Liu Qingnian, Honorary Chairman Of Jiangsu Arrow Lu Group, Founder Of "Arrow Deer Dream"

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He led the enterprises at the beginning of the construction area, undertook the total amount of 2/3 in the whole region, and took the tax revenue of 1/3; he served as the leader of the enterprise, worked hard, selflessly contributed, and took the responsibility of the entrepreneur to promote the business sailing; after he retired, he still felt the development of the enterprise, giving play to the surplus heat of realizing common prosperity, showing the true colors of the entrepreneur and the style of the old party members.

New modern factory area of Jiangsu arrow deer group

After 33 years of construction, the company has always maintained the status of state-owned enterprises after the market changes. From the beginning of 1985, enterprises have experienced many challenges such as "wool war", share reform and "retreating". They have always followed the development consciousness of "entrepreneurship and innovation". They have seized the opportunity again and again to achieve a bend over, and have built a small collective factory into a listed company.

Arrow deer can go to this day, the group Party committee old secretary, honorary chairman Liu Qingnian has paid the most effort.

In Suqian, Jiangsu, Liu Qingnian is a famous name.

He led the arrow deer to start from scratch, 30 years in a row, and made the enterprise take off.

In the past 30 years, he has also been selected as the outstanding communist party member, the provincial outstanding entrepreneur, the provincial labor model, the diligent and honest government cadre, the provincial advanced science and technology worker, the national textile system excellent ideological and political worker, the National Labor Medal of May Day, and has been elected the nine and ten NPC Standing Committee member of Jiangsu province and the eleven National People's Congress.

In 2014, the people's Government of Sucheng district and Sucheng District of the Communist Party of China carried out activities in the region to launch "enterprise learning arrow deer and entrepreneurs to learn Liu Qingnian". They called on enterprises to learn the development consciousness of arrow deer's pioneering work and change, the enterprise concept of self innovation and the pioneering spirit of striving for excellence. Entrepreneurs learn from Liu Qingnian's selfless work and perseverance dedication, keep pace with the times, pursue an excellent enterprising spirit, indifferent to fame and wealth, and plain quality.

30 years of entrepreneurship, 30 years of wind and rain, both the hardships of struggle, but also the joy of harvest.

Standing on the node of 30 years, bathed in the spring breeze of 40 years of reform and opening up, let us look back together and feel the extraordinary achievements created by the spirit and faith of the arrow deer in the process of growing up, and truly understand Liu Qingnian's poems of light and brightness, which he wrote with his heart and sweat in his journey.

Start from scratch and start hard work

30 years of grinding an arrow

In the hometown of Xiang Wang, there are deer rising and flying arrow.

The clock was back to 1985, when Liu Qingnian was in the prime of life. He was led by dozens of young entrepreneurs in the hut of the Grande Canale on the Bank of the Grande Canale by 5 million yuan loan from the former town government.

The predecessor of Suqian, the first wool textile mill in Suqian, is known as "10 Fen" by the old people.

Since then, the entrepreneurs who headed by Liu Qingnian have thrown their youth dreams and sweat into this hot spot.

At that time, no technology, no talent, no market, Liu Qingnian relied on one word - "spell".

He also led dozens of entrepreneurs to learn technology in Shanghai, and went to Wenzhou to break through the market. Only half a year later, the enterprises were formally put into production, and the small Woollen Mills sprouted on the ground of Suqian.

The road to entrepreneurship is very difficult. In 1989, the arrow deer hit the "wool war".

In order to open up the market, Liu Qingnian led salesmen to run 6 provinces and more than 20 cities in half a year.

At that time, Wenzhou, the main distributing center of wool textile products in the country, boldly worked with an individual boss and opened it in Wenzhou with fast production speed and good product quality.

And gained a firm foothold.

In order to be able to have a more stable and long-term market, since 1991, Liu Qingnian has turned to the uniform market of military products, public security and railways after full investigation and demonstration of the market. This strategy has been a great success in practice.

Enterprises in 1994 and 1995 alone

Production accounts for 80% of the total output and ushered in a climax of development.

In the process of gradually establishing the location, the scale of enterprises has also been expanding. Based on the "Suqian first wool textile mill" as the core level, the arrow deer group has been set up to become the first provincial-level enterprise group in Huaiyin area of Jiangsu province.

In the process of continuous growth and development of enterprises, Liu Qingnian has kept a clear head and constantly adjusted and deepened. He knows that to build a century brand, we must rely on product quality.

Since 1996, arrow deer has gradually increased the intensity of technological pformation, and has successively implemented the technical project of "importing key equipment to develop thin and highly supported products" and "supporting equipment allocation for thin product line with high support".

In 2006, arrow deer ushered in another opportunity for rapid development. According to the overall planning requirements of Suqian City, it moved to the arboretum Industrial Park, covering 1000 mu, from the canal edge to Sucheng development zone.

