Semir Apparel Has Completed The Acquisition Of Kidiliz For Children's Clothing And Jumped To The Second Largest Children's Wear Company In The World.

(hereinafter referred to as "Semir costumes") has announced that

However, the two sides did not disclose details of the specific paction.

Through this acquisition and merger, Kidiliz group can speed up China's market expansion with the support of its new professional knowledge, sales channels and management team.

Through this acquisition, it has jumped to become the second largest children's wear company in the world.

The official press release said: "after the merger of the two groups, it will become the second largest in the world.

The total annual sales volume of the two companies is about 2 billion euros, and its organizational structure and development direction complement each other. Semir apparel specializes in China and Asian markets, and Kidiliz group focuses on high-end international children's wear market.

In 1962, Josette Zannier and Roger Zannier founded Kidiliz group in Saint-Chamond, southern city of France.

In 2016, Zannier Group officially changed its name to Kidiliz group.

At present, Kidiliz group has developed into a middle and high end in Europe.

The leading enterprises, from the middle to the high-end positioning, from newborns to young people, multi age differentiated product selection, a total of 15 brands, including:

Z (founded in 1983), Absorba (founded in 1949), Catmini (founded in 1972), Kidiliz multi brand store business (2015 founded) and Chipie, Lili Gaufrette, etc.

Kenzo Kids, Levi 's Kids, Paul Smith Junior, etc.

Including 830 direct outlets, Kidiliz group's brand is sold in 1.1 stores in 80 countries and regions worldwide, with an annual sales volume of 40 million.

The group has 3500 employees worldwide and nearly 2000 employees are located in France.

As of December 31, 2017,

Sales amounted to 427 million euros, more than half of which came from sales.

EBITDA (profit before tax depreciation and amortization) is 20 million euros.

A net loss of 24 million euros before tax and a net loss of 27 million euros after tax.

The total assets are 496 million euros, the total liabilities are 210 million euros, and the net assets are 285 million euros.

It is reported that

And Kidiliz group launched exclusive negotiations in May this year, and reached the final agreement on Semir apparel 100% acquisition of Kidiliz group equity in October 1st.

According to previous news, Semir International Group (Hongkong) Co., Ltd., a wholly owned subsidiary of Semir apparel, has acquired all equity and creditor's rights of parent company SofizaSAS of Kidiliz group with its own capital of about 110 million euros (840 million yuan).

Semir clothing has recently accelerated its internationalization layout. In September 13th, two weeks ago, Semir announced that it would buy a stake of JWU, LLC.11%, the parent company of American Chinese designer Jason Wu (Wu Jigang) for $5 million, and jointly invest with JWU and LLC. to set up joint venture company Jason Wu (Shanghai) Garments Co., Ltd., which is responsible for developing and operating related businesses in mainland China, Hongkong Special Administrative Region and Macao Special Administrative Region.

Semir apparel is China's leading adult.

And children's clothing enterprises, its group network has 8000 multi brand stores, with annual sales volume of 1 billion 600 million euros.

It has the adult casual wear represented by Semir brand and its

The two brands of children's clothing represented by brands include a series of adult casual brands such as Semir (Semir) and Minette, and children's clothing brands include: Balabala, MarColor, Mini balabala, mongdodo, badibadi and Sarabanda.

In 2011, the group was listed on the Shenzhen stock exchange. As of September 28th, the group's total market capitalization was 29 billion 970 million yuan.