AOKANG's New Retail "Metamorphosis" Opens The Whole Channel To Develop New Journey.

With the coming of the "double 11" consumption feast in 2018, the major businesses have launched a heavy blow. They intend to seize the opportunity in this annual flood tide and win the bonus of consumption.

As the biggest highlight of this year's "double 11", new retail has become a marketing priority for every big business to compete.

Since Ma Yun first proposed the concept of "new retail" in 2016, "new retail" has become the current market craze, and the new retail format has become a concentrated display of brand pformation and upgrading.

Under the challenge of this era,

Always uphold "

Business philosophy, will

In strategy,

Same frequency resonance

。

Focus on service at the same time.

For this year's "double 11" feast to add new highlights.

From "cloud" to "terminal"

At present, in the era of new retail wave sweeping, single line retail marketing has been unable to meet people's changing consumer demand.

On the basis of ensuring the steady and sustained growth of online sales,

In brand, manufacturing, retail and even business management, all aspects of new retail are revolved around "people, goods and markets".

Through the start of member operations, layout of AOK-MART, the opening of East China logistics center to open online and offline systems, the development of sports plates, the creation of the whole category of footwear industry Kingdom, and strengthening of supply chain, the five major sectors, AOKANG from the "terminal" and "cloud" two pronged approach, a comprehensive layout of the new retail channel development.

AOKANG wisdom store and C2M Experience Hall

"Through

With the comprehensive opening up and the comprehensive layout of new retail, AOKANG has inserted data wings, and truly realized the consumption mode reverse traction production pformation.

Now, in the face of the market environment of AOKANG, we must continue to explore new ways to explore the process.

The head of AOKANG explained.

With the advent of the new retail era, people have entered the era of digital revolution step by step, and the "personalized" demand of consumers is also constantly upgrading.

Based on the experiential consumption craze, AOKANG has vigorously started the pformation and upgrading of offline stores in addition to online personalized brand name and small program mall personalized innovation.

At the beginning of this year, AOKANG launched the first intelligent store and C2M experience Museum, using face recognition and crowd intelligence recognition technology to conduct sales behavior analysis, integrate consumer preferences of different consumer groups, drive data and drive experience more efficiently and intelligently to meet the growing needs of users.

And in September this year, AOKANG joined hands.

Jointly promote the deep integration of online and offline, upgrade the "AOKANG new retail wisdom store", create "Ali super store days", integrate digital consumer scenarios, and create new channels for the development of footwear industry.

From distribution to integration

The integrated marketing of new retail can be said to be an eternal topic in AOKANG's thirty year development.

In the early days of its business, AOKANG, like other companies, adopted a sales mode of vendor affiliation.

However, there is a great deal of malpractice in the sales mode of "choking throat", such as poor information and slow return of funds.

At the same time, in the process of sales, AOKANG can not accurately control the changes in the sales terminal, and face the market without strain control.

Inspired by some chain stores such as McDonald's and KFC, a new idea emerged: AOKANG also wants to make a chain monopoly.

Although this sales mode is

The world has never heard of it before, but AOKANG believes that this new model will surely bring AOKANG into a brand new era.

The first AOKANG chain store

In 1998, the first AOKANG franchised store was officially unveiled in the Shang Tang town of Yongjia County, Zhejiang. This is also the first chain store in China's leather shoes industry, which caused a sensational effect on the day of its opening.

Since then, AOKANG has embarked on a brand-new chain Monopoly Road, and the development of enterprises has embarked on the fast lane.

In 2008, the first AOKANG shopping website, AOKANG mall, was formally launched. Within a few days after its release, registered members rose rapidly, bringing AOKANG into the era of Internet marketing.

In 2009, AOKANG officially entered Tmall mall and became the first KA seller.

In the explosion of the electricity supplier flow bonus, won a unique brand position.

From the original four person online operation team to the full range of brand operation teams with more than 1200 million members today, AOKANG has always focused on high quality and efficient brand service construction.

With quality service to drive product marketing, online and offline shopping experience to optimize asset allocation and reshape the value chain, to create a new direction of brand development with AOKANG characteristics for the pformation and upgrading of the era brand.

New development of retail empowerment

Under the theme of "new retail" of smart retailing, this year's "double 11" has become a large-scale collaboration between online and offline, business and technology, and has become a brand test for the terminal combination of information flow and logistics.

Yun Dian, as one of the important carriers of "double 11", will play an important role in this year's shopping frenzy.

It is understood that compared with last year's pure line shop carnival, this year's cloud store for the "double 11" perception will be stronger.

Presale is no longer the traditional gameplay, and stores can advance the layout of "double 11" through cloud stores.

With the help of powerful brand appeal, AOKANG will build up more interaction and resonance with consumers through online stores and offline scenes.

AOKANG makes net red shopping guide

Online, after paying the deposit at the cloud store, the order will be pmitted directly to the shop guide by the nail work platform, and the initial distribution and stocking will be carried out. After the payment of the "double 11" on the line, the goods will be issued directly from the nearest store, and even if there is a shortage of goods, the goods can be allocated in a timely manner.

At the same time, 8000 shopping guides are working together to create an omni line service platform for one person and one store to strive for another peak of innovation in this year's "double 11" gluttonous feast.

In the current digital consumer environment, the overlapping of online and offline passenger flow has become one of the new retail trends.

In the future, AOKANG will make use of cloud store and intelligent shopping guide to make precise marketing plan with big data product matrix, forming a closed loop of demand and supply connection.

At the same time, based on the needs of the existing users, we need to redefine the experience needs of users, and promote the pformation and upgrading of new retail channels through multi dimensional and multi perspectives.