Shang Fei Clothing: From 3 People To 16000 People! Focus On Outdoor Clothing, The Business Has Done The Whole World.

Sturdy, energetic and very low-key Shang Fei clothing.

At an interview with Fuzhou Company headquarters, he said with a smile.

Chen Geng's pride is indeed commendable.

Focus on doing one thing well, let him open the factory to Africa, do business in Europe and the United States, the company was awarded the top 100 manufacturing enterprises in China by the Ministry of Commerce, and the Prime Minister of Ethiopia also made a special trip to the company to investigate.

How did Chen Geng embark on the path of entrepreneurship? What kind of success did he make?

Chen Geng said that he embarked on the path of entrepreneurship by accident.

Come from

After graduating from university in 1992, Chen Geng in Fuqing worked for a state trading company.

"In 1999, there was a friend's clothing factory whose shareholders split up.

He said that if we could help him, he would dare to wrap it up and work together.

So I embarked on the road of entrepreneurship.

Chen Geng thought at that time was very simple, that is, several people rely on factories to do foreign trade business.

Originally, I only wanted to start a small company and make millions of dollars. "Later, the more things we play, the more we play, the bigger the idea is."

In 2003, Chen Geng founded the Shang Fei clothing company.

"At that time, the company invited some employees.

I feel I have to improve my life, and they have to improve their lives and realize their dreams, so we need to do better.

In this way, Chen Geng led the company step by step and forward steadily. "No plan, no big vision, and unknowingly, the company developed."

Under the leadership of Chen Geng, Shang Fei garment has developed from the first 3 people to the present, and already has 16 thousand employees. Among them, there are nearly two employees in the domestic headquarters, three thousand in China, seven thousand in Vietnam, five thousand in Ethiopia and 1 thousand in Rwanda.

The company's main waterproof clothing,

The outdoor garments, including composite jackets, labor wear, windbreaker, two in one jacket, cotton padded jacket and vest, are exported to the European and American markets. The annual sales volume is RMB 1 billion 500 million.

Exports are among the best.

In Chen Geng's plan, there will be about three hundred thousand employees in the industrial park in Ethiopia, ten years later.

In 2017, after the Prime Minister of Ethiopia went to Beijing to take part in the "one road area" forum, it was appointed to visit the inspection company in Fuzhou.

"At that time, the Fujian provincial government did not know very well that we did not know that there was such a wall of flowers inside the wall of the enterprise, which really surprised me."

In 2009, Chen Geng introduced the Shang Fei clothing to the UK, and boldly hired European business managers to open up the market.

Today, Shang Fei has sales branches in Europe and the United States, and products occupy an important part in the local market.

Design and develop the volunteer clothing for the London Olympic Games, design the relay torch uniform for the queen of the Commonwealth Games, and develop and design a daily field training suit and combat suit for the Brazil army, which has won a good reputation for the company.

Chen Geng said, because in the market aspect, Shang Fei clothing and ploughing is earlier than the production end.

They direct the point to the European and American customers, provide close service, and feel the market situation, and do research and production according to the market demand.

At the same time, the company has a strong R & D team, clothing products designers more than 20.

The company has specialized laboratories to conduct rigorous testing of clothing materials, including waterproofing, moisture-proof, high temperature resistance, friction, dyeing, display effects and so on, and put the quality into practice.

"We stand in the consumer's perspective to assure them that we are OK and can be trusted."

"The manufacturing industry is very particular about the details, so it must be very meticulous," Chen Geng said. "For example, the combat clothing we developed for the Brazil army is very high-tech, which parts are high temperature, which parts are against impact, which parts are bulletproof, and waterproof, mosquito resistant and so on. We should take into account.

If a person accidentally drops into the water, a button can be automatically removed, and people will not sink. "

The spirit of strives for perfection and strives for perfection, and long-term commitment to R & D, production and sales of the whole industry chain, so that Shang Fei has won a place in the international market.

The company is a strategic partner with the world yarn brand, the company has a functional fabric brand GEO, has 12 patented products, and won the global design award in Germany in February 2018.

In the CF awards competition of the China Canton Fair, the company won the gold, silver, bronze and CF awards, and achieved third of the total awards in the past five years (the first two were not in the clothing industry).

"Our employees, whether maternity leave or sick leave, enjoy full wages rather than the basic salary normally employed.

Some of the employees have been seriously ill, and have not come to work for one or two years. We still pay the full salary as a whole.

Chen Geng said to the Chinese headlines.

Why do we still care about employees and employees as family members? Chen Geng said that from a commercial point of view, the clothing industry is very dependent on the labor force. As long as they provide good protection for their employees, they will work harder and better serve their customers.

"Our corporate culture is the three word army, family and school.

Treat your work like an army, caring for your employees just like your family, and inheriting and innovating like a school. "

At the time when Shang Fei was founded 15th anniversary, the company held a Special Celebration Gala. The party did not invite government officials, customers, partners, and invited employees and family members to attend.

"This evening party company pays, the road toll is all inclusive, the room and board tour package, the gift wrap, everybody enjoys a truly belongs to our own evening party."

At the party, apart from giving awards to excellent employees, the company also set up a green leaf prize to thank the support of the staff and family members.

The party brought tears to the eyes of many employees.

Chen Geng said that treating employees like family members is, on the other hand, a sense of mission and responsibility of entrepreneurs because of their growing businesses.

For example, when a company opens a factory in Africa, in addition to considering the advantages of labor cost, "I have a vision in my mind, and can really do something for Africa and help them.

This is a very meaningful thing. It also fits China's strategy of "one belt and one road".

In Ethiopia and Rwanda, the status of local women is very low.

Shang Fei recruited them into factories and worked as workers, so that they could have a dream in their lives and have a place in their homes.

"They wrote some Thanksgiving cards to us, some wrote that my mother didn't need to go hungry at last, some wrote that my children finally had new schoolbags, others wrote our family finally had a decent house, and so on, which made me very happy."

"The state is stronger and stronger because of me. The society has improved because of me. Some people are richer because of me. This is our feelings and mission as an entrepreneur."

Chen Geng quoted Cao Dewang's words.

In addition to exporting garments to European and American countries, Shang Fei also owns its own brand 33000ft (thirty-three thousand feet) and has entered the top ten of the outdoor electricity supplier nationwide.

For the future development of Shang Fei's clothing, Chen Geng said that the company will boldly invest in R & D and innovation and make the world's most innovative and top-notch products.

And building a world brand is the company's further goal.

Chen Geng said, "to create a Chinese brand of clothing around the world, I still have no strength."

When Chinese culture takes the lead in the world, when Chinese elements such as Taijiquan and Peking Opera become fashionable in the world, our brands will have advantages.

"Our goal now is to do a piece of clothing first, like Cao Dewang doing a piece of glass.

Then we will follow China's cultural strategy to create Chinese brands.

Chen Geng's vision is firm and confident.