Analysis Of The Development Trend Of Women'S Wear Industry And Healthy Clothing Will Become The Highlight Of Consumption.

China is the largest textile and garment producer, consumer and exporter in the world. In 2017, according to the National Bureau of statistics, the total wholesale and retail sales of clothing industry above the total limit amounted to about 1 trillion and 35 billion 640 million yuan.

In the field of production, China's garment industry has formed a relatively complete industrial chain, but the international comparative advantage is more reflected in the production and processing links, and there is still a big gap between the higher level of R & D and design and the advanced international level.

In the clothing industry, women's clothing has always been the best development. Female consumers are naturally resistant to beautiful clothes, and female consumers are more willing to invest their money in clothing.

According to the latest data statistics, in 2018 1-8, the retail sales volume of the whole country was 55195 billion yuan, an increase of 28.2% over the same period last year. The retail sales of physical goods network amounted to 41993 billion yuan, up 28.6% over the same period last year.

From the women's clothing industry network retail situation, August 2018

The total retail sales of the network amounted to 20 billion 160 million yuan.

From the brand point of view, the August women's clothing industry network retail TOP10 brands are: ONLY, VERO MODA, JUPE VENDUE, UNIQLO /UNIQLO, CHINSTUDIO, Taiping bird /PEACEBIRD, small elephant /MG, Lok Ting, Yin man /INMAN, champion champ.

Among them, the ONLY brand market accounted for 0.7%, ranking first.

Development direction of women's clothing industry

1, casual wear continues to flourishing

With international clothing

The leisure style will continue to sell well, and the design concept of leisure style will gradually penetrate into all areas of the clothing market, making the traditional

It reflects a more modern social leisure color.

In modern society, women are eager to return to the relaxed and free mood of nature after their intense work, and laid a foundation for the flourishing of casual wear.

2, personalized dress gradually highlights

Dress has become an external manifestation of self expression and self pursuit. Choosing personalized clothing that you like is a mainstream fashion.

Color matching and style design have become the key factors affecting women's clothing sales.

In addition, personalized services will be gradually deepened. Apart from tailoring and tailoring, there will also be personalized services such as special design to meet the needs of women at different levels.

3, healthy clothing will become the highlight of consumption.

The increasingly busy work has prompted people to pursue a more comfortable, relaxed and tasteful way of life.

Under the influence of this lifestyle change, women's demand for clothing will also change accordingly.

It tends to be casual, diversified, personalized, fashionable and branded.

From the perspective of market consumption, natural raw materials (such as cashmere, etc.) are used.

The garments made of raw materials will continue to be popular among women.

The style of women's wear also changed from simple, generous and substantial to the pursuit of nature, comfort, romance and personality.

Women are more interested in wearing clothes to show their cultural level and taste.

4, women's clothing market is more differentiated.

With the development of new industries, the improvement of educational level and the development of multiculturalism, the economic strength of young women is constantly increasing. People's consumption concept is constantly changing, and brand awareness is more intense.

With many different needs of consumer groups, the breakdown of women's clothing brands will also continue to increase.

The brand effect will be more obvious.