The Scale Of Children'S Clothing Is 100 Billion, And The Volume Is Over 1 Billion.

China's children's wear market is still in the growth stage, and the market space will be larger in the future. From the perspective of industrial life cycle, compared to men's wear and women's wear industry, children's clothing industry in China is still in the stage of growth. It has the characteristics of rapid growth of market demand and large growth space. Because children's clothing is non-standard, brand concentration is low, and nearly 180 billion of the market scale, the number of children's wear exceeds 1 billion body weight.

Recently, children's clothing inventory of 2017 sales volume of over 1 billion children's clothing brand, we can easily find that these brands are early into the industry's old brand. Therefore, it is still a long way to go to win a new share in the children's clothing industry. However, these old brands can not be taken lightly. As the times change, which brands can eventually win the C position, it can not be predicted at the moment. A kind of

　　 100 billion market size, over 1 billion volume of children's clothing brand inventory

　　 Barbara

Semir apparel has its own adult casual wear represented by Semir brand. Barbara The brand represents the two major brand clusters of children's clothing. Thanks to its excellent brand operation ability, the company has made remarkable achievements in the field of adult casual wear and children's clothing. Balbala brand is the leading brand of children's wear in China, with annual sales of 2017, 6 billion 322 million and 5% in children's wear market.

　　 Barbara The brand was founded in 2002, advocating professionalism, fashion and vitality, facing 0~14 years old children's consumer groups, realizing the full coverage of children and children, and locating products in the middle stage. The main mode is to join the company. The product price increases by 4 times, and the wholesale discount is 4.0~4.5.

Company 2008~2011 Children's wear With the rapid development of business, the annual compound growth rate of children's clothing is 55.30%. 2012, in 2013, the growth of children's clothing and children's clothing slowed down, and children's clothing was adjusted rapidly. In 2013, the growth rate of children's clothing was continuously improved. The growth rate of income was above 20%. The scale of 2017 years was 6 billion 322 million yuan, which was far ahead of the same industry. The proportion of total income of the company continued to increase, and in 2017, it contributed 53% of the company's total revenue. In 2017, the total number of balbala channels was 4795. The number of shopping center channels was more than 1000, and at the end of 18, it was expected to reach 1500.

　　 Annil

　　 Annil The main middle and top grade professional children's wear brand was established in 1999. Annil "Trademark", focusing on children's wear (4~12 years old), expanding children's wear (0~3 year old) in 2012 to achieve full coverage of children's wear. The company's product pricing is higher than Barbara, similar to Mini Peace of Taiping bird, JNBY by JNBY of Jiangnan cloth dress, international sports brand Adidas kids and Nike Kids.

The company's channel is mainly offline. In 2017, the revenue was 1 billion 31 million yuan, and the income of offline channels and e-commerce channels accounted for 77% and 23% respectively. The growth of the company's electricity supplier growth is brisk. The annual 2014~2017 revenue increased from 93 million yuan to 302 million yuan, and the composite growth rate reached 48.29%. The proportion of the company's main business income increased from 11.77% in 2014 to 29.42% in 2017.

In 2017, there were 1458 stores in the company's lines, of which 970 were direct and franchised stores were 488, accounting for 67.87% and 32.13% respectively. 2014~2017 composite revenue growth of 9.18% in the year of 2017, revenue of 10.31 billion yuan in 2017, net profit compound growth rate of -4.46% in 2014~2017 and net profit of 68 million 870 thousand yuan in 2017.

　　 pepco

　　 pepco Clothing Co., Ltd. was founded in 1995, is a research and development, production and sales in one, specializing in "small pig banner", "Peng library generation", "love child", "Dandy" brand children's clothing modern clothing enterprises. Piglet takes 0-16 year old infants, children and children as consumers, and is positioned in the middle and high level of all large and medium-sized cities in China. The company sells about 11000000 pieces a year, monopolizes more than 1500 stores, and ranks among the three largest children's wear brands in China. The company is a self run chain with franchising business mode, and its sales network covers all parts of the country and Asia, Europe and the Americas.

because pepco It has not yet been listed yet, and the company's specific operation and financial status are not shown in detail. But what we learned from inside the industry is that the market share of piglet and ANN is equal. Based on its market share of 0.8%, combined with its unit price and its approximate sales volume, pig pig has ranked in the list of 1 billion players' children's wear brands.