Liu Qingnian took the relocation as an opportunity to update the production equipment and expand the scale of production.

By the end of 2008, the relocation was completely completed, forming a one-stop production pattern of the whole industry chain from wool washing, weaving, weaving, dyeing and finishing to garment processing, and the scale of the enterprise was greatly expanded, and the comprehensive competitive strength was further enhanced.

In 2008, the global financial crisis made arrows again face severe challenges, and competition in the fabric industry gradually entered the white hot stage.

In order to overcome the double negative effects brought about by relocation and international financial crisis, in 2009, arrow deer carried out the activities of "quality year and brand promotion year". While grasping product development, we adjusted the industrial structure, promoted the promotion of brand promotion, promoted marketing, and made full efforts to build "arrow deer" brand.

Through efforts, group sales revenue, profits and taxes increased significantly, and won the "China well-known trademark" and the "national high and new technology enterprise".

In 2011, it was a year of breakthrough development of arrow deer. Both export and domestic sales have made remarkable achievements.

In the national railway replacement work, arrow deer made up 3 million 100 thousand meters of the total installed capacity of nearly 1/3.

Orders, clothing companies also won nearly about 300000 sets of railway uniform business.

At the same time, it opened up the Russian market with an export volume of 130 million yuan.

The group realized sales for the first time exceeded 1 billion yuan to 1 billion 20 million yuan, the profit was 52 million 300 thousand yuan, and the warehousing tax was over 50 million yuan, creating the best level since the history of arrow deer.

It was also in that year that the government established the way for the development of listed companies.

The goal is determined by Liu Qingnian's perseverance to solve one problem after another.

In January 24, 2014, arrow Lu was listed on the new third board successfully to further enhance staff's confidence in the development of enterprises and enhance their competitiveness in the market.

Liu Qingnian's "spelling" has been spun for 30 years and has taken the road of take-off.

Today, arrow deer has developed into 2600 large national fine wool textile enterprises, national high-tech enterprises and the national contract and trustworthy enterprises with a total of 1 billion yuan.

Over the past 30 years, it has paid nearly 1 billion yuan to the state's revenue. It has a branch of wool, yarn, sweater, fabric, clothing and leather shoes. It has the annual production capacity of 10 million yuan of worsted fabric, 5000 tons of wool, 3000 tons of yarn, 1 million of sweaters, 1 million 200 thousand pairs of leather shoes, and 1 million 500 thousand sets of suits, uniforms and sportswear.

And won the national advanced grassroots party organizations, the national labor awards, the national model labor relations harmonious enterprise, the national model worker's home, the national 38 red flag collective and so on more than 10 "country" honor.

Indifferent to fame and wealth and brave responsibility

A "flower" alone is not spring.

30 years of struggle, Liu Qingnian always installed in the heart of the enterprise development, social responsibility, staff's cold and warm.

In the early days of the enterprise, the enterprises were gradually on the right track, but with the intensification of market competition, some textile enterprises in the city were bankrupt and bankrupt because of poor operation. The workers were laid off and unemployed, which brought adverse effects on the society and brought many difficulties to the government.

In the past 1989-1997 years and eight years, the arrows, in accordance with the requirements of the Party committee and the government, have annexed five enterprises that have stopped production and gone bankrupt, undertook about 50000000 yuan of bank loans and more than 2000 laid-off workers.

In 1989, when the woolen mill was shut down, the government merged the arrow deer. After receiving the task, Liu Qingnian left behind a lot of people's wealth and property, and dispatched four senior management cadres to the woolen mill. At that time, what was lacking in the woolen mill, and if the arrow deer was there, he would take it directly, including raw materials, capital and equipment.

In 1990, arrow deer went into a difficult period and continued to support until the woolen mill started to recover. Now it has become the largest export enterprise in Suqian.

From 1992 to 1997, arrow deer ushered in a climax of development, set up a group company, and purchased the bankrupt sweater factory, linen textile factory, towel general plant and state-run two cloth factory in accordance with the government's request, and assumed all the debts and laid-off workers.

Faced with the task, Liu Qingnian did not complain, shouldered all these heavy baggage, and received more than 2000 laid-off workers, and enjoyed the same treatment as the arrow deer employees.

Over the years, while developing production, Liu Qingnian has always insisted that environmental protection is the basic point of corporate social responsibility, and actively takes responsibility for environmental protection of enterprises, investing heavily in upgrading environmental protection equipment and establishing sewage treatment plants.

Enterprises as early as 2004 passed the ISO14001 international quality system certification.

Over the past 30 years, enterprises have invested more than 100 million yuan in environmental protection.

Since its establishment, Liu Qingnian has always devoted himself to public welfare as the coordinate point of corporate social responsibility. Through the establishment of the "love student" class and the vocational technology "Spring Bud Class", the poor students have been helped to solve the difficulties in learning and employment. In the construction of the ancient buildings in the arrow deer square, Sucheng District, and the flood fighting and relief activities are in the middle, many public health service activities have been made for the government.

