The Art Of Heel -- Creating Strong Girl Interest And Surrealism

Bright red lipstick handbag, vermilion cell phone shell, red lips EARRINGS... You can find many fashionable accessories with red lips.

The concept of red lips comes from London.

The brand of the same name, 1989 Lulu Guinness, 29 years old, started from the concept of a female briefcase, and created the fashion accessories brand Lulu Guinness, with a little style.

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The most symbolic thing is

And self archetype.

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Because of its unique style and moderate price (around one thousand or two thousand RMB), the bag has always been the most popular and popular product of Lulu Guinness.

Since 1993, when the rose basket bag designed by her was permanently collected by the V&A Museum, the independent designer Lulu Guinness began to go to the top of his career. In the 1996 year of the year, the first specialized shop opened in Notting Hill, England, and opened up the international market at the same time, and opened shop in Japan, Hongkong, New York and Kuala Lumpur.

In 2015, the first Lulu Guinness was opened in Kerry Center, Jingan, Shanghai.

But in recent years, more and more brands have begun to squeeze into small bags.

Instagram alone has made many independent designers, the same way, similar pricing and sometimes even telling stories.

In the face of increasingly fierce competition, Lulu Guinness suffered a pre tax loss of 89678 pounds in 2016.

Lulu Guinness blamed it on its competitors' massive discount strategy and the rising price of rents.

In order to save

Lulu Guinness shut down bad stores in London and New York and turned to flash shops to ease the pressure on rent.

At the same time, in order to inject some freshness into the brand, Lulu Guinness has opened the shoe product line, integrating the red lips and baby faces into high-heeled shoes.

The new series of shoes is called "second eyes humor", that is to say, it is a common shoe in the past. But if you look carefully, you will find the designer's little pleasure, such as the red strap on the strap and the heel, and the baby face that looks sideways.

The price is consistently priced at 195 pounds per pound to 295 pounds.

Paul Spinks, general manager of the brand, said that Lulu Guinness is concentrating on redesigning the global online offline platform, opening 15 new stores in mainland China and Taiwan and looking for opportunities to open stores in Japan and Korea.