In September 2018, Sales Of Clothing Reached 241 Million Yuan In Ten Major Shopping Malls In Shanghai.

MarketScope

Regular network statistics show that

In September 2018, sales of clothing category goods amounted to 241 million yuan, a decrease of 33 million yuan, a decrease of 11.9% compared to the same period, a decrease of 17 million yuan compared with the same period last year, and a decrease of 6.5% over the same period last year.

The average selling price this month was 560.6 yuan / piece (set), a decrease of 5.1%, an increase of 1% over the same period last year.

In September, from the network information materials of Shanghai apparel industry association, the traditional clothing sales center in the central area of Shanghai entered the eve of the revival of social clothing consumption in the autumn. The evolution of the brand structure and the social consumption values became increasingly fierce and intense.

Sales analysis

In September 2018, nearly half of the sales of clothing categories in Shanghai achieved a positive growth. Among them, leather and men's trousers were significantly ahead of other categories in terms of sales of 245.1% and 51.1%, while wool (velvet) shirts and men's shirts were closely followed.

From the proportion of sales of clothing categories in Shanghai, it can be seen that women's fashion, children's wear and footwear are the main sales entities in commercial department stores. Among them, women's clothing is significantly ahead of other categories in the proportion of 38.2%. Men's shirts, men's casual wear, men's formal wear and men's trousers are the main categories of men's clothing, and their share is 15.9, ranking second, and children's clothing is third of 15.3%.

It can be seen that female consumers have always been the snipers of commercial stores and shopping centers.

The total sales volume was 2 billion 752 million yuan.

In 2018 1~9, the total sales volume of clothing products in ten major shopping malls in Shanghai totaled 4 million 624 thousand units (set), down 13.4% compared with the same period last year. The total sales volume reached 2 billion 752 million yuan, down 4.3% from the same period last year, and the average selling price was 595.1 yuan / piece (set), an increase of 10.5% over the same period.

Sales decreased by 681 million 556 thousand yuan due to the decrease in sales volume. Sales volume increased by 558 million 195 thousand yuan due to changes in commodity structure and average selling price. The total net sales of the two items increased by 123 million 361 thousand yuan.

Brand price list

Brand performance report

Women's fashion

In September 2018, the total sales volume of women's fashion was 1 million 190 thousand pieces (set), down 23.4% compared with the same period last year. The total sales volume reached 1 billion 52 million yuan, down 7.7% compared with the same period last year, and the average selling price was 884 yuan / piece (set), up 20.5% over the same period last year.

In September 2018, in the top three sales, "Ya Ying" returned to the top of the list with 4 million 866 thousand yuan; "VERO MODA" replaces second, the sales volume is 2 million 225 thousand yuan this month, and "ICICLE" gets third.

It's 2 million 155 thousand yuan.

Men's casual wear

In September 2018, the total sales volume of men's casual wear was 203 thousand pieces (set), down 10.9% compared to the same period last year. The total sales volume reached 150 million yuan, up 1.3% compared with the same period last year, and the average selling price was 736.8 yuan / piece (set), an increase of 13.7% over the same period last year.

In September 2018, in the top three sales, "POLO" won the first place, achieving sales of 1 million 58 thousand yuan; "LACOSTE" ranked second, achieved sales of 931 thousand yuan; "JACK&JONES" ranked third, sales amounted to 337 thousand yuan.

Men's formal dress

In September 2018,

The total sales volume was 157 thousand pieces (sets), a year-on-year decrease of 10.1%; the total sales volume was 241 million yuan, an increase of 5.1% compared with the same period last year; the average selling price was 1530 yuan / piece (set), an increase of 16.8% over the same period last year.

In September 2018, in the top three sales, "the company" returned to the top of the list with 1 million 207 thousand yuan; the Blue Leopard won second, and realized sales of 1 million 53 thousand yuan; "HUGO BOSS" ranked third in sales of 1 million 28 thousand yuan.

Men's shirts

In September 2018, the total sales volume of men's shirts was 51 thousand, down 40.8% from the same period last year, and the total sales volume was 28 million 750 thousand yuan, down 25.2% compared with the same period last year. The average selling price was 525.8 yuan / piece, an increase of 26.4% over the same period last year.

In September 2018, in the top three sales, "conch" returned to the top of the list with 295 thousand yuan.

"Second", sales of 215 thousand yuan, "third".

It's 135 thousand yuan.

Men's trousers

In September 2018,

The total sales volume was 31 thousand, down 21.9% from the same period last year, and the total sales volume was 21 million 980 thousand yuan, up 9% compared with the same period last year. The average selling price was 720.4 yuan / piece, an increase of 39.5% over the same period last year.

In September 2018, in the top three sales, the company returned to the first place at 138 thousand yuan; Tiger gained second, and its sales volume was 120 thousand yuan; "Maya" was third, with sales of 115 thousand yuan.

Children's wear

In September 2018, the total sales volume of children's clothing was 1 million 580 thousand pieces (sets), down 3.7% compared with the same period last year; the total sales volume was 421 million yuan, up 4.1% compared with the same period last year; the average selling price was 266.6 yuan / piece (set), an increase of 8.2% over the same period last year.

In September 2018, in the top three sales, "Adidas" returned to the first place, with sales of 3 million 957 thousand yuan; "Nike" achieved sales of 3 million 188 thousand yuan and won second; and "Teenie Weenie" ranked third with sales of 2 million 361 thousand yuan.

Current issue

When arranging data, Xiaobian is filled with emotion.

In the clothing sales data, the chiefs are the top leaders in the long term and are proud of them in the shopping malls.

However, the market which looks like ancient water and waves is actually surging undercurrent.

In 2018 1~9 month, there were two new faces in the clothing brand price list of the ten major shopping malls in Shanghai: sleep and eye appreciation.

It ranked tenth in the sales volume of children's clothing category in ten shopping malls in Shanghai in May. In the top ten list of children's clothing sales price, it ranked three in 5, 6 and September, ranking fourth, fifth, seventh, and the price is above 500 yuan.

In the 2018 1~9 month, the list of top ten men's trousers, men's formal wear and men's casual wear in Shanghai's top shopping malls.

The price of men's trousers category is about 2200~2500 yuan, ranking 4 in the first time and ranking second in the 1 time. The price of men's formal clothing is about 5000 yuan, 1 times ranked first, 1 times fourth, and men's casual wear category is priced between 1800~2000 yuan, ranking 4, 5 and 7 respectively.

The list of sales figures has yet to emerge.