　　 Pencil Club Mini pencil

Pencil club is the children's clothing brand of Tianxiang Clothing Co., Ltd. its company was founded in 1996. It is a brand group company focused on children's fashion industry. It has four fashion children's brands, including Pencil club pencil club, Pencil Mini Mini pencil, Andy Party Andy party, Best wear v hand, and the company determines the brand positioning of the four children's clothing through market segmentation. It is guided by the world-renowned fashion designer team of Italy and France, and specializes in creating children's fashion brand. So far, the company's brand marketing network has spread all over the country, including Southern China, central China, East China, North China and southwest five administrative center systems, and terminal sales outlets more than 1500. Over the past 20 years, the pencil club has become the 1 billion class children's clothing player, but the exact amount is not clear.

ANTA sports children's clothing category

　　 ANTA Sports Products Limited For China's local sports brand leader, in 2017, the sportswear industry in China accounted for 8%, ranking third (after Nike, Adidas). In the 2008 year of, Anta sports launched the Anta Kids based on the advantage of the borrowed brand and entered the field of children's sports shoes and clothing with high growth. It belonged to the earlier layout of the adult clothing into the children's wear area. Anta Kids was located in the 0~14 year old children, locating the mass market and the stores were mainly distributed in the two line cities and below, the same as the main brand. The products include running, basketball, soccer, outdoor, comprehensive training and life series. Besides, the company has also launched some cross-border cooperation products, such as popular Mini corps, Hello Kitty, and the movie of stealing baby daddy. According to the report of children's wear industry released by the majority of securities, the market share of Anta sports in China's children's wear and children's shoes market was 0.5% and 0.8% respectively in 2017 years.

In the first half of 2018, ANTA Sports Products Limited Revenue grew 44.1% over the same period, reaching 10 billion 550 million yuan, of which FILA growth was staggering. In this year's press conference, Anta official figures revealed that "FILA's growth rate has reached over 85%". This is regarded as a reference standard for FILA's first half year's revenue, that is, the half year performance of FILA has been approaching the scale of 4 billion. Anta's sports KIDS, KINGKOW and FILA KIDS are counted. This year, Anta's children's clothing category revenue should have reached 1 billion scale.

In addition, counting the share of children's shoes and children's share, the volume of starting shares has exceeded 1 billion. In 2017, the income scale of ABC KIDS children's shoes and children's clothing was 7.73 and 4.49 billion yuan respectively, which accounted for 57.70% and 33.49% of the income ratio respectively. In addition, a small number of shoes belonged to OEM. Therefore, it was less than 500 million of its children's clothing category.

　　 Children's clothing market competition is intense, head player market share still has much room for improvement.

Children's clothing market has many brands, and its structure is scattered. The overall level of existing brand concentration is relatively low. In 2017, the market share of Semir's children's wear brand balbala was significantly ahead, but it was only 5%. Other brands did not exceed 1%, while the top ten brands accounted for only about 12% of the market share.

In recent years, the scale of children's wear market in China has maintained a relatively high growth rate. In recent three years, the scale of children's wear market in China has increased by 12.22%, and the market scale in 2017 has reached 1795.93 billion yuan. The market share of the top five enterprises in China's children's wear industry (CR5) increased from 6.5% in 2012 to 8.5% in 2017, and CR10 increased from 9.6% to 11.5%.

However, the market share of children's clothing in China has gradually increased. Compared with developed countries, there is still a big gap. The market concentration of children's shoes and clothing is still at a low level, and the share of the leading industry in the future still has much room for improvement. In 2017, the CR5 of children's clothing in China was 8.5%, significantly lower than that in the United States in the same period, 30.6% in the United Kingdom, 18.8% in Britain and 26.1% in Japan. The CR5 of children's shoes in China was 14.7%, which was also significantly lower than that in the United States 55.1%, Britain 36.0% and Japan 57.3% in the same period.

At present, the industry is in the early stage of recovery, and will continue to be in the recovery cycle in the future. The overall sales performance and operating quality of the industry will be steadily improving. There will be discrepancies between the individual companies in the later stage. In the new retail trend that integrates online and offline, the industry competition will gradually clear, and the agglomeration effect will be obvious.

As a representative of traditional manufacturing industry, clothing has been developing along the track of traditional production mode. Intensive labor, high intensity operation and low production efficiency have been restricting the development of garment industry. This also makes the professional children's clothing enterprises have a lot of experience on the consumption characteristics of children's wear industry and have a certain competitive advantage.

The current market for children's clothing is still in the growing market. The immature market has left enough room for each player. There are about more than 40 thousand children's clothing enterprises in China. Under the imperfect competition pattern, children's clothing brands need to learn how to borrow and occupy a larger market share, and re integrate the supply chain system, accelerate the reaction speed, enhance the standardized management and mold the personification charm of the brand, and become the 1 billion brand of children's clothing at an early date.