In The Three Quarter, The Same Store Sales In 2018 Narrowed, And 1000 Stores Will Be Closed In 2018.

After continuous and large-scale closes, the same store sales decline has finally slowed down significantly.

In 7-9 months, the group continued to implement the strategy of closing stores, and 243 core brands were closed in 3 months, including 235 Direct stores and 8 franchised stores. As of the end of September, the group operated 2930 core brand stores.

In the 1-9 month, the core brand of the group closed 759 stores. At that rate, there will be about 1000 outlets closed in 2018.

According to statistics, in 2015, 2016 and 2017, the group closed 805, 1030 and 1009 respectively.

The group lost a huge HK $492 million 600 thousand in the first half of the year, which is only 2.5 times that of the same period in 2017. In the early August, the Taiwanese capital companies played word games and warned that the first half of 2018 was similar to that in the second half of 2017.

Closing on Friday

The stock price plunged 0.29 Hong Kong dollars, and the market value was HK $478 million. The value of the company is extremely limited now that the traditional women are constantly being suppressed by sports and leisure, and women are starting to invest more in equal rights and health.

A brief history of Daphne's rise and fall:

Born in 1987, the company was originally a United States

In 2000, the company started to run its own brand store, with its famous brands like Daphne and shoe cabinet.

In 2009, TPG invested 550 million yuan to become Daphne's weight shareholder, and Daphne began its second spring.

Three years later, in 2012, Daphne's business revenue increased 1 times, net profit increased 1.4 times, and stores increased 2600.

Another three years later, Daphne was in jail.

Losses, closes, layoffs, franchisees disputes.

Since 2012, the company's market value has dropped from 17 billion to 1 billion 600 million, shutting down 1000 stores and laying off nearly 10 thousand people.