Over the past 30 years, the arrow deer group has donated about 30000000 yuan to the community.

Since the establishment of the arrow deer group, Liu Qingnian has always regarded people as the first element of an enterprise. Even an ordinary employee, his status will be respected, and the life of his employees will be well protected.

In order to solve the housing problem of the workers, the Group invested about 6000000 yuan, built four dormitory buildings, and purchased 6 buses to pick up and send workers to and from work.

In the arrow deer, every worker is sick, Liu Qingnian will arrange the relevant leaders to visit.

What is worth mentioning is that in the late twentieth Century, in the tide of restructuring, Liu Qingnian always focused on the development of enterprises and the interests of employees. In 1998, the arrows became a state-owned enterprise belonging to collective ownership, so that all employees became employees of state-owned enterprises, and further enhanced the confidence and sense of honor of all the staff and workers in developing enterprises.

In 2001, the first woolen mill in Suqian was pformed into the Jiangsu arrow deer wool spinning Limited by Share Ltd, and the shareholding system was set up as the main development mode. At that time, when many enterprises took advantage of the share reform to turn the enterprise into a personal situation, Liu Qingnian, founder of arrow deer, decided to pform the enterprise into a state holding company with 75.9% state-owned shares.

After the shareholding system reform, the company implements the modern enterprise management mode, grasping management, grasping technological pformation, grasping the market, and carrying out a big shuffle to the enterprise with innovative ideas, so that enterprises are everywhere full of vitality, and the development of enterprises can be continuously improved.

Culture led to create "Centennial arrow deer"

Realizing "common prosperity"

Healthy and upward corporate culture is the source of an enterprise's invincible power, and Liu Qingnian is deeply impressed by its essence.

From the beginning of construction, he attached great importance to the promotion role of corporate culture to the development of the group. He always persisted in vigorously strengthening and promoting the construction of arrow deer culture and achieved fruitful results.

A series of cultural activities such as the establishment of women's military Orchestra, the holding of 71 chorus, sports meetings and tug of war competitions, not only enrich the cultural life of workers, but also educate and enhance the overall quality of employees. At the same time, the strong appeal and cohesive force of arrow deer's corporate culture have led many employees to gather together and integrate into the company's tremendous action force.

"The position is ordinary, the cause is great. The arrow deer group is my home. Weaving military strength and military prestige, making a police uniform full of China, full of China, firm belief, pursuit of ideals, and pledge to make the arrow deer strong and big. For your eternal glory, I would like to dedicate a golden age..."

This is the lyrics of Liu Qingnian's "song of the arrow deer" written by himself.

In 2004, the arrow deer launched the "Song strategy" of the company. Every morning before class, the team and departments were organized to sing the factory song once more before starting work.

With the continuous expansion of the scale of enterprises, the importance of management has also been highlighted.

Under the direct promotion of Liu Qingnian, the 68 regulations of the internal management of arrow deer group and the 46 regulations on the behavior norm of the arrow deer people have been promulgated one after another.

On this basis, the pformation of business mechanism, the establishment of incentive and restraint mechanisms, the full implementation of quality management, cost management, on-site management, management to push enterprises step by step to the development of the fast lane.

Arrow deer group also regards party work as an important part of corporate culture, and has become an important force to promote the rapid development of enterprises.

Not only that, Liu Qingnian also set up the Party School of arrow Lu, with the help of the platform of the Party school, to strengthen the training, training and education of Party members and cadres. He said, "how can I be competent and be able to do better than the team members?"

Collective wisdom and strength are absolutely important.

He said that arrow deer has been developing step by step in the past 30 years. The success lies not only in accumulating 1 billion yuan assets, but also in having a vibrant, well-trained and skilled workforce, especially in cultivating and exercising a firm political, firm, well-trained and well-organized entrepreneurial team. They grow together with enterprises, mature and conscientious, selflessly dedicate, work hard and work together, and jointly start businesses. "This is a particularly gratifying situation for me as the leader and chief of the class."

For more than 30 years, the name of the arrow deer has always been "secretary Liu" to Liu Qingnian. Even now he retires, people call him "old secretary".

In the course of the development of enterprises, Liu Qingnian summed up the spirit of arrow deer, which is "people-oriented, quality win, arduous pioneering and selfless dedication". In 2014, when he was faced with retirement, he put forward arrows dream to achieve "bigger and stronger arrow deer, create a hundred year arrow deer, take the road of common prosperity, and realize everyone's health and happiness".

For the arrow deer dream, Liu Qingnian interpreted this way: the goal of creating a centennial arrow deer is to achieve common prosperity and realize common prosperity.

Today, at the age of 67, he is still fighting hard. He insists on fighting in the first line, and strives to create a hundred year arrow deer to achieve the highest happiness index of employees.