The Underwear Industry Is Growing Fast, And The Trend Of Women'S Underwear Differentiation Is More Obvious

China's underwear industry has huge development space

In the West, Underwear consumption accounts for a large proportion of clothing consumption. For example, 22% of French women spend about 1.7 billion euros on underwear every year. Each British woman spends 112 euros a year on underwear. However, the expenditure of Chinese women on underwear consumption is only about 20 billion yuan, accounting for only 5% of clothing consumption. This shows that China Underwear industry market There is huge room for future development. Underwear is an imported product. Like a suit, the Chinese have accepted the concept of "modern underwear" from the West. However, the fashion underwear with a history of more than 100 years in Europe has only been launched in China for more than 10 years.

China's underwear industry is still growing fast

According to the "Ms Underwear industry According to the statistical data of Market Outlook and Investment Planning Analysis Report, the annual sales of China's underwear market is more than 100 billion yuan, and the annual growth rate is nearly 20%, higher than the growth rate of the textile and clothing industry (in the past decade Textile and clothing industry The average annual compound growth rate is 18%). Women's underwear accounts for about 60% of the overall market, and the market size exceeds 60 billion yuan.

The overall consumption group of underwear in China is large

Women's underwear is suitable for a very large age group. In China's population structure, there are more than 650 million women. From the perspective of underwear wearing age group, girls aged 10-15 have begun to wear underwear, and most of the elderly aged over 60 also need to wear underwear. Moreover, the female population is still growing at an annual growth rate of more than 0.5%, so the overall consumption group of underwear will be large in the future.

　 The trend of women's underwear differentiation is more obvious

At present, many young girls have appeared in the market Underwear , pregnant women's underwear, nursing underwear Sexy lingerie , sexy underwear and other counters, which are popular with women's consumer groups. Therefore, it will be the future trend for China's underwear market to subdivide the market according to different consumer groups.

From the perspective of the overall market, with the trend of diversification and personalization of consumer demand, market competition is becoming increasingly fierce. The proportion of the top 50 mass brands has declined significantly, while the niche waist brands have gained greater market share. The whole market meets the diversified and personalized needs of consumers through differentiated brand strategies.