious, not just an Asian champion. "

For the upcoming women's Basketball World Cup, Miao Lijie, the legendary Chinese woman basketball player, gave an example to young players in addition to blessing and Expectation: "basketball is a team project." Sometimes, it is necessary to abandon their own interests and submit to the collective so that we can create a more effective team. "

As the predecessors' hopes and dreams carry on, the representative of the new generation of players, Zhao Rui, a Chinese basketball player with outstanding performance in the Asian Games men's basketball match, also came to the scene to share his growth in the past ten years. He also talked about his future hope that the national team could help the team get better results. In fact, Zhao Rui was able to be selected for the national team. In addition to his own efforts, part of the reason was the change of the way of selecting the national team from the "double national team".

For the achievements of the national team, Yao Ming also has his own sentiment: "everyone's expectation is my expectation. I always believe that the development of anything is going forward in waves. There is a peak and a trough. Chinese basketball is now on the climb up stage and is going up step by step. What we can do is to do everything we can do, believe in ourselves, and believe that we are developing in the right direction.

In addition to the guests and the media, hundreds of Chinese basketball supporters also wore red coats. Under the combined action of the scene lights, the Chinese basketball red was engraved on the scene. In this year's Asian Games in Jakarta, the Chinese basketball team won all 4 events. The spirit of the new generation of players to dare to fight is also gratifying to all those who are concerned about Chinese basketball.

At the same time, this year is the twenty-second year that Nike has gone hand in hand with the Chinese men and women basketball team. With the gradual development and growth of Chinese basketball, the two sides today once again affirmed the vision of cooperation in the next ten years.

Finally, at the testimony of all the participants, Hu Bing, the Secretary General of the China Basketball Association and the senior director of the sports market of Nike Greater China, exchanged gifts with each other. It also signifies that the future cooperation between the two sides will take twenty-two years as the benchmark and go further in the long run.

In fact, this time point is also particularly critical. After all, another important aspect of the matter is that after the launch of the Team China (China team) plan, the issue of the rights and interests of the national team and sponsors suddenly became sensitive.

It is reported that in the future, under the name of the "China national team", the program says that 10-15 categories need to be unified for market development, dairy products and related foods, Internet services, banks, communications equipment and services, aviation, travel agencies, real estate, hotels, automobiles, drinking water, insurance, electrical appliances, daily chemicals, nutritional health products, and some of the categories need to be redeemed and re bid according to the Olympic cycle.

According to circle brother, many of the previous sponsors of the single national team are reassessing whether to further increase the category sponsorship of the national team. The higher cost and the uncertain sponsorship effect are the key points being considered by all parties.

Of course, it is worth noting that the category of sports equipment that we are most concerned about is not listed here. This is the reason why Nike can further increase basketball after holding the Chinese football national team.

But even so, at such a time point, taking into account the outstanding achievements of the Chinese men's basketball team and the achievements and commercial value of Yao Ming as chairman of the Basketball Association, after reviewing the previous years' cooperation, Nike did not hesitate to open up 10 years of cooperation. It also reflected the confidence of the Chinese men's basketball team in the Team China system. This is of some reference significance for other sponsors who are watching.

From the perspective of basketball in China, the reason for accepting and choosing cooperation with Nike is not only the simple sponsorship figures on the surface. The fundamental reason is that Nike has indeed invested a lot in the development of Chinese basketball, and has also made great efforts to help Chinese youth improve their basketball level while achieving their brand goals.

Since 1996, 12 young Chinese players such as Yi Jianlian, Wang Zhelin and Zhou Qi have gone to the United States to participate in the Nike Hoop Summit. Nike will also invite the world's top basketball players to China every year. Athletes like Lebron James (LeBron James) and Carey Owen (Kyrie Irving) have visited the Youth League training team of the Chinese Basketball Association, guiding the training and competition of the players in their own hands, and actively influencing more teenagers to participate in basketball through their stories and spirit. Hoop

The Nike high school league, which opened in 1998, has become the dream and youth memory of generations of secondary school students. The slogan "only one high tolerance in one's life" has inspired countless Chinese teenagers to go forward in pursuit of their dreams.

The biggest effect of this way of cooperation is that people have combined Nike with Chinese high school campus basketball. When it comes to the campus basketball match, the first thing people often think about is high tolerance. This effect is a simple advertisement that is hard to achieve.

Obviously, Nike's basketball culture has been integrated into basketball's base in China. With the development of campus basketball in China, the brand bonus gained by Nike naturally lies there. Twenty-two years of investment, broad and bright prospects for development, plus a continuous positive brand addition, naturally let Nike hope to keep this cooperation with Chinese basketball in the long term, as Yao Ming said, "step by step."

From 1996 to 2008, to 2018 today, and then to 2028 in the future, Nike and Chinese basketball will continue to move forward side by side and continue to climb up.